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Tesla beats Ferrari, Mercedes and BMW in brand experience for 2nd year in a row

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Tesla has once again made the list of Top 30 Global Experience Brands, beating out Ferrari, Mercedes Benz and BMW for the second year in a row to take the title for best automotive brand experience. The list was compiled by New York-based Group XP, a leading experience consultancy.

Companies with unparalleled brand presence like Disney, Coca-Cola, McDonald’s, Apple, and Tesla, among 25 other recognizable companies, were scored based on four unique dimensions: Create, Deliver, Engage and Strive. “Our lives are defined by experiences and today people are as demanding of an experience as they are of a purchase. The businesses that have responded to this shift in expectation are flourishing more than ever” says Group XP.

Tesla took the 26th spot in the overall list, down from last year’s 20th ranking, but leads in automotive company with top-notch brand experience.

Group XP’s Top 30 Global Experience Brands report [download]

 

Pampers once again lands in the top spot, followed by Facebook, PayPal, Disney, and FedEx for companies that deliver an outstanding experience to its customers while exerting profound differentiation on the marketplace. The use of artificial intelligence by these companies, trading human connection with AI, is also highlighted in the report.

Tesla leads the charge in the automotive sector as a brand that has created a unique and innovative set of intellectual property that’s difficult to replicate. Though Volvo, Volkswagen, Maserati, and other automakers including Mercedes Benz and BMW – also ranked in Group XP’s report for automaker with top brand experience – have made pledges to electrify their lineup, Tesla has a competitive advantage over these brands with its global network of fast charging Superchargers and efficient sales and distribution model.

“Tesla has also re-imagined the sales experience far beyond the ‘let me just speak to my manager about this’ artifice and intensity of battling through endless forms and paperwork. The modernity of the experience is more aligned with the friction-free experiences we now expect when buying online.” says Group XP of Tesla’s e-commerce-based direct-to-consumer sales model.

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In addition, Tesla continues to improve its service experience by increasing its fleet of Tesla mobile service vans, making it easier for customers to service their vehicles while providing an enjoyable experience. “Tesla has equally re-imagined the Servicing experience—they realize people don’t enjoy driving to a garage so 80% of service needs can be resolved by their technicians coming to the customer via mobile vans. Most times this home or road-side visit isn’t even needed, however, as the brains of the car can remotely diagnose 90% of the issues— ‘Smart Alerts’ warn of potential problems and suggest simple fixes while the car receives regular ‘over the air’ updates putting the brand into the realm of an IOT (Internet of things) product.”

Tesla’s high profile CEO Elon Musk has created a brand that reaches far beyond the electric car consumer and one that represents a vision of the future that’s attainable now.

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My Tesla did this on FSD (Supervised) v14.1 and the internet went crazy

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My Tesla did something on Full Self-Driving (Supervised) v14.1, and it garnered quite the response from the internet.

I received access to Tesla’s FSD v14.1 on Tuesday night, and by Wednesday, I was already using it and seeing all the progress the company had made from v13.2.9.

Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive

However, there was one thing that it did during the drive that I shared on our social media accounts, and it really got a lot of interesting reactions from people from all corners of the world.

I’ll give some background about the situation: I was driving on Main Street in Dallastown, PA, and the route was about to take me left onto Pleasant Avenue. It is a tight and usually very congested intersection; Main Street is a popular route for many construction vehicles and even some tractor-trailers.

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It is a pretty tight intersection for full-size trucks and larger passenger vehicles. It is not super tight for my Model Y, but it gets to feel congested at times, including with what happened yesterday.

The light when I approached the intersection was a green yield; there was also a solid green arrow at the beginning of my light cycle, but I had arrived after that had already turned into the green yield. Oncoming traffic had a green light.

My Model Y got out into the middle of the intersection, and the light turned yellow, then red. Most people, including myself, would have probably made the left turn after the light turned red since the car was already out in the intersection.

The Tesla, using FSD v14.1, did not. Instead, it chose to back up to the “Stop Here on Red” line, which is further back due to the tight turn the perpendicular traffic has:

As I mentioned, I would have probably taken the left turn. However, I believe the Tesla did not see the traffic that sat to the left, and because of this, it weighed the turn as a higher probability of an accident than if it were to just back up to the line.

If you look at these two screenshots from when the light was yellow and red, Tesla’s driver visualization does not have any idea what traffic is to the left on Pleasant Avenue:

I believe that, since FSD could not tell what traffic was down to the left, it chose to reverse.

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People had some polarizing opinions on it:

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As far as the legality of the move, it does not seem to be against Pennsylvania law to go through or choose to back up. I have seen many cars do both things over the course of my life of driving in this state, and neither has ever gotten anyone a ticket.

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I think FSD just did what it felt was the safer option here.

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NHTSA probes 2.9 million Tesla vehicles over reports of FSD traffic violations

The agency said FSD may have “induced vehicle behavior that violated traffic safety laws.”

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Credit: Whole Mars Catalog/YouTube

The U.S. National Highway Traffic Safety Administration (NHTSA) has opened an investigation into nearly 2.9 million Tesla vehicles over potential traffic-safety violations linked to the use of the company’s Full Self-Driving (FSD) system.

The agency said FSD may have “induced vehicle behavior that violated traffic safety laws,” citing reports of Teslas running red lights or traveling in the wrong direction during lane changes.

As per the NHTSA, it has six reports in which a Tesla with FSD engaged “approached an intersection with a red traffic signal, continued to travel into the intersection against the red light and was subsequently involved in a crash with other motor vehicles in the intersection.” Four of these crashes reportedly resulted in one or more major injuries. 

The agency also listed 18 complaints and one media report which alleged that a Tesla operating with FSD engaged “failed to remain stopped for the duration of a red traffic signal, failed to stop fully, or failed to accurately detect and display the correct traffic signal state in the vehicle interface.”

Some complainants also alleged that FSD “did not provide warnings of the system’s intended behavior as the vehicle was approaching a red traffic signal,” as noted in a Reuters report.

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Tesla has not commented on the investigation, which remains in the preliminary phase. However, any potential recall could prove complicated since the reported incidents likely involved the use of older FSD (Supervised) versions that have already been updated. 

Tesla’s recent FSD (Supervised) V14.1 update, which is currently rolling out to drivers, is expected to feature significantly improved lane management, intersection handling, and overall driving accuracy, reducing the chances of similar violations. It should also be noted that Tesla maintains that FSD is a supervised system for now, and thus, is not autonomous yet.

While autonomous systems face scrutiny, NHTSA’s own data highlights a much larger danger on the road from human error. The agency recorded 3,275 deaths in 2023 caused by distracted driving due to activities like texting, talking, or adjusting navigation while operating a vehicle manually. It is also widely believed that a good number of traffic violations are unreported due to their frequency and ubiquity.

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Tesla quietly files for Model Y+ in China, and its range numbers could be wild

The upcoming variant was listed in the Ministry of Industry and Information Technology’s (MIIT) public catalog.

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Credit: Tesla

Tesla has filed for regulatory approval of a new Model Y+ in China, hinting at a long-range update to its best-selling crossover SUV. 

The upcoming variant was listed in the Ministry of Industry and Information Technology’s (MIIT) public catalog.

Mirroring Model 3+ Range

Based on the MIIT’s catalog, the Model Y+ will feature a 225 kW/302 horsepower single-motor setup. It will also feature ternary LG Energy Solution batteries, similar to the long-range Model 3+, which was launched earlier this year. The vehicle is expected to offer around 800 kilometers of CLTC range, potentially making it the longest range Model Y in Tesla China’s lineup.

The new Model Y+, identified under model number TSL6480BEVBR0, retains the same five-seat configuration and dimensions as the current Model Y. Though Tesla has not yet confirmed official range figures, industry observers expect it to be quite similar to the Model 3+’s 830-kilometer CLTC performance, as noted in a CNEV Post report.

Intensifying Competition

Tesla’s filing comes amid intensifying domestic competition in China. The U.S. EV maker sold 57,152 vehicles in August, down nearly 10% year-on-year, though up almost 41% from July’s 40,617 units, as noted by data from the China Passenger Car Association (CPCA). Still, the Model Y+ could help Tesla regain traction against strong local players by offering class-leading range and improved efficiency, two factors that have become a trademark of the electric vehicle maker in China. 

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Tesla’s experience with the Model 3+, which received a RMB 10,000 price cut within a month of launch, suggests that raw range numbers alone may not guarantee stronger sales. With this in mind, the rollout of features such as FSD could prove beneficial in boosting the company’s sales in the country. 

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