News
SpaceX just won its first Falcon 9 launch contract of the year
SpaceX has won its first Falcon 9 launch contract of 2020, adding to an already substantial backlog of missions scheduled to launch over the next several years.
Commercial Egyptian satellite communications provider Nilesat reportedly awarded SpaceX the contract on January 21st and announced the news the following day. Nilesat previously revealed plans to purchase an upgraded communications satellite from European company Thales Alenia Space in December 2019 – a contract likely worth around $50-100 million.
Nilesat 301 will replace Nilesat 201 and is expected to weigh around 4.1 metric tons (9050 lb) when it launches in 2022, meaning that SpaceX should easily be able to perform the mission with a Falcon 9 rocket and still be able to recover the booster by drone ship.
Back in February 2018, SpaceX Vice President of Build and Flight Reliability Hans Koenigsmann revealed that the company’s backlog of launches was valued at more than $12 billion. Generously assuming an average cost of $80M per backlogged mission, that would translate to more than 150 separate launches — strongly implying either that she was including the company’s own Starlink missions or that SpaceX has silently won several major constellation-class launch contracts in recent years.
Based on public info, SpaceX has roughly 55 customer launches on its manifest. The company also intends to launch as many as 24 dedicated Starlink missions this year and will need at least another 40-50 on top of that to complete the first phase of the broadband internet satellite constellation (~4400 spacecraft). Meanwhile, SpaceX has won at least nine separate launch contracts – two Falcon Heavy missions and seven Falcon 9s – in the last 18 months, but has launched 22 customer payloads in the same period.
In fewer words, SpaceX is effectively launching its existing commercial missions much faster than it’s receiving new contracts. In 2019, for example, the company launched only 11 commercial missions – 13 total including two internal 60-satellite Starlink launches. SpaceX launched 21 times in 2018, a record the company initially hoped to equal or even beat last year, but – for the first time ever – the launch company was consistently ready before its customers were.
Thankfully, while at least slightly concerning from a more traditional launch provider perspective, the fact that SpaceX is lately launching more commercial missions than it wins contracts for is being dealt with in a way no company has before. By designing and manufacturing its own Starlink satellite constellation, ultimately meant to include tens of thousands of spacecraft in orbit, SpaceX will very soon become its own biggest launch customer.
By continuing to launch a dozen or so commercial missions annually and picking up the slack with anywhere from one to several dozen additional Starlink launches, SpaceX may find a way to more or less subsidize its own launch needs and ensure that it almost always has substantial revenue coming in. That set-up almost certainly can’t last forever, but if SpaceX can launch a few thousand Starlink satellites in the next few years, there is a good chance that the company’s income as an Internet Service Provider (ISP) services can make the constellation self-sustaining – perhaps even profitable.
At the same time, SpaceX is also equally – if not more so – focused on lowering the operational cost of its Falcon 9 and Falcon Heavy launch vehicles by heavily leaning on reusability. Once fairing recovery and reuse is more routine, SpaceX could feasibly perform orbital-class launches with a material cost of $25 million or less, giving the company the option of both cutting costs and raising its profit margins. By lowering Falcon 9 launch contract costs, it’s possible that SpaceX will actually be able to significantly expand the market for orbital launch services.
All things considered, SpaceX’s launch business is entering new and exciting territory and it’s hard to say or know what exactly is going to happen in the next several years. For now, January 22nd’s seemingly routine Nilesat 301 launch contract award is hopefully just the tip of the 2020 iceberg.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”
Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Robotaxi App features
As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”
Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.
Apple’s “magical” marketing
Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding.
With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers.
News
Tesla is coming to Estonia and Latvia in latest European expansion: report
Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.
Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.
Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.
Official entities in Latvia and Estonia
Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.
Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.
The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.
Tesla’s European push
Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.
Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026.
Elon Musk
Elon Musk’s X will start using a Tesla-like software update strategy
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
Elon Musk’s social media platform X will adopt a Tesla-esque approach to software updates for its algorithm.
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
X’s updates to its updates
As per Musk in a post on X, the social media company will be making a new algorithm to determine what organic and advertising posts are recommended to users. These updates would then be repeated every four weeks.
“We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days. This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed,” Musk wrote in his post.
The initiative somewhat mirrors Tesla’s over-the-air update model, where vehicle software is regularly refined and pushed to users with detailed release notes. This should allow users to better understand the details of X’s every update and foster a healthy feedback loop for the social media platform.
xAI and X
X, formerly Twitter, has been acquired by Elon Musk’s artificial intelligence startup, xAI last year. Since then, xAI has seen a rapid rise in valuation. Following the company’s the company’s upsized $20 billion Series E funding round, estimates now suggest that xAI is worth tens about $230 to $235 billion. That’s several times larger than Tesla when Elon Musk received his controversial 2018 CEO Performance Award.
As per xAI, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others. Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.
Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
Tesla is coming to Estonia and Latvia in latest European expansion: report
