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Tesla adjusts Model 3 prices amid lowered $3,750 federal tax credit
To say that the past year has been monumental for Tesla is a gross understatement. By the end of 2018, the electric car maker had established itself as a leader in the premium EV market, and the Model 3, its most ambitious vehicle, continues to perform well. Seemingly as a means to ensure that the electric sedan remains competitive regardless of the phaseout of the $3,750 federal tax credit, Tesla has adjusted the prices of its Model 3 lineup.
With the recent price adjustments in place, the Mid Range Model 3 RWD — the most affordable version of the vehicle currently available — is now priced at $44,000 before incentives. This is $1,000 less than the vehicle’s introductory price of $45,000 and $2,000 less than the electric sedan’s $46,000 cost, which was in effect until the end of 2018. The most recent price adjustments also lowered the price of the Tesla Model 3 Performance to $62,000 before incentives. The Dual Motor AWD variant, on the other hand, is now priced at $51,000 before gas savings and the remaining $3,750 tax credit.
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By adopting this pricing strategy, Tesla is all but ensuring that its customers would not feel the full brunt of the $7,500 federal tax credit’s phaseout. Had Tesla not rolled back its vehicles’ prices, the cost of the entire Model 3 line would increase by $3,750 after 2018 ended. With the current adjustments in place, though, $2,000 of the lost tax credit would practically be covered by Tesla. Thus, for all intents and purposes, it appears that the phaseout of the $7,500 federal tax credit only resulted in Tesla’s vehicles raising their total prices by about $1,750.
Such adjustments could be yet another strategy for Tesla to ensure that demand in the United States remains healthy despite the vehicle’s international rollout. A notable portion of the electric car’s remaining reservation holders in the US, after all, are likely waiting for the Model 3’s $35,000 base variant. So far, Tesla’s website notes that Model 3 equipped with a Standard Battery would be available in 4 to 6 months.
Tesla is yet to release its production and delivery figures for the fourth quarter of 2018, though estimates from the electric car community expect the automaker to deliver around 33,000 vehicles in December, of which about 24,500 were Model 3. Considering that Tesla reportedly hit a production rate of 1,000 Model 3 per day in Q4, and considering that the company was pushing deliveries until the end of the year, there is a good chance that the electric car maker has achieved yet another record-setting quarter.
The next 12 months would likely go down as Tesla’s most historic year yet. Apart from the international rollout of the Model 3, the company is also expected to unveil the Model Y SUV this year. Just like the Model 3, the Model Y is aimed at the mass market, and considering the industry’s preference for SUVs, expectations are high that demand for the Model Y would exceed even that of the electric sedan. This is not all, though, as Elon Musk has teased that the Tesla Truck might be unveiled in 2019, and initial production of its all-electric long hauler — the Semi — could enter its first phases sometime this year as well. Lastly, Tesla’s Energy products such as the Solar Roof, which also has a long line of reservation holders, is expected to ramp production in 2019.
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Tesla expands Model 3 lineup in Europe with most affordable variant yet
The Model 3 Standard still delivers more than 300 miles of range, potentially making it an attractive option for budget-conscious buyers.
Tesla has introduced a lower-priced Model 3 variant in Europe, expanding the lineup just two months after the vehicle’s U.S. debut. The Model 3 Standard still delivers more than 300 miles (480 km) of range, potentially making it an attractive option for budget-conscious buyers.
Tesla’s pricing strategy
The Model 3 Standard arrives as Tesla contends with declining registrations in several countries across Europe, where sales have not fully offset shifting consumer preferences. Many buyers have turned to options such as Volkswagen’s ID.3 and BYD’s Atto 3, both of which have benefited from aggressive pricing.
By removing select premium finishes and features, Tesla positioned the new Model 3 Standard as an “ultra-low cost of ownership” option of its all-electric sedan. Pricing comes in at €37,970 in Germany, NOK 330,056 in Norway, and SEK 449,990 in Sweden, depending on market. This places the Model 3 Standard well below the “premium” Model 3 trim, which starts at €45,970 in Germany.
Deliveries for the Standard model are expected to begin in the first quarter of 2026, giving Tesla an entry-level foothold in a segment that’s increasingly defined by sub-€40,000 offerings.
Tesla’s affordable vehicle push
The low-cost Model 3 follows October’s launch of a similarly positioned Model Y variant, signaling a broader shift in Tesla’s product strategy. While CEO Elon Musk has moved the company toward AI-driven initiatives such as robotaxis and humanoid robots, lower-priced vehicles remain necessary to support the company’s revenue in the near term.
Reports have indicated that Tesla previously abandoned plans for an all-new $25,000 EV, with the company opting to create cheaper versions of existing platforms instead. Analysts have flagged possible cannibalization of higher-margin models, but the move aims to counter an influx of aggressively priced entrants from China and Europe, many of which sell below $30,000. With the new Model 3 Standard, Tesla is reinforcing its volume strategy in Europe’s increasingly competitive EV landscape.
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Tesla FSD (Supervised) stuns Germany’s biggest car magazine
FSD Supervised recognized construction zones, braked early for pedestrians, and yielded politely on narrow streets.
Tesla’s upcoming FSD Supervised system, set for a European debut pending regulatory approval, is showing notably refined behavior in real-world testing, including construction zones, pedestrian detection, and lane changes, as per a recent demonstration ride in Berlin.
While the system still required driver oversight, its smooth braking, steering, and decision-making illustrated how far Tesla’s driver-assistance technology has advanced ahead of a potential 2026 rollout.
FSD’s maturity in dense city driving
During the Berlin test ride with Auto Bild, Germany’s largest automotive publication, a Tesla Model 3 running FSD handled complex traffic with minimal intervention, autonomously managing braking, acceleration, steering, and overtaking up to 140 km/h. It recognized construction zones, braked early for pedestrians, and yielded politely on narrow streets.
Only one manual override was required when the system misread a converted one-way route, an example, Tesla stated, of the continuous learning baked into its vision-based architecture.
Robin Hornig of Auto Bild summed up his experience with FSD Supervised with a glowing review of the system. As per the reporter, FSD Supervised already exceeds humans with its all-around vision. “Tesla FSD Supervised sees more than I do. It doesn’t get distracted and never gets tired. I like to think I’m a good driver, but I can’t match this system’s all-around vision. It’s at its best when both work together: my experience and the Tesla’s constant attention,” the journalist wrote.
Tesla FSD in Europe
FSD Supervised is still a driver-assistance system rather than autonomous driving. Still, Auto Bild noted that Tesla’s 360-degree camera suite, constant monitoring, and high computing power mark a sizable leap from earlier iterations. Already active in the U.S., China, and several other regions, the system is currently navigating Europe’s approval pipeline. Tesla has applied for an exemption in the Netherlands, aiming to launch the feature through a free software update as early as February 2026.
What Tesla demonstrated in Berlin mirrors capabilities already common in China and the U.S., where rival automakers have rolled out hands-free or city-navigation systems. Europe, however, remains behind due to a stricter certification environment, though Tesla is currently hard at work pushing for FSD Supervised’s approval in several countries in the region.
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Tesla reliability rankings skyrocket significantly in latest assessment
“They definitely have their struggles, but by continuing to refine and not make huge changes in their models, they’re able to make more reliable vehicles, and they’ve moved up our rankings.”
Tesla ranked in the Top 10 of the most reliable car companies for 2026, as Consumer Reports’ latest index showed significant jumps from the past two years.
In 2022, Tesla ranked 27th out of 28 brands. Last year, it came in 17th.
🚨🚨 Tesla entered the Top 10 in Consumer Reports’ list of reliable carmakers for the first time
In the past two years, Tesla has ranked 17th in 2024 and 27th out of 28 brands in 2022.
Subaru, BMW, Porsche, Honda, and Toyota were the Top 5 OEMs in the rankings. pic.twitter.com/z216bccVoH
— TESLARATI (@Teslarati) December 4, 2025
However, 2026’s rankings were different. CR‘s rankings officially included Tesla in the Top 10, its best performance to date.
Finishing tenth, the full Top 10 is:
- Subaru
- BMW
- Porsche
- Honda
- Toyota
- Lexus
- Lincoln
- Hyundai
- Acura
- Tesla
Tesla has had steady improvements in its build quality, and its recent refinements of the Model 3 and Model Y have not gone unnoticed.
The publication’s Senior Director of Auto Testing, Jake Fisher, said about Tesla that the company’s ability to work through the rough patches has resulted in better performance (via CNBC):
“They definitely have their struggles, but by continuing to refine and not make huge changes in their models, they’re able to make more reliable vehicles, and they’ve moved up our rankings.”
He continued to say that Tesla’s vehicles have become more reliable over time, and its decision to avoid making any significant changes to its bread-and-butter vehicles has benefited its performance in these rankings.
Legacy automakers tend to go overboard with changes, sometimes keeping a model name but recognizing a change in its “generation.” This leads to constant growing pains, as the changes in design require intense adjustments on the production side of things.
Instead, Tesla’s changes mostly come from a software standpoint, which are delivered through Over-the-Air updates, which improve the vehicle’s functionality or add new features.
Only one Tesla vehicle scored below average in Consumer Reports’ rankings for 2026 was the Cybertruck. Fisher’s belief that Tesla improves its other models over time might prove to be true with Cybertruck in a few years.
He continued:
“They’re definitely improving by keeping with things and refining, but if you look at their 5- to 10-year-old models that are out there, when it comes to reliability, they’re dead last of all the brands. They’re able to improve the reliability if they don’t make major changes.”
Regarding Subaru’s gold medal placing on the podium, Fisher said:
“While Subaru models provide good performance and comfort, they also excel in areas that may not be immediately apparent during a test drive.”
Other notable brands to improve are Rivian, which bumped itself slightly from 31 to 26. Chevrolet finished 24th, GMC ended up 29th, and Ford saw itself in 18th.
Tesla expands Model 3 lineup in Europe with most affordable variant yet
Tesla FSD (Supervised) stuns Germany’s biggest car magazine
