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Panasonic finds itself in need of some Tesla-style boldness as it enters its next era
Tesla’s oldest battery partner, Panasonic, is finding itself at a crossroads once more. With Chief Executive Kazuhiro Tsuga poised to step down next June, the massive Japanese conglomerate is feeling some pressure to optimize and streamline itself. To accomplish this, Panasonic may need to channel one of its key battery partners, Tesla, and its CEO, Elon Musk, to make the bold decisions needed to thrive in a new era.
When Tsuga took Panasonic’s reins eight years ago, he stated that his first priority would be to return the massive conglomerate into a profitable “normal company.” He did not disappoint. Tsuga stemmed a record loss by pulling the company out of the plasma television market and repositioning the firm as an automotive-and-housing conglomerate. The veteran Japanese executive also did something unexpected: he initiated a $5 billion battery manufacturing tie-up with Tesla in 2014.
Tsuga’s strategy of partnering with Tesla, then an unproven electric car maker, and a CEO known for a Tony Stark-like persona, was considered a courageous move on the Japanese conglomerate’s part. The partnership of the experienced Japanese veteran and assertive US startup bore fruit, with Gigafactory Nevada becoming the world’s largest battery facility. Its operations with Tesla are even closing in on its first annual profit. But the journey to this point was not easy.
As noted in a Financial Times report, Panasonic and Tesla clashed over the years, and these tensions reportedly manifested themselves when the Japanese firm decided to not invest in Gigafactory Shanghai. This resulted in Tesla partnering with other suppliers like LG Chem and Contemporary Amperex Technology Co., Limited (CATL). Tesla has also announced plans to start producing its own 4680 tabless cells for its vehicles and energy storage products.
As the outgoing Panasonic CEO prepares to step down in June, his promise of running a “normal company” is leaving a bitter aftertaste to the company he will leave behind. Over the years, rivals such as Sony and Hitachi have gone on massive divestment initiatives to streamline their businesses. And while Panasonic has followed a similar path, executives continue to struggle to define what kind of company it is. Newly-appointed chief executive Yuki Kusumi, who is poised to succeed Tsuga, referenced this when he stated that Panasonic could achieve growth if it could optimize businesses that excelled in its portfolio, which currently stretches across a whopping 520 subsidiaries.
The outgoing Panasonic CEO, as a final departing measure, is hoping to change the company into a holding company structure, which is similar to a move that rival Sony will make around April. According to Panasonic, the shift, which is expected to be completed in 2022, could help accelerate decision-making across the conglomerate by running its units independently. Yet even this strategy poses challenges for Panasonic since unlike Sony, which has found its “core” in the games, films, animation, and the music segment, Panasonic’s “core” still seems unclear. This difference is evident when one looks at the two Japanese firms’ performance in the market. Sony has increased 78% since February while Panasonic has dropped 30%.
But things may be looking up for Panasonic. When he announced Panasonic’s shift to a holding company, Tsuga resurrected car batteries as a “core” by branding it as an “energy business.” Thanks in part to this, as well as the ongoing expansion of profitable projects like Gigafactory Nevada, Panasonic’s next CEO, Yuki Kusumi, would be taking control of a company that is in a much better financial position as the one handed over to his predecessor. As highlighted by the Financial Times, if Kusumi would like to usher in a revival or a breakthrough of sorts for Panasonic in the coming years, he would have to channel less of his predecessor’s “normal company” strategy and more of the boldness characteristic of partners like Tesla.
Markets like the battery industry are only just heating up, after all. While Tesla has stated that it intends to keep and grow its partnership with suppliers like Panasonic despite its own battery production plans, competitors like LG Chem and CATL are not sitting out the next few years. LG has even posted a bold challenge of sorts to the Japanese conglomerate recently, with the South Korean firm stating that it has every intention to become Tesla’s main battery supplier in the near future, effectively taking Panasonic’s place. With some Elon Musk-style boldness, however, perhaps Panasonic could still keep its lead in the battery sector, and perhaps even increase its reach in the growing EV segment.
Lifestyle
Tesla’s newest feature lets you floor it out of a Supercharger while plugged in
Tesla’s new Emergency Drive Away feature lets owners flee a Supercharger while still plugged in.
Tesla has given drivers a way to escape while a vehicle is plugged-in at a Supercharger, in the event of an emergency. The company’s charging team announced a new feature on X called Emergency Drive Away, which lets a driver shift into Drive and pull away while the charging cable is still connected to the car.
Until now, a Tesla would not leave Park with a charge cable plugged in. Drivers had to release the latch from the touchscreen, the Tesla app, or the button on the charge handle, then wait for the port to let go. Emergency Drive Away removes that lockout, but Tesla is clear that it comes at a cost. “Use of this feature will damage your vehicle and the Supercharger,” the company wrote, adding that the function is meant for emergencies only and that deliberate misuse will lead to “additional penalties.” Tesla did not say what those penalties are.
Emergency Drive Away lets you shift into Drive while still plugged into a Supercharger pic.twitter.com/40GSzyP4lG
— Tesla Charging (@TeslaCharging) October 1, 2026
The in-car prompt is just as direct, with the warning reading: “Driving with the cable connected will cause damage to your vehicle and the Supercharger. Short camera recordings will be shared with Tesla.” That footage gives Tesla a way to separate a real emergency from someone who simply did not want to wait for the latch.
The feature requires software update 2026.38.3, and Tesla said in replies to owners that it works at every Supercharger in the United States without new stall hardware. Model S and Model X vehicles built before 2021 are not supported, and the company says the feature applies to U.S. Superchargers “for now,” leaving Canada and other markets out at launch.
Tesla Supercharger argument leads to tragic shooting incident
Tesla did not tie the announcement to any specific event, but it arrives two months after a gunman opened fire at an In-N-Out in Twin Falls, Idaho, on August 1, targeting three people in two Teslas at the neighboring Supercharger. One of them, a 66 year old man from Salt Lake City, was killed. Superchargers have been the scene of violence before, including a fatal shooting at a station near Denver in 2023.
In the weeks after Twin Falls, owners pushed Tesla for a native way to escape a stall, and many pointed back to EVject, the aftermarket breakaway connector Tesla sued in 2024 over claims it lacked overtemperature protection. The two companies later reached an agreement that led EVject to recall its earlier connectors in favor of a version with thermal sensors.
Our mission has always been about providing peace of mind and eliminating sitting duck scenarios.
We patented the built-in breakaway charger tip on Feb 15, 2023. Awarded Jan 30, 2024. Then shared the designs with @TeslaCharging
Thank you @Tesla for rolling out a solution. This… https://t.co/djOzswLw9N
— EVject (@EVject) October 2, 2026
Tesla announced on Monday that the Roadster event scheduled for today would be postponed due to the need for it to be held outside.
Less than 24 hours later, CEO Elon Musk broadened that by stating it was due to high winds, immediately sending everyone into a frenzy over the Roadster’s potential ability to fly.
And realistically, it could definitely have to do with it flying, hovering, or hopping; whatever Tesla has in mind for this demonstration could not be impacted by wind. However, it might have nothing to do with the vehicle flying whatsoever, and instead could be a simple precaution, as the Roadster is a very unique vehicle with some already official specs that are just mind-blowing.
Tesla will very, very likely be showcasing both the acceleration rate and potentially even a top speed demo at the event in Waco. Both of these demonstrations, performed with a vehicle that has such incredibly fast metrics, could easily be impacted by wind as well.
Tesla Roadster event requires restricted airspace, and the FAA obliges
Top Speed Demo
At high speeds, aerodynamic forces are already overwhelmingly present. A crosswind or sudden gust adds a layer of sideways force that the tires must counter with slip angle. On a short demo course, that force can shove the car off the intended line, especially in a light car with a low frontal area and little mass to resist the push.
Electric cars, due to their battery packs, have an advantage of an extremely low center of gravity, giving them extra stability. However, the speeds at which the Roadster could travel at the demo could spell some issues if crosswinds are present.
Gusts are worse than a steady wind because the load changes faster than a driver can smoothly correct. That shows up as weaving or a late correction. Headwinds and tailwinds can also spell disaster. Headwinds cut a measured top speed but raise the power needed to get there or maintain it. Meanwhile, a tailwind can inflate the top speed, and downforce issues could become more noticeable.
Wind also loads the body unevenly. A low car can feel light on the upwind side or see a sudden change in downforce if the gust hits a wing or diffuser at an angle. Tire temperature and pressure might stay near a normal level, but lateral grip can be lost as the vehicle is spent fighting the wind.
Acceleration Demo
Launch and 0-60 MPH runs are shorter, so the car spends less time exposed to forces that could cause things to go awry. However, the first second is very sensitive, as a crosswind at launch could yaw the car before speed builds and prior to aerodynamic impact being too great. The driver will be required to correct traction control or manage how much the wheels are spinning, which will likely be corrected automatically by some sort of traction control system within the Roadster (we are fairly certain Tesla will implement something brilliant with it).
These things could cause an unstable run.
A headwind would increase drag as speed rises, while a tailwind would do the opposite. Meanwhile, surface effects, like wind-driven dust, light debris, or even rain, could reduce grip at the exact moment the tires are asked for peak longitudinal force. Standing water plus a crosswind is a common reason an acceleration attempt might be scrapped.
Flying or Not
No matter what Tesla has in store for the Roadster, waiting for ideal conditions is a great idea. People who follow and support the company, along with the engineers involved in the Roadster program, have been waiting nine years since the last unveiling for this moment. Everything should be ideal.
Some speculate that it’s just not ready, and that’s ridiculous. Why would Tesla even schedule the event — albeit prematurely — after nine years if it was not ready? Why would they jump the gun now?
We were all excited for today, but it truly is the most ideal thing in the world to wait two more weeks so everything, including the weather, can be perfect. The delay is simply worth it. But Tesla, seriously, make this the last one.
Elon Musk
SpaceX nails “Lucky 13” astronaut launch, leaning into Tesla tradition and superstition
SpaceX launched Crew-13 astronauts to the ISS Thursday, setting up a record fast Dragon docking.
SpaceX launched NASA’s Crew-13 mission to the International Space Station on Thursday morning, getting four astronauts to orbit despite a forecast of thunderstorms and gusty winds that had threatened to push the flight to Friday.
Falcon 9 lifted off from Space Launch Complex 40 at Cape Canaveral Space Force Station at 11:10 a.m. ET carrying Dragon Grace, NASA confirmed. On board are NASA commander Jessica Watkins, NASA pilot Luke Delaney, Canadian Space Agency astronaut Joshua Kutryk and Roscosmos cosmonaut Sergey Teteryatnikov. The first stage booster, B1101, landed at Landing Zone 40 beside the pad on its third flight after previously supporting Crew-12 and a Starlink mission.
Liftoff of Crew-13! pic.twitter.com/vteT0DXMTh
— SpaceX (@SpaceX) October 1, 2026
It was the first spaceflight for Delaney, Kutryk and Teteryatnikov. Watkins, who flew on Crew-4 in 2022, became the first NASA astronaut to launch aboard a Crew Dragon twice.
Before launch, the crew rode to the pad in Teslas, a tradition on NASA’s SpaceX crew flights since 2020. This time the cars carried specialty plates reading “Lucky 13.” Watkins said the mission patch leans into the number on purpose, as a nod to Apollo 13 and the resilience of that crew.
Grace is now on a short trip to the station. Docking at the forward port of the Harmony module is scheduled for about 7 p.m. ET, roughly 7 hours and 50 minutes after liftoff, which Space.com notes would be the fastest Crew Dragon transit to the ISS yet. Most Dragon flights take around 15 to 24 hours to catch the station. Hatch opening is planned for 8:25 p.m. ET.
The launch came more than two weeks later than originally planned. An oxidizer leak was found in Grace’s propulsion system in August, and NASA and SpaceX added time for tests. That pushed back the return of Crew-12, which has been aboard the station since February and is now set to splash down off Southern California next week. Crew-13 is expected to stay about six months.
SpaceX rescue mission for stranded ISS astronauts nears end — Here’s when they’ll return home
SpaceX already holds NASA orders for crew rotations through Crew-17, while Boeing is preparing an uncrewed Starliner flight to the station as early as December.
Crew-13 was only the first of three SpaceX launches planned for Thursday, as Teslarati previewed on Wednesday. A Falcon 9 launched its Transporter-18 mission from California today, where Google will be launching its first orbital artificial intelligence (AI) test satellite. Meanwhile, Falcon Heavy is set to launch the classified NROL-97 mission for the National Reconnaissance Office from Launch Complex 39A at 11:53 p.m. ET. Its two side boosters will return to Landing Zones 1 and 2, which means Central Florida could hear up to three sonic booms in a single day. The busy stretch follows Starship’s Flight 14 on Monday, which reached orbit for the first time.
Tesla’s newest feature lets you floor it out of a Supercharger while plugged in
Why Tesla Roadster unveiling delay might have nothing to do with it flying
