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Panasonic finds itself in need of some Tesla-style boldness as it enters its next era
Tesla’s oldest battery partner, Panasonic, is finding itself at a crossroads once more. With Chief Executive Kazuhiro Tsuga poised to step down next June, the massive Japanese conglomerate is feeling some pressure to optimize and streamline itself. To accomplish this, Panasonic may need to channel one of its key battery partners, Tesla, and its CEO, Elon Musk, to make the bold decisions needed to thrive in a new era.
When Tsuga took Panasonic’s reins eight years ago, he stated that his first priority would be to return the massive conglomerate into a profitable “normal company.” He did not disappoint. Tsuga stemmed a record loss by pulling the company out of the plasma television market and repositioning the firm as an automotive-and-housing conglomerate. The veteran Japanese executive also did something unexpected: he initiated a $5 billion battery manufacturing tie-up with Tesla in 2014.
Tsuga’s strategy of partnering with Tesla, then an unproven electric car maker, and a CEO known for a Tony Stark-like persona, was considered a courageous move on the Japanese conglomerate’s part. The partnership of the experienced Japanese veteran and assertive US startup bore fruit, with Gigafactory Nevada becoming the world’s largest battery facility. Its operations with Tesla are even closing in on its first annual profit. But the journey to this point was not easy.
As noted in a Financial Times report, Panasonic and Tesla clashed over the years, and these tensions reportedly manifested themselves when the Japanese firm decided to not invest in Gigafactory Shanghai. This resulted in Tesla partnering with other suppliers like LG Chem and Contemporary Amperex Technology Co., Limited (CATL). Tesla has also announced plans to start producing its own 4680 tabless cells for its vehicles and energy storage products.
As the outgoing Panasonic CEO prepares to step down in June, his promise of running a “normal company” is leaving a bitter aftertaste to the company he will leave behind. Over the years, rivals such as Sony and Hitachi have gone on massive divestment initiatives to streamline their businesses. And while Panasonic has followed a similar path, executives continue to struggle to define what kind of company it is. Newly-appointed chief executive Yuki Kusumi, who is poised to succeed Tsuga, referenced this when he stated that Panasonic could achieve growth if it could optimize businesses that excelled in its portfolio, which currently stretches across a whopping 520 subsidiaries.
The outgoing Panasonic CEO, as a final departing measure, is hoping to change the company into a holding company structure, which is similar to a move that rival Sony will make around April. According to Panasonic, the shift, which is expected to be completed in 2022, could help accelerate decision-making across the conglomerate by running its units independently. Yet even this strategy poses challenges for Panasonic since unlike Sony, which has found its “core” in the games, films, animation, and the music segment, Panasonic’s “core” still seems unclear. This difference is evident when one looks at the two Japanese firms’ performance in the market. Sony has increased 78% since February while Panasonic has dropped 30%.
But things may be looking up for Panasonic. When he announced Panasonic’s shift to a holding company, Tsuga resurrected car batteries as a “core” by branding it as an “energy business.” Thanks in part to this, as well as the ongoing expansion of profitable projects like Gigafactory Nevada, Panasonic’s next CEO, Yuki Kusumi, would be taking control of a company that is in a much better financial position as the one handed over to his predecessor. As highlighted by the Financial Times, if Kusumi would like to usher in a revival or a breakthrough of sorts for Panasonic in the coming years, he would have to channel less of his predecessor’s “normal company” strategy and more of the boldness characteristic of partners like Tesla.
Markets like the battery industry are only just heating up, after all. While Tesla has stated that it intends to keep and grow its partnership with suppliers like Panasonic despite its own battery production plans, competitors like LG Chem and CATL are not sitting out the next few years. LG has even posted a bold challenge of sorts to the Japanese conglomerate recently, with the South Korean firm stating that it has every intention to become Tesla’s main battery supplier in the near future, effectively taking Panasonic’s place. With some Elon Musk-style boldness, however, perhaps Panasonic could still keep its lead in the battery sector, and perhaps even increase its reach in the growing EV segment.
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Tesla claims nearly 20% market share as Norway sets new car sales record
Tesla captured roughly one in five new cars in Norway, highlighting its dominance in the world’s most EV-friendly market.
Norway shattered its all-time new car sales record in 2025, and Tesla emerged as the clear winner. A year-end rush ahead of higher EV taxes pushed registrations to nearly 180,000 vehicles, with electric cars accounting for 96% of sales.
Tesla captured roughly one in five new cars in Norway, highlighting its dominance in the world’s most EV-friendly market.
Norway’s EV rush
As noted in a CarUp report, Norway’s electric vehicle sales in 2025 surged, thanks in part to buyers rushing ahead of a post–new year VAT increase of roughly 50,000 kronor on many new electric cars. This ended up pulling demand forward and setting a national record with almost 180,000 registrations in 2025.
The result was unprecedented. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Tesla domination
Tesla led all brands in Norway with 34,285 registrations, which is equal to a 19.1% market share. These results place Tesla well ahead of Volkswagen and Volvo, which held a 13.3% and 7.8% market share in 2025, respectively.
On the model chart, Tesla’s strength was even clearer. The Tesla Model Y topped all vehicles with 27,621 registrations, accounting for 15.4% of the entire market. The Tesla Model 3 also ranked among the top five, accounting for 3.7% of Norway’s entire auto sales in 2025.
Other strong performers included Volkswagen’s ID.4 and ID.7, Toyota’s bZ4X, which commanded 4.9%, 3.9%, and 4.1% of Norway’s total sales in 2025, respectively.
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Tesla China sees 2nd-best month ever by selling 97,171 vehicles wholesale in December
The results mark Tesla China’s second-highest monthly result on record, trailing only November 2022’s 100,291 units.
Tesla posted a sharp year-end rebound in China last month, with December’s wholesale figures climbing to their second-highest level to date.
The surge capped a late-year recovery for the electric vehicle maker, even as full-year wholesale figures still finished lower year over year. Still, the data highlights how Tesla China’s offerings still resonate with customers in the world’s most competitive electric vehicle market.
Tesla China’s December surge
Tesla China sold 97,171 vehicles wholesale in December, as per data from the China Passenger Car Association (CPCA). The results mark Tesla China’s second-highest monthly result on record, trailing only November 2022’s 100,291 units, based on data compiled by CNEVPost. The details of Tesla China’s December results, such as its domestic sales and exports, are yet to be released.
December’s wholesale results represent a 3.63% increase from the same month last year and a 12.08% jump from November’s 86,700 units. It also marked the second consecutive month of year-over-year growth, signaling renewed momentum in China.
Tesla’s late-year momentum is believed to be partly driven by Tesla pulling deliveries forward to allow buyers to take advantage of more favorable purchase tax policies before the calendar year ended. That strategy helped boost monthly performance even as competition in China’s EV market remained intense.
Tesla China’s FY 2025 volumes
Despite the strong December finish, Tesla China’s wholesale sales declined on an annual basis. The electric vehicle maker’s total wholesale figures for 2025 reached 851,732 units, down 7.08% year over year. This could have been due to a variety of factors, from intense competition in the domestic Chinese market to Giga Shanghai’s changeover to the new Model Y in the early part of the year.
Tesla Gigafactory Shanghai continues to play a central role in its global operations, producing the Model 3 sedan and Model Y crossover for both Chinese customers and export markets. The efficiency of Gigafactory Shanghai has allowed it to become Tesla’s largest factory by volume, as well as the company’s primary vehicle export hub.
Tesla Cybertruck is significantly different from traditional pickups on the market in a lot of ways. However, one feature that was recently modified with its interior was a highly requested characteristic that is present in other trucks, but was void from Cybertruck.
Tesla went with a five-seat configuration with Cybertruck: two in the front and three in the back. The spacious interior is matched with plenty of storage, especially up front, as a pass-through, center console, and other storage options, but some Tesla fans wanted something different: bench seating.
Bench seating is popular in many full-size pickups and allows three passengers to sit up front. The middle seat is usually accompanied by a fold-down storage unit with cupholders.
Tesla decided to opt for no bench seating up front, despite the fact that it equipped bench seating in the unveiling in 2019. Interior photos from the unveiling event from nearly six-and-a-half years ago show Tesla had originally planned to have a six-seat configuration.
This was adjusted after the company refined the design:
(Tesla Cybertruck interior configuration in 2019)
Despite Tesla abandoning this design, it does not mean owners were willing to accept it. One owner decided to modify their Tesla Cybertruck interior to equip that third seat between the driver’s and passenger’s thrones.
The fit is snug, and while it looks great, it is important to remember that this does not abide byregulations, as it would require an airbag to be technically legal. Please do not do this at home with your own Cybertruck:
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- Credit: @blueskykites
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- Credit: @blueskykites
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- Credit: @blueskykites
The Cybertruck is a popular vehicle in terms of publicity, but its sales have been underwhelming since first delivered to customers back in 2023. It’s hard to believe it’s been out for two-and-a-half years, but despite this, Tesla has not been able to come through on its extensive order sheet.
This is mostly due to price, as Cybertruck was simply not as affordable as Tesla originally planned. Its three configurations were initially priced at $39,990, $49,990, and $69,990. At release, Cybertruck was priced above $100,000.
This priced out many of those who had placed orders, which is the main reason Cybertruck has not lived up to its expectations in terms of sales. The adjustments to the specific features, like the removal of the bench seat, likely did not impact sales as much as pricing did.
This modification shows some creativity by Tesla owners, but also shows that the Cybertruck could always be the subject of a potential refresh to include some of these features. Tesla routinely adjusts its vehicle designs every few years, so maybe the Cybertruck could get something like this if it chooses to refresh its all-electric pickup.
Tesla claims nearly 20% market share as Norway sets new car sales record
Tesla China sees 2nd-best month ever by selling 97,171 vehicles wholesale in December
