News
Tesla to host Investor Battery and Drivetrain Day in Q3 2019
Tesla will host an Investor Battery and Drivetrain Day in August or September this year, according to CEO Elon Musk during the 2019 Annual Shareholder Meeting. The announcement came during Musk’s answers to questions submitted and voted on prior to the meeting, specifically while responding to an inquiry about which aspects of battery production would be integrated with Maxwell Technologies.
“We think this is really quite strategic, but we’ll leave the details of this to a kind of a battery and powertrain investor day…[there are] some very important technologies there that will have a big effect on the cost and scaling of cell production, both reducing the cost and reducing capital required to scale production,” Musk replied.
Tesla confirmed last month that the company had completed the acquisition of Maxwell Technologies, Inc., a California-based company that specializes in ultracapacitors and batteries. The takeover was funded by transferring stocks worth over $235 million dollars and the move is poised to usher in new improvements in Tesla’s battery technology. Ultracapacitors are predicted to eventually be an alternative to today’s batteries, particularly as they have the potential to be safer and more reliable.
Overall, any battery-related answers during the livestreamed Shareholder Meeting were limited in details and deferred to the upcoming investor event.
“We have to scale battery production and match that to vehicle demand,” Musk commented in response to a question about Tesla’s battery needs surrounding the Model Y, Semi, Tesla Truck, and Roadster 2.0. “We don’t want to let the cat out of the bag too much, you know…it’s still in the bag,” he joked.
The Investor Battery and Powertrain Day event is expected to be similar to the Investor Autonomy Day held in April which provided in-depth information surrounding Tesla’s work on its Full Self-Driving computer and progress towards its autonomous driving goals. While physical attendance was limited, a public livestream was made available. The event lasted over three hours and was full of highly technical details about the hardware and software developed in-house for Tesla’s vehicles.
The Shareholder Meeting revealed a few other details about the company’s progress on other projects in the works as well.
Tesla’s Blade Runner-inspired pickup truck will be revealed this summer, according to Musk. The CEO also recently announced that its starting price would be under $50,000 and would be as more capable than a Ford F-150 in terms of functionality and better than a Porsche 911 in terms of sports car attributes. “It’s going to be a truck that’s more capable than other trucks,” Musk explained previously. Those goals were reiterated during the meeting without providing further details.
The location of Gigafactory Europe is also still in the works. In the Shareholder presentation, a photo of empty, dirt and grass-only fields was humorously presented as an updated view of the project. “As you can see, we’ve made great progress here,” Musk joked. The caption under the photo read “Active search for a European location”, and it was clarified that the image was not actually representative of a real location for the Gigafactory.
A decision on the final place for Gigafactory Europe will hopefully be decided this year, according to Musk, with the overall goal being to have a Gigafactory on every continent.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
