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Tesla’s new Lane Departure Avoidance feature will steer owners out of harms way even without Autopilot
Tesla has introduced two new active lane monitoring features designed to help prevent drivers from unintentionally leaving their lane of travel as part of its safety-first mission to reduce vehicle accidents. The two features, named ‘Lane Departure Avoidance’ and ‘Emergency Lane Departure Avoidance’, are derived from Autopilot, yet work while it’s not on, and are being rolled out to all Model S, Model 3, and Model X customers worldwide with vehicles built after October 2016.
The Lane Departure Avoidance feature is an extension of Lane Departure Warning and applies corrective steering to keep drivers in their intended travel lane if a departure is sensed without a turn signal. It also monitors whether a driver’s hands are detected on the wheel and sends a series of reminders and alerts if not, similar to the warnings issued to Autopilot users. Additionally, if Traffic Aware Cruise Control is in use and hands are not detected on the wheel, the car will gradually slow down 15 miles below the speed limit or car’s set speed and turn the hazard lights on. The feature is optional and works between 25 and 90 mph.
Emergency Lane Departure Avoidance is automatically enabled and is designed to return a Tesla vehicle back to its original lane if a departure and an imminent collision are detected. The automatic steering will also come into play if the car is nearing the edge of a road. This version of Lane Departure Avoidance is turned on at the beginning of each drive and can only be turned off via the Autopilot Controls menu for single drives.
Tesla’s safety data indicates that these types of features may be effective for preventing accidents when Autopilot is not in use.
A blog post on Tesla’s recent Lane Departure Autopilot security features was published, a copy of which can be found below:
More Advanced Safety for Tesla Owners
The Tesla Team May 2, 2019
While no car can prevent all accidents, we work every day to make them less likely to occur. The massive amount of real-world data gathered from our cars’ eight cameras, 12 ultrasonic sensors, and forward-facing radar, coupled with billions of miles of inputs from real drivers, helps us better understand the patterns to watch out for in the moments before a crash.
As our quarterly safety reports have shown, drivers using Autopilot register fewer accidents per mile than those driving without it. That’s because Autopilot is designed to reduce fatigue by helping drivers stay in their lane, while also ensuring that they keep their hands on the wheel. While lane-keeping and hands-on monitoring can be extremely effective at helping to reduce the likelihood of an accident when Autopilot is in use, we believe that these precautions can also be extremely effective for preventing accidents when Autopilot is not in use.
Today, we’re introducing two new safety features designed to help prevent drivers from inadvertently departing their lane, which our data shows is a common cause of accidents when Autopilot is not in use. These new features – Lane Departure Avoidance and Emergency Lane Departure Avoidance – help drivers stay engaged and in their lane in order to avoid collisions.
Lane Departure Avoidance
Lane Departure Avoidance lets a driver elect to have corrective steering applied in order to keep them in their intended lane. When the feature is in use and a driver is departing a lane without their turn signal on, the car will also check to see whether a driver’s hands are on the wheel. If a driver’s hands are not detected on the wheel, the driver will receive a series of hands-on reminders and alerts, similar to the ones that our cars provide to customers who use Autopilot. If a drivers’ hands are repeatedly not detected on the wheel when Traffic Aware Cruise Control is in use, their car will gradually slow down to 15 miles below the speed limit or below the car’s set speed, and turn its hazard lights on.
This feature can be turned on or off, and works at speeds between 25 and 90 mph. It is an extension of Lane Departure Warning, which already warns drivers through a steering wheel vibration if they begin to drift out of their lane without their turn signal engaged.
Emergency Lane Departure Avoidance
Emergency Lane Departure Avoidance is designed to steer a Tesla vehicle back into the driving lane if our system detects that it is departing its lane and there could be a collision, or if the car is close to the edge of the road. This feature will automatically be enabled at the beginning of every drive, but can be turned off for a single drive by going to the Autopilot Controls menu.
At Tesla, improving safety is our primary goal, even after a customer purchases their car. That’s why we’re introducing these features beginning today via a free over-the-air software update, starting with Model 3 owners and gradually expanding to all cars that were built after October 2016. This is just another way that we are helping to protect Tesla drivers and passengers, and others on the road, every day.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
