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Tesla’s 400-mile Model S is a subtle update, but it’s a chilling reminder to rival carmakers
There is a particularly interesting trend happening in the electric vehicle sector. While it is undeniable that Tesla is leading the industry’s shift to EVs, veteran carmakers are prone to claim that they have or are developing technology that is at par or superior to the electric car maker’s innovations. The Tesla Model S’ 402-mile EPA rating subtly sends a message that this is not necessarily the case.
For some time now, there has been a lot of talk surrounding Tesla and its upcoming Battery Day event. The company has been pretty thin on the specifics of the event, but speculations are abounding that discussions will be held surrounding the company’s next-generation batteries. Tesla has not formally hinted at the details of these batteries, though all signs point to cells that would be able to last a million miles. Discussions about other innovations such as cobalt-free cells for China-made Model 3s are also expected to be held at the event.
Similar to how vehicles like the Porsche Taycan and the Audi e-tron were dubbed as “Tesla Killers” in previous years, veteran automakers such as GM appear to be keen on establishing the idea that it is not being left behind in the EV race. Just last month, for example, GM Executive Vice President Doug Parks stated that the automaker’s own “million-mile” battery is “almost there.” Parks stated that there are multiple teams within GM that are working on zero cobalt batteries as well.
Such statements from GM only validate Tesla’s points about electric vehicles. The fact that the veteran automaker’s battery plans seem to be inspired, at least in some way, by the younger EV maker means that the auto industry has now reached a point where electric powered transportation is a given. That being said, there is very little doubt that the Model S’ updated EPA ratings, which show that the 100 kWh flagship sedan could go 402 miles on a single charge, is likely sending some chills down the spine of Tesla’s rivals.
As noted by Tesla CEO Elon Musk, every Model S that has been produced since January has been equipped with a 402 mile range. This feat, as stated by the company in an announcement on its official website, was accomplished through a variety of means, including significant mass reduction, new aero wheels that optimize efficiency, increased drive unit efficiencies, and optimized regenerative braking.
What this means is that Tesla was able to draw out 400 miles of EPA range from a 100 kWh battery pack using its current battery technology. The 400-mile Model S today is just a hyper-optimized version of the Raven series that came out last year. Unless Tesla states otherwise on Battery Day, it appears that the current generation Raven Model S is not yet equipped with the company’s next-generation million-mile batteries.
It should be noted that other companies have pledged to release vehicles with a range of 400 miles as well. Electric pickup maker Rivian’s flagship R1T pickup truck goes 400 miles too, but that vehicle is equipped with a 180 kWh battery pack. The GMC Hummer EV, widely speculated to be a legitimate competitor to the Tesla Cybertruck, is also poised to be released with a 400-mile range. But just like the Rivian R1T, there’s a good chance that its battery pack will be substantially bigger than the 100 kWh pack used in Tesla’s flagship sedan.
Of course, it would be easy to argue that larger vehicles like the Rivian R1T and the GMC Hummer EV would obviously need more batteries due to their size, but it should be noted that Tesla’s Cybertruck, which will likely have a battery that’s far larger than the Model S’ 100 kWh pack, has some impressive range as well. During its unveiling, Elon Musk noted that the all-electric pickup’s tri-motor variant will have over 500 miles of range. The specifics of the Cybertruck’s battery have not been disclosed by Tesla yet, though it is almost certain that it will be utilizing the company’s million mile battery cells.
So what does this mean for the Model S? With a million-mile battery and a 100 kWh pack, the flagship sedan’s succeeding generations will most likely achieve a range estimate that’s even more impressive than its current 402-mile EPA rating. And this, ultimately, is something that will be very hard to meet or compete with, especially among veteran automakers that have not dedicated the same amount of time and effort into developing battery technology from the ground up.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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