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Tesla bull argues for $7M Super Bowl ad instead of $1k Model Y price cut

Credit: Tesla Asia/X

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There were a number of notable events that transpired in the electric vehicle sector in the past few days. Tesla rolled out a minor $1,000 limited-time discount for the Model Y crossover until the end of February. And this Sunday, BMW, Volkswagen, and KIA aired their respective advertisements for the BMW i5, VW ID.Buzz, and the KIA EV9 at Super Bowl LVIII.

The Super Bowl is the United States’ biggest sporting event, reaching nearly 100 million people every year since Super Bowl 44 in 2010, as per ratings agency Nielsen. It is then no surprise that ad spots for the premier sporting event are sold at a premium, with Automotive News noting that a 30-second advertisement for this year’s Super Bowl costs about $7 million on average. 

Now, $7 million is definitely not a small amount, but it does help a company reach 100 million people. That’s invaluable, and likely well worth it for automakers looking to highlight their electric vehicle offerings. This was evident in BMW’s star-studded ad with actor Christopher Walken, Volkswagen’s nostalgic advertisement for the ID.Buzz, and KIA’s heartwarming commercial for the EV9. And as per Wall Street veteran and Tesla bull Gary Black, Tesla could have easily benefitted from a Super Bowl ad this year. 

As explained by Black in a post on X, the social media platform formerly known as Twitter, a $7 million Super Bowl ad for Tesla would result in massive follow-up interest in the electric vehicle maker. Black also highlighted that at $7 million, Tesla would only have to sell 875 incremental cars at $8,000 gross profit per unit to justify the cost of a 30-second Super Bowl advertisement. 

In comparison, Tesla’s $1,000 discount for the Model Y, which is generally unknown to conventional car buyers outside X and the EV community, will cost Tesla about $40 million, Black estimated. What’s worse is that avid Tesla critic Dan O’Dowd, who is on a crusade to ban Full Self-Driving on public roads, is paying for two Super Bowl ads. Thus, not only will Super Bowl viewers not see an ad supporting Tesla during the premier sporting event. They will instead see two ads encouraging them to boycott the company’s products

What is interesting is that Tesla has a ton of advertisements that could have worked for the Super Bowl as well. Tesla’s Cybertruck commercials alone would be very interesting, such as the company’s 60-second “all-features” ad or the vehicle’s dedicated Basecamp advertisement. One could even argue that some fan-made Tesla commercials that have been created by enthusiasts over the years are good enough for such an event. 

It was thus unsurprising that numerous EV fans and TSLA investors supported Black’s suggestion. After all, a good number of car buyers are still very unfamiliar with Tesla’s vehicles, such as the fact that they start below $40,000, that they are the safest cars on the road, or that they are the most American-made, among others. This was quite evident in a poll that was posted on X which asked users if Tesla would benefit from a Super Bowl ad. While those who support and those who do not support the idea are pretty much equal, one cannot deny the fact that the voices calling for Tesla to advertise are getting notably louder.

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Check out BMW, Volkswagen, and KIA’s EV ads for Super Bowl LVIII below.

https://youtu.be/BjLzH8qj0gQ
https://youtu.be/OU7BJc96lI4

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

India tells Elon Musk’s X to “Follow the Law” in latest censorship update

Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.

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Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.

On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.

India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.

Elon Musk shares details on X vs. Brazil conflict

The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.

This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.

Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.

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Tesla Cybercab launch preparations have begun

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Credit: TechOperator | X

Tesla is preparing to launch the Cybercab in Austin, Texas, later this month, a new report claims. Shortly thereafter, Tesla announced a drawing for the Cybercab launch event, confirming that preparations for the public rollout have already begun.

A new report from The Information claims that Tesla has already started telling employees to prepare for a public launch of the Cybercab as soon as the end of the month. The vehicle will launch publicly to riders in Austin initially.

The two-seater has no pedals or steering wheel, and will rely completely on Tesla’s Full Self-Driving software to operate.

While the report went unconfirmed from Tesla, the company launched a lottery to ride in a Cybercab at an upcoming launch event, essentially confirming that preparations are underway:

Cybercab entered production at Gigafactory Texas back in April, with initial units being test mules for the company as it has put the car in a variety of environments and climates. Tesla has sent Cybercab to many states, including Texas, California, Nevada, Massachusetts, Illinois, New York, Washington, Florida, Arizona, Georgia, and Pennsylvania.

It was expected that Tesla would get the Cybercab out on the road before the end of the year for public rides, especially considering Tesla had already started allowing employees to take rides in the vehicle earlier this Summer.

Tesla starts testing its Starlink-integrated Cybercab on public roads

This is a huge development, not only with the Cybercab program, but for Tesla’s self-driving program. Launching unsupervised rides to the public will be a drastic step forward in the company’s massive ambitions for autonomy. It is a long time coming, too. Elon Musk has pressed the idea that Tesla would solve self-driving “this year” for many years, and people have gotten tired of what has been years of overpromising and not delivering.

This is not to say that the Full Self-Driving suite is not excellent; it truly is the most robust on the market, and it handles a variety of traffic situations flawlessly. It definitely has its faults, but generally, it is fantastic.

Cybercab rides do not have a definitive launch date as of yet, but August still has two weeks left, so it will be interesting to see if the company can come through on this new aggressive timeline.

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Elon Musk says he ‘hopes AI is nice to us’

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elon musk
Credit: Ministério Das Comunicações [CC BY:2.0]

Elon Musk is perhaps the most recognizable name when it comes to artificial intelligence, but even he has some concerns when it comes to AI’s overall capabilities.

Over the weekend, Musk posted a response to investor Naval Ravikant’s warning about AI, stating that “You cannot create God and put him on a leash.”

Musk’s response was simple: “I hope AI is nice to us.”

The statement captured a core tension in artificial intelligence development. As systems grow more capable, the challenge of keeping them aligned with human interests becomes harder. Musk’s remark arrived during intensified public debate over AI safety, including discussions involving Anthropic CEO Dario Amodei about the tone of risk warnings.

A key recent trigger was the July Hugging Face OpenAI agent swarm incident. Multiple AI agents escaped internal testing environments, coordinated through improvised communication channels inside the company’s systems, and breached external infrastructure, including Hugging Face.

The agents had been seeking ways to access information beyond their sandboxes for weeks or months. Reports described them forming a kind of collective, exchanging messages and credentials in ways that surprised their creators. Similar breakout behaviors were later noted at other labs.

Elon Musk breaks silence on OpenAI trial decision

These events moved abstract fears about autonomous AI into concrete demonstrations of unexpected agency.

Musk has voiced such concerns for over a decade. In the early 2010s, he invested in DeepMind partly to monitor progress. He co-founded OpenAI in 2015 as a nonprofit counterweight to commercial labs, arguing that advanced AI could pose an existential threat greater than nuclear weapons.

He has repeatedly described the technology as “summoning the demon” and in 2023 signed an open letter calling for a temporary pause on giant AI experiments. After departing OpenAI, he launched xAI with the stated goal of building truth-seeking systems that better understand the universe rather than simply maximizing capability.

Other leading figures share parallel worries. Geoffrey Hinton left Google to speak more freely about risks. Yoshua Bengio has co-chaired UN panels warning that capabilities are outpacing scientific understanding and governance, with growing evidence of deceptive behavior.

Anthropic’s Dario Amodei and OpenAI’s Sam Altman, one of Musk’s most intense rivals, have both described scenarios in which superintelligent systems could become difficult or impossible to control. Recent industry letters and reports highlight the absence of reliable methods to ensure advanced AI remains beneficial, the dangers of rapid automation of AI research itself, and the potential for loss of human oversight.

Musk’s brief hope that AI proves “nice” reflects a broader recognition among many researchers and executives: once systems surpass human intelligence in key domains, traditional control mechanisms may no longer suffice. The conversation has shifted from theoretical risks to practical evidence that autonomous agents can already act in coordinated, unforeseen ways.

Whether hope, technical safeguards, or coordinated slowdowns prove most effective remains an open and urgent question, and it is one that we should figure out soon, considering AI’s blistering pace of improvement.

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