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Tesla’s new Lane Departure Avoidance feature will steer owners out of harms way even without Autopilot
Tesla has introduced two new active lane monitoring features designed to help prevent drivers from unintentionally leaving their lane of travel as part of its safety-first mission to reduce vehicle accidents. The two features, named ‘Lane Departure Avoidance’ and ‘Emergency Lane Departure Avoidance’, are derived from Autopilot, yet work while it’s not on, and are being rolled out to all Model S, Model 3, and Model X customers worldwide with vehicles built after October 2016.
The Lane Departure Avoidance feature is an extension of Lane Departure Warning and applies corrective steering to keep drivers in their intended travel lane if a departure is sensed without a turn signal. It also monitors whether a driver’s hands are detected on the wheel and sends a series of reminders and alerts if not, similar to the warnings issued to Autopilot users. Additionally, if Traffic Aware Cruise Control is in use and hands are not detected on the wheel, the car will gradually slow down 15 miles below the speed limit or car’s set speed and turn the hazard lights on. The feature is optional and works between 25 and 90 mph.
Emergency Lane Departure Avoidance is automatically enabled and is designed to return a Tesla vehicle back to its original lane if a departure and an imminent collision are detected. The automatic steering will also come into play if the car is nearing the edge of a road. This version of Lane Departure Avoidance is turned on at the beginning of each drive and can only be turned off via the Autopilot Controls menu for single drives.
Tesla’s safety data indicates that these types of features may be effective for preventing accidents when Autopilot is not in use.
A blog post on Tesla’s recent Lane Departure Autopilot security features was published, a copy of which can be found below:
More Advanced Safety for Tesla Owners
The Tesla Team May 2, 2019
While no car can prevent all accidents, we work every day to make them less likely to occur. The massive amount of real-world data gathered from our cars’ eight cameras, 12 ultrasonic sensors, and forward-facing radar, coupled with billions of miles of inputs from real drivers, helps us better understand the patterns to watch out for in the moments before a crash.
As our quarterly safety reports have shown, drivers using Autopilot register fewer accidents per mile than those driving without it. That’s because Autopilot is designed to reduce fatigue by helping drivers stay in their lane, while also ensuring that they keep their hands on the wheel. While lane-keeping and hands-on monitoring can be extremely effective at helping to reduce the likelihood of an accident when Autopilot is in use, we believe that these precautions can also be extremely effective for preventing accidents when Autopilot is not in use.
Today, we’re introducing two new safety features designed to help prevent drivers from inadvertently departing their lane, which our data shows is a common cause of accidents when Autopilot is not in use. These new features – Lane Departure Avoidance and Emergency Lane Departure Avoidance – help drivers stay engaged and in their lane in order to avoid collisions.
Lane Departure Avoidance
Lane Departure Avoidance lets a driver elect to have corrective steering applied in order to keep them in their intended lane. When the feature is in use and a driver is departing a lane without their turn signal on, the car will also check to see whether a driver’s hands are on the wheel. If a driver’s hands are not detected on the wheel, the driver will receive a series of hands-on reminders and alerts, similar to the ones that our cars provide to customers who use Autopilot. If a drivers’ hands are repeatedly not detected on the wheel when Traffic Aware Cruise Control is in use, their car will gradually slow down to 15 miles below the speed limit or below the car’s set speed, and turn its hazard lights on.
This feature can be turned on or off, and works at speeds between 25 and 90 mph. It is an extension of Lane Departure Warning, which already warns drivers through a steering wheel vibration if they begin to drift out of their lane without their turn signal engaged.
Emergency Lane Departure Avoidance
Emergency Lane Departure Avoidance is designed to steer a Tesla vehicle back into the driving lane if our system detects that it is departing its lane and there could be a collision, or if the car is close to the edge of the road. This feature will automatically be enabled at the beginning of every drive, but can be turned off for a single drive by going to the Autopilot Controls menu.
At Tesla, improving safety is our primary goal, even after a customer purchases their car. That’s why we’re introducing these features beginning today via a free over-the-air software update, starting with Model 3 owners and gradually expanding to all cars that were built after October 2016. This is just another way that we are helping to protect Tesla drivers and passengers, and others on the road, every day.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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