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Tesla to host Investor Battery and Drivetrain Day in Q3 2019

Tesla CEO Elon Musk leads the company's 2019 Annual Shareholder Meeting presentation. | Image: Tesla

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Tesla will host an Investor Battery and Drivetrain Day in August or September this year, according to CEO Elon Musk during the 2019 Annual Shareholder Meeting. The announcement came during Musk’s answers to questions submitted and voted on prior to the meeting, specifically while responding to an inquiry about which aspects of battery production would be integrated with Maxwell Technologies.

“We think this is really quite strategic, but we’ll leave the details of this to a kind of a battery and powertrain investor day…[there are] some very important technologies there that will have a big effect on the cost and scaling of cell production, both reducing the cost and reducing capital required to scale production,” Musk replied.

Tesla confirmed last month that the company had completed the acquisition of Maxwell Technologies, Inc., a California-based company that specializes in ultracapacitors and batteries. The takeover was funded by transferring stocks worth over $235 million dollars and the move is poised to usher in new improvements in Tesla’s battery technology. Ultracapacitors are predicted to eventually be an alternative to today’s batteries, particularly as they have the potential to be safer and more reliable.

An “updated” photo of Gigafactory Europe, presented during Tesla’s 2019 Annual Shareholder Meeting. | Image: Tesla

Overall, any battery-related answers during the livestreamed Shareholder Meeting were limited in details and deferred to the upcoming investor event.

“We have to scale battery production and match that to vehicle demand,” Musk commented in response to a question about Tesla’s battery needs surrounding the Model Y, Semi, Tesla Truck, and Roadster 2.0. “We don’t want to let the cat out of the bag too much, you know…it’s still in the bag,” he joked.

The Investor Battery and Powertrain Day event is expected to be similar to the Investor Autonomy Day held in April which provided in-depth information surrounding Tesla’s work on its Full Self-Driving computer and progress towards its autonomous driving goals. While physical attendance was limited, a public livestream was made available. The event lasted over three hours and was full of highly technical details about the hardware and software developed in-house for Tesla’s vehicles.

The Shareholder Meeting revealed a few other details about the company’s progress on other projects in the works as well.

Tesla’s Blade Runner-inspired pickup truck will be revealed this summer, according to Musk. The CEO also recently announced that its starting price would be under $50,000 and would be as more capable than a Ford F-150 in terms of functionality and better than a Porsche 911 in terms of sports car attributes. “It’s going to be a truck that’s more capable than other trucks,” Musk explained previously. Those goals were reiterated during the meeting without providing further details.

The location of Gigafactory Europe is also still in the works. In the Shareholder presentation, a photo of empty, dirt and grass-only fields was humorously presented as an updated view of the project. “As you can see, we’ve made great progress here,” Musk joked. The caption under the photo read “Active search for a European location”, and it was clarified that the image was not actually representative of a real location for the Gigafactory.

A decision on the final place for Gigafactory Europe will hopefully be decided this year, according to Musk, with the overall goal being to have a Gigafactory on every continent.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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