There were a number of notable events that transpired in the electric vehicle sector in the past few days. Tesla rolled out a minor $1,000 limited-time discount for the Model Y crossover until the end of February. And this Sunday, BMW, Volkswagen, and KIA aired their respective advertisements for the BMW i5, VW ID.Buzz, and the KIA EV9 at Super Bowl LVIII.
The Super Bowl is the United States’ biggest sporting event, reaching nearly 100 million people every year since Super Bowl 44 in 2010, as per ratings agency Nielsen. It is then no surprise that ad spots for the premier sporting event are sold at a premium, with Automotive News noting that a 30-second advertisement for this year’s Super Bowl costs about $7 million on average.
Now, $7 million is definitely not a small amount, but it does help a company reach 100 million people. That’s invaluable, and likely well worth it for automakers looking to highlight their electric vehicle offerings. This was evident in BMW’s star-studded ad with actor Christopher Walken, Volkswagen’s nostalgic advertisement for the ID.Buzz, and KIA’s heartwarming commercial for the EV9. And as per Wall Street veteran and Tesla bull Gary Black, Tesla could have easily benefitted from a Super Bowl ad this year.
At $7M for a 30 second Super Bowl ad, $TSLA would have to sell 875 incremental cars (@$8k gross profit per car) to justify the cost of the ad. And the follow up interest from TSLA paying for a Super Bowl ad would be huge. Instead $TSLA cuts price by $1,000 per Model Y in the US… https://t.co/ZrqxUpRCcB— Gary Black (@garyblack00) February 12, 2024
As explained by Black in a post on X, the social media platform formerly known as Twitter, a $7 million Super Bowl ad for Tesla would result in massive follow-up interest in the electric vehicle maker. Black also highlighted that at $7 million, Tesla would only have to sell 875 incremental cars at $8,000 gross profit per unit to justify the cost of a 30-second Super Bowl advertisement.
In comparison, Tesla’s $1,000 discount for the Model Y, which is generally unknown to conventional car buyers outside X and the EV community, will cost Tesla about $40 million, Black estimated. What’s worse is that avid Tesla critic Dan O’Dowd, who is on a crusade to ban Full Self-Driving on public roads, is paying for two Super Bowl ads. Thus, not only will Super Bowl viewers not see an ad supporting Tesla during the premier sporting event. They will instead see two ads encouraging them to boycott the company’s products.
Do you think @Tesla spending $7 million on a 30 second Super Bowl ad would be a good investment for the company?
Explain your reasoning below.— Sawyer Merritt (@SawyerMerritt) February 11, 2024
What is interesting is that Tesla has a ton of advertisements that could have worked for the Super Bowl as well. Tesla’s Cybertruck commercials alone would be very interesting, such as the company’s 60-second “all-features” ad or the vehicle’s dedicated Basecamp advertisement. One could even argue that some fan-made Tesla commercials that have been created by enthusiasts over the years are good enough for such an event.
It was thus unsurprising that numerous EV fans and TSLA investors supported Black’s suggestion. After all, a good number of car buyers are still very unfamiliar with Tesla’s vehicles, such as the fact that they start below $40,000, that they are the safest cars on the road, or that they are the most American-made, among others. This was quite evident in a poll that was posted on X which asked users if Tesla would benefit from a Super Bowl ad. While those who support and those who do not support the idea are pretty much equal, one cannot deny the fact that the voices calling for Tesla to advertise are getting notably louder.
Check out BMW, Volkswagen, and KIA’s EV ads for Super Bowl LVIII below.
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Elon Musk
Tesla Full Self-Driving is getting a major parking upgrade, Elon Musk says
Tesla Full Self-Driving is going to be getting a major parking upgrade. That’s according to CEO Elon Musk, who detailed a crafty new feature that will improve parking preferences, removing a layer of human input.
Musk said that upcoming releases of Full Self-Driving will “remember your parking preferences.” It will go to the location you prefer, based on where you’ve parked in the past, instead of taking the first spot available, which is where the suite is currently.
The CEO went on to explain that destination parking is “by far” the biggest reason for intervention during FSD operation. We’d have to believe this is true; many takeovers in my Model Y, which runs the latest version of FSD as it is in the Early Access Program, are due to parking because it chooses a spot I do not want to be in.
Many times, as soon as I enter a parking lot, I take over and park manually. I prefer to park away from the entrance of wherever I am, away from cars. Too many lessons learned over the years from people with free-swinging doors.
Upcoming releases of FSD will remember your parking preferences, so that the car goes to the right location at your home, office, school drop off, etc.
Destination parking is by far the biggest reason people now intervene with FSD. Critical safety interventions are extremely…
— Elon Musk (@elonmusk) June 17, 2026
We’d imagine these new updates will also solve things like parking orientation. Let’s say when you arrive at work, you always park in the third spot in the third row, and you prefer to back in. It seems as if Musk is implying that your car will now do this, learning from takeovers and aiming to eliminate the need to manually park whenever possible.
This is a major upgrade because parking is a major shortcoming of FSD currently. We’ve requested things like manual input of parking preferences, choosing to park far away, first available, or away from cars, for example.
This is a big reason Parking Preferences with Supervised FSD will be so valuable.
If possible, parking a little further away and being distant from people like this is worth it. https://t.co/1YqQLgnfTz pic.twitter.com/3Ac71KQiQ3
— TESLARATI (@Teslarati) June 7, 2026
However, some have used the option of dropping a pin at the location you’d like to park at your destination. This has worked some of the time, but FSD will still choose to park in whatever it sees first.
Musk did not give a timetable for when the improvements would be released, but it is likely to come soon. Tesla has been releasing a new FSD version every few weeks, so we may not have to wait long to test it.
News
Tesla Full Self-Driving and App Connectivity save life in medical emergency
In a remarkable demonstration of how advanced vehicle technology can intersect with family care and rapid response, a Tesla Model Y equipped with Full Self-Driving (FSD) Supervised helped save a driver’s life during a severe heart attack. The incident, which occurred on November 15, 2025, highlights the life-saving potential of Tesla’s connected ecosystem.
John Brandt, 55, was driving his new 2026 Model Y Launch Edition on Interstate 20 from Atlanta toward Birmingham early that morning. He had recently received the FSD v14.1.3 update. Around 3:50 a.m., he began experiencing severe chest pain. Barely conscious and unable to safely control the vehicle, John managed to call his son, Jack Brandt.
FSD Supervised remained engaged, keeping the car steadily on course while John reached out for help.
As an authorized driver on his father’s Tesla account, Jack quickly sprang into action from his own phone. He located Tanner Medical Center in Carrollton, Georgia—a facility equipped for cardiac emergencies—via Google Maps and shared the destination directly through the Tesla app.
A Model Y driver started experiencing a medical emergency with chest pain mid-drive & called his son.
His son then remotely rerouted the car – which had FSD Supervised enabled – to the nearest hospital & let them know the vehicle was en route. ER staff were standing by on… pic.twitter.com/yi1tHISK9y
— Tesla North America (@tesla_na) June 16, 2026
The Model Y responded immediately, rerouting: it took the next exit, turned around on I-20, navigated local roads, and pulled directly up to the emergency room entrance. Jack also alerted hospital staff that a heart attack patient was en route in a Tesla.
Doctors diagnosed John with a massive STEMI heart attack, requiring immediate intervention on three blocked arteries. They later confirmed that without the swift reroute, John likely would not have survived—whether he had pulled over to wait for an ambulance or attempted to continue driving. He received life-saving treatment and is now recovering fully.
Tesla shared the story on X, including an interview video featuring John and Jack reflecting on the event. John described the terrifying onset of symptoms, while Jack detailed the ease of remote intervention thanks to the app’s features. Only authorized users with vehicle access can change navigation destinations, adding a layer of security and family coordination.
This case underscores Tesla’s emphasis on connectivity and supervised autonomy. Features like remote navigation allow loved ones to assist in real-time emergencies, while FSD handles complex driving tasks reliably. Tesla notes that FSD Supervised requires active driver supervision and is not fully autonomous; this was a specific incident, not a general emergency protocol.
The story has resonated widely, with many praising Tesla’s technology for bridging gaps in critical moments. Jack previously shared details on social media in February 2026, and Tesla’s recent post has amplified its reach. As vehicles become smarter and more connected, such integrations could redefine personal safety on the road—turning cars into proactive partners in health crises.
For Tesla owners, the incident serves as a powerful reminder to add trusted family members as authorized drivers and explore FSD capabilities. While no technology replaces professional medical care, this blend of AI-assisted driving and seamless app control proved invaluable. John’s survival stands as a testament to innovation that prioritizes human life.
Elon Musk
Elon Musk predicts Grok will start to challenge Hollywood by the end of 2026
In a bold declaration on X, xAI CEO Elon Musk announced that its model will be capable of creating full movies by the end of the year. Quoting an xAI post showcasing a stunning AI-generated trailer for Homer’s The Odyssey, Musk simply stated: “Full movies by the end of the year.”
The quoted video, created entirely with the newly released Grok Imagine Video 1.5, demonstrates the rapid strides in AI video generation. Crafted by creator David Thompson, the 2-minute-plus trailer reimagines the ancient epic in the style of a 1970s classical Hollywood blockbuster. It features 36 meticulously consistent shots that form a cohesive narrative world.
Full movies by the end of this year https://t.co/kkBrngWA0X
— Elon Musk (@elonmusk) June 17, 2026
Its realistic nature is truly mind-blowing, and it’s pretty amazing to think that it cool to think it could create an entire movie soon.
The trailer reimagines The Odyssey as a whole, and opens with a concept board outlining the vision: a retelling of the story using 35mm film aesthetics, classical framing, and other elements.
There are a handful of things that truly outline Grok’s capabilities:
- Scale and Physics: A bloodied Spartan helmet rests on a sandy battlefield amid smoke, marching armies, and flocks of birds. Horses gallop, chariots charge, and warriors clash with believable weight and motion.
- Emotional Depth and Dialogue: Close-ups capture intense expressions, as characters deliver lines like a warrior’s grief-stricken speech on a rocking ship.
- Cinematic Workflow: It’s hard to believe AI created this trailer, as editing and suspense are clearly detailed in this trailer
Now, why is this a big deal? AI has been a real threat to the way movies have been made over the past several decades. It’s no secret that the various AI platforms out there are becoming more capable, but Musk has said that he believes things would be “watchable” by the end of this year, and by the end of 2027, Grok would be able to create “really good” movies.
There are several issues that remain, most notably the ability to remain cohesive throughout the length of a film, energy requirements, copyright questions for training data, and artistic intent. Hollywood has created some of the greatest cinematic masterpieces over the past 100 years, but 2026 could be the year AI not only assists but also independently authors cinema.