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Tesla celebrates its 10-year IPO anniversary: A look back at TSLA’s storied decade

(Photo: Andres GE)

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Tesla (NASDAQ:TSLA) recently celebrated its 10th year anniversary at the stock market. Since the company held its initial public offering, TSLA stock has been on a massive bull run, earning its investors about 45% a year on average. That’s quite impressive, especially for a company that entered one of the most competitive industries in the market using vehicles that were once thought of as nothing but glorified golf carts. 

Tesla held its IPO on June 29, 2010. During the time, Tesla was in need of funding, and its entrance into the stock market provided the company with a much needed boost to get its rhythm going. Tesla’s IPO was priced at $17, which valued the company at about $1.7 billion. Since then, TSLA stock has aggressively risen, with the company breaching the $1,000 per share barrier this month. 

Overall, steep swings due to its trademark volatility aside, Tesla stock has earned investors 5,677% over the past decade. That’s an average of about 45% per year, quite an achievement for a company that is ranked among the world’s automakers. 

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Today, Tesla is valued only second to Toyota in the car industry. Of course, Toyota far outsells the much smaller Tesla, with the Japanese auto giant selling about 9 million vehicles each year with sales of about $234 billion. Tesla, on the other hand, sold over 360,000 vehicles last year with about $26 billion in sales. But these numbers alone miss the big picture. 

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A look at Tesla’s pace of growth over the decade shows a company that is expanding fast. Back in 2010, Tesla sales came in at less than $120 million and it was built on the back of the original Roadster, a small sports car that was priced beyond $100,000 per unit. Over the past ten years, these sales numbers are up by a factor of more than 200, as per Barron’s. Toyota, on the other round, has grown too, but nowhere near as much, with the Japanese automaker’s sales coming in at about $200 billion in 2010.  

The Tesla Model S broke the stereotypes of electric cars. (Credit: Tesla)

This is not to say that Tesla has not met challenges over the past decade, of course. Electric cars are a hard sell to begin with, and the negative sentiments surrounding the vehicles themselves were prominent, from the long tailpipe myth to range anxiety. Tesla was able to address these largely with the Model S, its first vehicle that was designed from the ground up. The Model S was well-reviewed, at one point even being dubbed as the 2013 MotorTrend Car of the Year

If there is something that Tesla has shown, it would be foresight. Even if it only had the Model S, the company already began setting up a Supercharger Network that would allow its vehicles to charge their batteries quickly and conveniently. This allowed Tesla owners to conduct long trips without much issue, something that was rarely possible with previous electric cars. 

Tesla Gigafactory Nevada. (Credit: Tesla)

The company also established a Gigafactory in Nevada in anticipation of the arrival of the Model 3, its first mass market car. The idea of a mammoth factory that only produces electric car batteries and powertrains seemed like a questionable idea then, and it was met by critics’ vocal opposition, but it ultimately paid off as the Model 3 hit its stride in the United States and in other countries. 

Tesla today is at a very different place compared to where it was when it debuted in the stock market. Today, Tesla stands as the gold standard of EVs, and its always-connected, tech-driven vehicles are now being emulated by the world’s largest automakers such as Volkswagen. Elon Musk has always stated that Tesla’s goal is to accelerate the advent of sustainable energy, and so far, the company appears to be doing just that. Ultimately, Tesla has done the near impossible: it was able to disrupt the auto market. 

Tesla shares are up more than 130% year to date as of the company’s 10-year IPO anniversary yesterday, surpassing comparable returns of the S&P 500 and the Dow Jones Industrial Average. 

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As of writing, Tesla stock is up 1.43% at $1,023.77 per share. 

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla gets price target upgrade on heels of crazy successful auto quarter

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(Credit: Tesla)

Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.

Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.

Strong Deliveries

Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.

Robotaxi Performance

Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.

While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.

Merger Speculation with Tesla and SpaceX

This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.

Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.

Profitability in New Projects Could Take Some Time

Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.

This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.

These new projects are no different.

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Investor's Corner

NASA taps SpaceX to launch the telescope that could unlock new worlds

NASA’s Roman Space Telescope heads to orbit this August aboard SpaceX’s Falcon Heavy with massive scientific ambitions.

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SpaceX is set to play a central role in one of NASA’s most anticipated science missions in years. The company’s Falcon Heavy rocket, currently the most powerful operational launch vehicle in the world, will carry the Nancy Grace Roman Space Telescope into orbit on August 30 from Kennedy Space Center in Florida. Roman is now in final preparations inside the Payload Hazardous Servicing Facility, where on June 26 technicians used a crane to lift the observatory into a specialized stand for fueling and pre-launch testing.

Roman is named after Nancy Grace Roman, NASA’s first chief of astronomy, whose career helped shape how the agency approaches space science.

NASA chose SpaceX Falcon Heavy because of Roman’s needs to reach a specific orbit far from Earth, well beyond where a standard Falcon 9 can deliver it. The Falcon Heavy, which first flew in 2018, has since become NASA’s go-to option for missions that need serious muscle without the cost and complexity of older launch systems.

Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)

Roman will carry a field of view at least 100 times wider than the Hubble Space Telescope, meaning it can photograph enormous swaths of the universe in a single shot rather than the narrow slices Hubble captures. That difference in scale is significant. While Hubble reshaped our understanding of the cosmos over 30 years, Roman is built to work faster and wider, surveying hundreds of millions of galaxies at once.

One of Roman’s most compelling capabilities is its potential to discover and photograph planets orbiting stars outside our solar system, and with enough precision to directly image planets that would otherwise be lost. That means scientists could study the atmosphere and surface characteristics of distant worlds rather than simply confirming they exist. Combined with Roman’s sweeping field of view, the telescope could detect thousands of exoplanets, and some of those planets may be in habitable zones where liquid water could exist. No telescope currently in operation has this level of power and capability. That capability alone could change what we know about other worlds, and perhaps finally answer the question: are we the only intelligent lifeforms in existence? 

What Roman actually finds once it reaches orbit is an open question, and that is exactly what makes this launch worth watching.

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California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid

California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla

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tesla fremont

California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.

The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.

California hits Tesla Cybercab and Robotaxi driverless cars with new law

Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.

California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.

The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.

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