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SpaceX just won its first Falcon 9 launch contract of the year

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SpaceX has won its first Falcon 9 launch contract of 2020, adding to an already substantial backlog of missions scheduled to launch over the next several years.

Commercial Egyptian satellite communications provider Nilesat reportedly awarded SpaceX the contract on January 21st and announced the news the following day. Nilesat previously revealed plans to purchase an upgraded communications satellite from European company Thales Alenia Space in December 2019 – a contract likely worth around $50-100 million.

Nilesat 301 will replace Nilesat 201 and is expected to weigh around 4.1 metric tons (9050 lb) when it launches in 2022, meaning that SpaceX should easily be able to perform the mission with a Falcon 9 rocket and still be able to recover the booster by drone ship.

Back in February 2018, SpaceX Vice President of Build and Flight Reliability Hans Koenigsmann revealed that the company’s backlog of launches was valued at more than $12 billion. Generously assuming an average cost of $80M per backlogged mission, that would translate to more than 150 separate launches — strongly implying either that she was including the company’s own Starlink missions or that SpaceX has silently won several major constellation-class launch contracts in recent years.

Based on public info, SpaceX has roughly 55 customer launches on its manifest. The company also intends to launch as many as 24 dedicated Starlink missions this year and will need at least another 40-50 on top of that to complete the first phase of the broadband internet satellite constellation (~4400 spacecraft). Meanwhile, SpaceX has won at least nine separate launch contracts – two Falcon Heavy missions and seven Falcon 9s – in the last 18 months, but has launched 22 customer payloads in the same period.

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In fewer words, SpaceX is effectively launching its existing commercial missions much faster than it’s receiving new contracts. In 2019, for example, the company launched only 11 commercial missions – 13 total including two internal 60-satellite Starlink launches. SpaceX launched 21 times in 2018, a record the company initially hoped to equal or even beat last year, but – for the first time ever – the launch company was consistently ready before its customers were.

A render of Nilesat 301. (Thales Alenia)

Thankfully, while at least slightly concerning from a more traditional launch provider perspective, the fact that SpaceX is lately launching more commercial missions than it wins contracts for is being dealt with in a way no company has before. By designing and manufacturing its own Starlink satellite constellation, ultimately meant to include tens of thousands of spacecraft in orbit, SpaceX will very soon become its own biggest launch customer.

By continuing to launch a dozen or so commercial missions annually and picking up the slack with anywhere from one to several dozen additional Starlink launches, SpaceX may find a way to more or less subsidize its own launch needs and ensure that it almost always has substantial revenue coming in. That set-up almost certainly can’t last forever, but if SpaceX can launch a few thousand Starlink satellites in the next few years, there is a good chance that the company’s income as an Internet Service Provider (ISP) services can make the constellation self-sustaining – perhaps even profitable.

In just three launches and seven months, SpaceX went from operating two low-fidelity prototypes to owning the world’s largest commercial satellite constellation. (SpaceX)

At the same time, SpaceX is also equally – if not more so – focused on lowering the operational cost of its Falcon 9 and Falcon Heavy launch vehicles by heavily leaning on reusability. Once fairing recovery and reuse is more routine, SpaceX could feasibly perform orbital-class launches with a material cost of $25 million or less, giving the company the option of both cutting costs and raising its profit margins. By lowering Falcon 9 launch contract costs, it’s possible that SpaceX will actually be able to significantly expand the market for orbital launch services.

All things considered, SpaceX’s launch business is entering new and exciting territory and it’s hard to say or know what exactly is going to happen in the next several years. For now, January 22nd’s seemingly routine Nilesat 301 launch contract award is hopefully just the tip of the 2020 iceberg.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChinaIt will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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