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Tesla celebrates its 10-year IPO anniversary: A look back at TSLA’s storied decade

(Photo: Andres GE)

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Tesla (NASDAQ:TSLA) recently celebrated its 10th year anniversary at the stock market. Since the company held its initial public offering, TSLA stock has been on a massive bull run, earning its investors about 45% a year on average. That’s quite impressive, especially for a company that entered one of the most competitive industries in the market using vehicles that were once thought of as nothing but glorified golf carts. 

Tesla held its IPO on June 29, 2010. During the time, Tesla was in need of funding, and its entrance into the stock market provided the company with a much needed boost to get its rhythm going. Tesla’s IPO was priced at $17, which valued the company at about $1.7 billion. Since then, TSLA stock has aggressively risen, with the company breaching the $1,000 per share barrier this month. 

Overall, steep swings due to its trademark volatility aside, Tesla stock has earned investors 5,677% over the past decade. That’s an average of about 45% per year, quite an achievement for a company that is ranked among the world’s automakers. 

https://twitter.com/flcnhvy/status/1277591547521970177?s=20

Today, Tesla is valued only second to Toyota in the car industry. Of course, Toyota far outsells the much smaller Tesla, with the Japanese auto giant selling about 9 million vehicles each year with sales of about $234 billion. Tesla, on the other hand, sold over 360,000 vehicles last year with about $26 billion in sales. But these numbers alone miss the big picture. 

A look at Tesla’s pace of growth over the decade shows a company that is expanding fast. Back in 2010, Tesla sales came in at less than $120 million and it was built on the back of the original Roadster, a small sports car that was priced beyond $100,000 per unit. Over the past ten years, these sales numbers are up by a factor of more than 200, as per Barron’s. Toyota, on the other round, has grown too, but nowhere near as much, with the Japanese automaker’s sales coming in at about $200 billion in 2010.  

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The Tesla Model S broke the stereotypes of electric cars. (Credit: Tesla)

This is not to say that Tesla has not met challenges over the past decade, of course. Electric cars are a hard sell to begin with, and the negative sentiments surrounding the vehicles themselves were prominent, from the long tailpipe myth to range anxiety. Tesla was able to address these largely with the Model S, its first vehicle that was designed from the ground up. The Model S was well-reviewed, at one point even being dubbed as the 2013 MotorTrend Car of the Year

If there is something that Tesla has shown, it would be foresight. Even if it only had the Model S, the company already began setting up a Supercharger Network that would allow its vehicles to charge their batteries quickly and conveniently. This allowed Tesla owners to conduct long trips without much issue, something that was rarely possible with previous electric cars. 

Tesla Gigafactory Nevada. (Credit: Tesla)

The company also established a Gigafactory in Nevada in anticipation of the arrival of the Model 3, its first mass market car. The idea of a mammoth factory that only produces electric car batteries and powertrains seemed like a questionable idea then, and it was met by critics’ vocal opposition, but it ultimately paid off as the Model 3 hit its stride in the United States and in other countries. 

Tesla today is at a very different place compared to where it was when it debuted in the stock market. Today, Tesla stands as the gold standard of EVs, and its always-connected, tech-driven vehicles are now being emulated by the world’s largest automakers such as Volkswagen. Elon Musk has always stated that Tesla’s goal is to accelerate the advent of sustainable energy, and so far, the company appears to be doing just that. Ultimately, Tesla has done the near impossible: it was able to disrupt the auto market. 

Tesla shares are up more than 130% year to date as of the company’s 10-year IPO anniversary yesterday, surpassing comparable returns of the S&P 500 and the Dow Jones Industrial Average. 

As of writing, Tesla stock is up 1.43% at $1,023.77 per share. 

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Mizuho keeps Tesla (TSLA) “Outperform” rating but lowers price target

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected.

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Credit: Tesla China

Mizuho analyst Vijay Rakesh lowered Tesla’s (NASDAQ:TSLA) price target to $475 from $485, citing potential 2026 EV subsidy cuts in the U.S. and China that could pressure deliveries. The firm maintained its Outperform rating for the electric vehicle maker, however. 

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected. The U.S. accounted for roughly 37% of Tesla’s third-quarter 2025 sales, while China represented about 34%, making both markets highly sensitive to policy shifts. Potential 50% cuts to Chinese subsidies and reduced U.S. incentives affected the firm’s outlook.

With those pressures factored in, the firm now expects Tesla to deliver 1.75 million vehicles in 2026 and 2 million in 2027, slightly below consensus estimates of 1.82 million and 2.15 million, respectively. The analyst was cautiously optimistic, as near-term pressure from subsidies is there, but the company’s long-term tech roadmap remains very compelling. 

Despite the revised target, Mizuho remained optimistic on Tesla’s long-term technology roadmap. The firm highlighted three major growth drivers into 2027: the broader adoption of Full Self-Driving V14, the expansion of Tesla’s Robotaxi service, and the commercialization of Optimus, the company’s humanoid robot. 

“We are lowering TSLA Ests/PT to $475 with Potential BEV headwinds in 2026E. We believe into 2026E, US (~37% of TSLA 3Q25 sales) EV subsidy cuts and China (34% of TSLA 3Q25 sales) potential 50% EV subsidy cuts could be a headwind to EV deliveries. 

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“We are now estimating TSLA deliveries for 2026/27E at 1.75M/2.00M (slightly below cons. 1.82M/2.15M). We see some LT drivers with FSD v14 adoption for autonomous, robotaxi launches, and humanoid robots into 2027 driving strength,” the analyst noted. 

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Investor's Corner

Tesla stock lands elusive ‘must own’ status from Wall Street firm

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Tesla model y with FSD Unsupervised at Giga Texas
Credit: Tesla AI | X

Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.

Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.

He looks at the industry and sees many potential players, but the firm says there will only be one true winner:

“Our point is not that Tesla is at risk, it’s that everybody else is.”

The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.

Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”

A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.

Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”

Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.

Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.

Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.

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Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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