Considering Tesla’s history and Elon Musk’s celebrity status, it is no surprise that every update from the electric car maker results in some degree of scrutiny. And as the number of Tesla owners continues to grow, the amount of scrutiny towards the company has also increased. This became quite notable as Tesla rolled out this year’s Holiday Update.
This year’s Holiday Update featured changes to the vehicles’ driving visualizations, new games like Polytopia, and fun features like Boombox. Needless to say, these updates attracted some degree of criticism. This was quite evident especially among a number of longtime owners, some of whom rejected Elon Musk’s efforts to promote Tesla’s new entertainment features.
While criticisms about this year’s Holiday Update are legitimate to a point, it should be noted that a lot of Tesla’s updates usually end up being extremely useful down the road. This was something that was mentioned by Elon Musk on Twitter when he stated that ultimately, entertainment features will be critical in a market where self-driving vehicles are the norm.
Such statements may sound like typical Musk future-speak, but the CEO has a point. Regardless of one’s stance on Tesla’s full self-driving strategy, the fact remains that the company’s driver-assist features are rapidly advancing. This was exhibited recently when the FSD beta was able to complete a zero-intervention trip down Lombard Street just over a month after it was humbled sorely by the extremely crooked road. Recent updates from members of the limited FSD beta also show that the advanced driver-assist system is behaving more and more humanlike.
It should be noted that Tesla’s FSD beta has only been deployed on public roads for a couple of months. And while its release is very limited for now, the system itself has been improving rapidly. There’s a fair chance that FSD will achieve true hands-free driving at a time later than Elon Musk’s optimistic estimates, but there is hardly any doubt that autonomous driving will happen.
Assuming that Tesla’s FSD software does reach its potential, then the company would offer a vehicle ownership experience that is unlike anything on the market. In such a scenario, entertainment features as predicted by Elon Musk would definitely be critical. Once cars drive themselves, after all, passengers would require something to ease their boredom. Games, video streaming, and other entertainment features would definitely be a good way to achieve such a goal.
This is something that very few carmakers today seem to be exploring. Even companies like Lucid Motors, which is also working on an advanced driver-assist system for the Air, has its displays set up quite similarly to a conventional car. The same is true for the Ford Mustang Mach-E, whose vertical display will likely be just as optimized for media consumption as the infotainment system of the Model S and Model X today.
There is no doubt that the infotainment systems in the Air and the Mach-E will be amazing for the near term. But for a time when autonomous cars are the norm and people are used to being driven around by full self-driving vehicles, a passenger riding in a humble Model 3 would likely be more engaged than one riding in Ford’s crossover.
This is understandable. Predicting what will be valuable to a market that is yet to exist is very tricky. Fortunately for Tesla, Elon Musk appears to have a knack for predicting just what the market will need a decade or so down the road. With this in mind, Tesla’s apparent entertainment-laden 2020 Holiday Update may end up being part of the groundwork for something valuable after all.
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Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
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It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.