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Panasonic finds itself in need of some Tesla-style boldness as it enters its next era
Tesla’s oldest battery partner, Panasonic, is finding itself at a crossroads once more. With Chief Executive Kazuhiro Tsuga poised to step down next June, the massive Japanese conglomerate is feeling some pressure to optimize and streamline itself. To accomplish this, Panasonic may need to channel one of its key battery partners, Tesla, and its CEO, Elon Musk, to make the bold decisions needed to thrive in a new era.
When Tsuga took Panasonic’s reins eight years ago, he stated that his first priority would be to return the massive conglomerate into a profitable “normal company.” He did not disappoint. Tsuga stemmed a record loss by pulling the company out of the plasma television market and repositioning the firm as an automotive-and-housing conglomerate. The veteran Japanese executive also did something unexpected: he initiated a $5 billion battery manufacturing tie-up with Tesla in 2014.
Tsuga’s strategy of partnering with Tesla, then an unproven electric car maker, and a CEO known for a Tony Stark-like persona, was considered a courageous move on the Japanese conglomerate’s part. The partnership of the experienced Japanese veteran and assertive US startup bore fruit, with Gigafactory Nevada becoming the world’s largest battery facility. Its operations with Tesla are even closing in on its first annual profit. But the journey to this point was not easy.
As noted in a Financial Times report, Panasonic and Tesla clashed over the years, and these tensions reportedly manifested themselves when the Japanese firm decided to not invest in Gigafactory Shanghai. This resulted in Tesla partnering with other suppliers like LG Chem and Contemporary Amperex Technology Co., Limited (CATL). Tesla has also announced plans to start producing its own 4680 tabless cells for its vehicles and energy storage products.
As the outgoing Panasonic CEO prepares to step down in June, his promise of running a “normal company” is leaving a bitter aftertaste to the company he will leave behind. Over the years, rivals such as Sony and Hitachi have gone on massive divestment initiatives to streamline their businesses. And while Panasonic has followed a similar path, executives continue to struggle to define what kind of company it is. Newly-appointed chief executive Yuki Kusumi, who is poised to succeed Tsuga, referenced this when he stated that Panasonic could achieve growth if it could optimize businesses that excelled in its portfolio, which currently stretches across a whopping 520 subsidiaries.
The outgoing Panasonic CEO, as a final departing measure, is hoping to change the company into a holding company structure, which is similar to a move that rival Sony will make around April. According to Panasonic, the shift, which is expected to be completed in 2022, could help accelerate decision-making across the conglomerate by running its units independently. Yet even this strategy poses challenges for Panasonic since unlike Sony, which has found its “core” in the games, films, animation, and the music segment, Panasonic’s “core” still seems unclear. This difference is evident when one looks at the two Japanese firms’ performance in the market. Sony has increased 78% since February while Panasonic has dropped 30%.
But things may be looking up for Panasonic. When he announced Panasonic’s shift to a holding company, Tsuga resurrected car batteries as a “core” by branding it as an “energy business.” Thanks in part to this, as well as the ongoing expansion of profitable projects like Gigafactory Nevada, Panasonic’s next CEO, Yuki Kusumi, would be taking control of a company that is in a much better financial position as the one handed over to his predecessor. As highlighted by the Financial Times, if Kusumi would like to usher in a revival or a breakthrough of sorts for Panasonic in the coming years, he would have to channel less of his predecessor’s “normal company” strategy and more of the boldness characteristic of partners like Tesla.
Markets like the battery industry are only just heating up, after all. While Tesla has stated that it intends to keep and grow its partnership with suppliers like Panasonic despite its own battery production plans, competitors like LG Chem and CATL are not sitting out the next few years. LG has even posted a bold challenge of sorts to the Japanese conglomerate recently, with the South Korean firm stating that it has every intention to become Tesla’s main battery supplier in the near future, effectively taking Panasonic’s place. With some Elon Musk-style boldness, however, perhaps Panasonic could still keep its lead in the battery sector, and perhaps even increase its reach in the growing EV segment.
News
Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share.
Tesla reclaimed the top spot in Norway’s auto market in February as electric vehicles captured more than 98% of all new car registrations.
The rebound follows a sharp January slump triggered by VAT rule changes, which prompted numerous car buyers to advance their purchases into late 2025.
As per data from the Norwegian Road Traffic Information Council (OFV), 7,127 new electric vehicles were registered in February, representing a 98.01% market share. Fossil-fuel vehicles and hybrids accounted for just 2% of total new registrations.
Total new car registrations reached 7,272 units in February, hinting at a rapid recovery after January sales fell nearly 75% year-over-year following VAT adjustments.
OFV Director Geir Inge Stokke noted that similar patterns were observed after previous VAT changes in 2022, with demand temporarily weakening before normalizing, as noted in an Allt Om Elbil report.
“We are now seeing signs that the market is returning to a more normal level of activity, which we also experienced after the VAT change in 2022. At that time, changes in demand led to a weak start to 2023. We have seen the same pattern this year,” he said.
Amidst this trend, the Tesla Model Y made a strong comeback in the domestic market. After an unusually weak January that saw the Tesla Model Y drop to seventh place, the model returned to the top of Norway’s sales chart in February.
The Model Y recorded 1,073 registrations, giving it a 14.8% market share for the month. Tesla also became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share. Toyota followed with 941 registrations, while Volkswagen, Volvo, and Skoda rounded out the top five brands.
The February data suggests that Tesla’s January dip was tied more to timing effects around VAT adjustments than to structural demand shifts. It would then be interesting to see how the rest of the year unfolds for Tesla, particularly as the company pushes for the release of its Full Self-Driving (Supervised) system to Europe this year.
News
Tesla arson suspect pleads guilty, faces up to 70 years in prison
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
A Las Vegas man has pleaded guilty to federal arson charges tied to a March 2025 attack on a Tesla Collision Center in Nevada.
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
According to court documents, on March 18, 2025, Paul Hyon Kim spray-painted the word “RESIST” on the front entrance of the Tesla Collision Center before damaging the facility and multiple vehicles.
Federal prosecutors stated that Kim used a PA-15 multi-caliber firearm equipped with a .300 BLACKOUT upper receiver and a 7.62mm silencer to shoot out surveillance cameras. He then fired multiple rounds into Tesla vehicles on the property.
Authorities stated that Kim later threw three Molotov cocktails into three separate Tesla vehicles. Two of the devices exploded and ignited the vehicles, while a third did not detonate. In total, five Tesla vehicles were damaged in the incident.
Kim pleaded guilty to two counts of arson of property used in interstate commerce, one count of attempted arson of property used in interstate commerce, and one count of unlawful possession of an unregistered firearm classified as a destructive device.
The mandatory minimum sentence for the charges is five years in federal prison, though the total maximum statutory penalty is 70 years, as per a release from the United States Attorney’s Office of the District of Nevada.
Sentencing is scheduled for May 27, 2026, before U.S. District Judge Jennifer A. Dorsey. A federal judge will determine the final sentence after considering the U.S. Sentencing Guidelines and other statutory factors.
The case was investigated by the FBI, the Bureau of Alcohol, Tobacco, Firearms and Explosives, and the Las Vegas Metropolitan Police Department, with assistance from the Clark County Fire Department.
Elon Musk
SpaceX pursues 5G-level connectivity with Starlink Mobile V2 expansion
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system.
SpaceX has previewed a major upgrade to Starlink Mobile, outlining next-generation satellites that aim to deliver significantly higher capacity and full 5G-level connectivity directly to mobile phones.
The update comes as Starlink rebrands its Direct-to-Cell service to Starlink Mobile, positioning the platform as a scalable satellite-to-mobile solution that’s integrated with global telecom partners.
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system. The company also noted that the new V2 satellites are designed to provide significantly higher throughput capability compared to its current iteration.
“The next generation of Starlink Mobile satellites – V2 – will deliver full cellular coverage to places never thought possible via the highest performing satellite-to-mobile network ever built.
“Driven by custom SpaceX-designed silicon and phased array antennas, the satellites will support thousands of spatial beams and higher bandwidth capability, enabling around 20x the throughput capability as compared to a first-generation satellite,” SpaceX wrote in its official Starlink Mobile page.
Thanks to the higher bandwidth of Starlink Mobile, users should be able to stream, browse the internet, use high-speed apps, and enjoy voice services comparable to terrestrial cellular networks.
In most environments, Starlink says the upgraded system will enable full 5G cellular connectivity with a user experience similar to existing ground-based networks.
The satellites function as “cell towers in space,” using advanced phased-array antennas and laser interlinks to integrate with terrestrial infrastructure in a roaming-like architecture.
“Starlink Mobile works with existing LTE phones wherever you can see the sky. The satellites have an antenna that acts like a cellphone tower in space, the most advanced phased array antennas in the world that connect seamlessly over lasers to any point in the globe, allowing network integration similar to a standard roaming partner,” SpaceX wrote.
Starlink Mobile currently operates with approximately 650 satellites in low-Earth orbit and is active across more than 32 countries, representing over 1.7 billion people through partnerships with mobile network operators. Starlink Mobile’s current partnerships span North America, Europe, Asia, Africa, and Oceania, allowing reciprocal access across participating nations.
Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla arson suspect pleads guilty, faces up to 70 years in prison
