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Tesla celebrates its 10-year IPO anniversary: A look back at TSLA’s storied decade

(Photo: Andres GE)

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Tesla (NASDAQ:TSLA) recently celebrated its 10th year anniversary at the stock market. Since the company held its initial public offering, TSLA stock has been on a massive bull run, earning its investors about 45% a year on average. That’s quite impressive, especially for a company that entered one of the most competitive industries in the market using vehicles that were once thought of as nothing but glorified golf carts. 

Tesla held its IPO on June 29, 2010. During the time, Tesla was in need of funding, and its entrance into the stock market provided the company with a much needed boost to get its rhythm going. Tesla’s IPO was priced at $17, which valued the company at about $1.7 billion. Since then, TSLA stock has aggressively risen, with the company breaching the $1,000 per share barrier this month. 

Overall, steep swings due to its trademark volatility aside, Tesla stock has earned investors 5,677% over the past decade. That’s an average of about 45% per year, quite an achievement for a company that is ranked among the world’s automakers. 

https://twitter.com/flcnhvy/status/1277591547521970177?s=20

Today, Tesla is valued only second to Toyota in the car industry. Of course, Toyota far outsells the much smaller Tesla, with the Japanese auto giant selling about 9 million vehicles each year with sales of about $234 billion. Tesla, on the other hand, sold over 360,000 vehicles last year with about $26 billion in sales. But these numbers alone miss the big picture. 

A look at Tesla’s pace of growth over the decade shows a company that is expanding fast. Back in 2010, Tesla sales came in at less than $120 million and it was built on the back of the original Roadster, a small sports car that was priced beyond $100,000 per unit. Over the past ten years, these sales numbers are up by a factor of more than 200, as per Barron’s. Toyota, on the other round, has grown too, but nowhere near as much, with the Japanese automaker’s sales coming in at about $200 billion in 2010.  

The Tesla Model S broke the stereotypes of electric cars. (Credit: Tesla)

This is not to say that Tesla has not met challenges over the past decade, of course. Electric cars are a hard sell to begin with, and the negative sentiments surrounding the vehicles themselves were prominent, from the long tailpipe myth to range anxiety. Tesla was able to address these largely with the Model S, its first vehicle that was designed from the ground up. The Model S was well-reviewed, at one point even being dubbed as the 2013 MotorTrend Car of the Year

If there is something that Tesla has shown, it would be foresight. Even if it only had the Model S, the company already began setting up a Supercharger Network that would allow its vehicles to charge their batteries quickly and conveniently. This allowed Tesla owners to conduct long trips without much issue, something that was rarely possible with previous electric cars. 

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Tesla Gigafactory Nevada. (Credit: Tesla)

The company also established a Gigafactory in Nevada in anticipation of the arrival of the Model 3, its first mass market car. The idea of a mammoth factory that only produces electric car batteries and powertrains seemed like a questionable idea then, and it was met by critics’ vocal opposition, but it ultimately paid off as the Model 3 hit its stride in the United States and in other countries. 

Tesla today is at a very different place compared to where it was when it debuted in the stock market. Today, Tesla stands as the gold standard of EVs, and its always-connected, tech-driven vehicles are now being emulated by the world’s largest automakers such as Volkswagen. Elon Musk has always stated that Tesla’s goal is to accelerate the advent of sustainable energy, and so far, the company appears to be doing just that. Ultimately, Tesla has done the near impossible: it was able to disrupt the auto market. 

Tesla shares are up more than 130% year to date as of the company’s 10-year IPO anniversary yesterday, surpassing comparable returns of the S&P 500 and the Dow Jones Industrial Average. 

As of writing, Tesla stock is up 1.43% at $1,023.77 per share. 

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

OpenAI cites distrust of SpaceX in decision to drop Cursor partnership

OpenAI will cut SpaceX-owned Cursor’s model access in November, citing Musk’s history of broken contracts.

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OpenAI, the company behind ChatGPT, announced late Friday that it is ending its partnership with Cursor, cutting off the coding tool’s access to its models on November 12. The move comes two weeks after SpaceX completed its $60 billion acquisition of Cursor’s parent company, Anysphere, folding the popular AI coding assistant into Elon Musk’s growing SpaceXAI division.

In a post on its website, OpenAI said the decision came down to trust, not technology. “We cannot be confident that SpaceX will use our technology within our terms of service, based on our experience with Elon Musk’s companies violating contracts,” the company wrote. OpenAI pointed to two specific incidents: X, now part of SpaceX, allegedly breaking the terms of an existing OpenAI contract after Musk bought Twitter.

That lawsuit is the backdrop for all of this. Musk cofounded OpenAI in 2015, left the board in 2018, and sued Sam Altman and Greg Brockman in 2024, arguing they abandoned the company’s nonprofit mission for profit. A federal jury sided with OpenAI in May, finding Musk waited too long to sue rather than ruling on the merits of his claims. Musk said at the time he would appeal to the Ninth Circuit, calling the outcome a “calendar technicality” rather than a real judgment.

Elon Musk breaks silence on OpenAI trial decision

SpaceX’s interest in Cursor predates that verdict by weeks. The company first struck a deal with Cursor in April, securing an option to acquire it for $60 billion or pay $10 billion for joint development work instead. As Teslarati reported at the time, the logic was straightforward: Cursor was paying retail prices to Anthropic and OpenAI, two of its most direct competitors, every time a developer used its product, while SpaceX had idle capacity on its Colossus supercomputer, roughly the equivalent of a million Nvidia H100 GPUs, that Cursor could use to train its own models instead. SpaceX exercised the option in June, days after its own IPO, and the deal closed in mid-August.

Once it closed, Musk moved fast. On an all-hands call with more than 1,000 Cursor employees, he reportedly told staff that SpaceXAI’s Grok was playing catchup in the AI race, unlike Tesla and SpaceX in their own markets, and singled out Anthropic as the company to catch. Cursor CEO Michael Truell now reports directly to Musk inside SpaceXAI.

Elon Musk admits he was ‘clearly wrong’ about Anthropic

Losing OpenAI’s models leaves Cursor leaning harder on Anthropic’s Claude, which has its own compute agreement with SpaceX, and on Cursor’s in-house Composer model, the one SpaceX’s compute was supposed to accelerate in the first place. OpenAI framed the November deadline as maximum notice under its contract, and said it wants to “go above and beyond” to help developers through the transition. Whether Anthropic makes the same call is now the open question in AI coding.

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Investor's Corner

Tesla Robotaxi gets a massive upgrade in Nevada

Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.

The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.

That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.

Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.

Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.

The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.

Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.

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Elon Musk

SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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