There were a number of notable events that transpired in the electric vehicle sector in the past few days. Tesla rolled out a minor $1,000 limited-time discount for the Model Y crossover until the end of February. And this Sunday, BMW, Volkswagen, and KIA aired their respective advertisements for the BMW i5, VW ID.Buzz, and the KIA EV9 at Super Bowl LVIII.
The Super Bowl is the United States’ biggest sporting event, reaching nearly 100 million people every year since Super Bowl 44 in 2010, as per ratings agency Nielsen. It is then no surprise that ad spots for the premier sporting event are sold at a premium, with Automotive News noting that a 30-second advertisement for this year’s Super Bowl costs about $7 million on average.
Now, $7 million is definitely not a small amount, but it does help a company reach 100 million people. That’s invaluable, and likely well worth it for automakers looking to highlight their electric vehicle offerings. This was evident in BMW’s star-studded ad with actor Christopher Walken, Volkswagen’s nostalgic advertisement for the ID.Buzz, and KIA’s heartwarming commercial for the EV9. And as per Wall Street veteran and Tesla bull Gary Black, Tesla could have easily benefitted from a Super Bowl ad this year.
At $7M for a 30 second Super Bowl ad, $TSLA would have to sell 875 incremental cars (@$8k gross profit per car) to justify the cost of the ad. And the follow up interest from TSLA paying for a Super Bowl ad would be huge. Instead $TSLA cuts price by $1,000 per Model Y in the US… https://t.co/ZrqxUpRCcB— Gary Black (@garyblack00) February 12, 2024
As explained by Black in a post on X, the social media platform formerly known as Twitter, a $7 million Super Bowl ad for Tesla would result in massive follow-up interest in the electric vehicle maker. Black also highlighted that at $7 million, Tesla would only have to sell 875 incremental cars at $8,000 gross profit per unit to justify the cost of a 30-second Super Bowl advertisement.
In comparison, Tesla’s $1,000 discount for the Model Y, which is generally unknown to conventional car buyers outside X and the EV community, will cost Tesla about $40 million, Black estimated. What’s worse is that avid Tesla critic Dan O’Dowd, who is on a crusade to ban Full Self-Driving on public roads, is paying for two Super Bowl ads. Thus, not only will Super Bowl viewers not see an ad supporting Tesla during the premier sporting event. They will instead see two ads encouraging them to boycott the company’s products.
Do you think @Tesla spending $7 million on a 30 second Super Bowl ad would be a good investment for the company?
Explain your reasoning below.— Sawyer Merritt (@SawyerMerritt) February 11, 2024
What is interesting is that Tesla has a ton of advertisements that could have worked for the Super Bowl as well. Tesla’s Cybertruck commercials alone would be very interesting, such as the company’s 60-second “all-features” ad or the vehicle’s dedicated Basecamp advertisement. One could even argue that some fan-made Tesla commercials that have been created by enthusiasts over the years are good enough for such an event.
It was thus unsurprising that numerous EV fans and TSLA investors supported Black’s suggestion. After all, a good number of car buyers are still very unfamiliar with Tesla’s vehicles, such as the fact that they start below $40,000, that they are the safest cars on the road, or that they are the most American-made, among others. This was quite evident in a poll that was posted on X which asked users if Tesla would benefit from a Super Bowl ad. While those who support and those who do not support the idea are pretty much equal, one cannot deny the fact that the voices calling for Tesla to advertise are getting notably louder.
Check out BMW, Volkswagen, and KIA’s EV ads for Super Bowl LVIII below.
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News
Another Tesla Model 3 variant sold out for January 2026 in China
A look at Tesla China’s order page shows that new Model 3 LR RWD orders now have an estimated delivery date of February 2026.
Another Tesla Model 3 variant in China appears to have sold out for January 2026, with the vehicle now showing an estimated delivery date of February 2026 for new orders. This bodes well for the all-electric sedan, which has maintained notable sales despite more affordable rivals like the Xiaomi SU7 and its crossover sibling, the Model Y.
Model 3 LR RWD joins February 2026 queue
A look at Tesla China’s order page for the all-electric sedan shows that new Model 3 Long Range Rear Wheel Drive orders now have an estimated delivery date of February 2026. Priced from RMB 259,500 ($36,810), the LR RWD sits as the second-lowest-priced trim in Tesla China’s four-variant Model 3 lineup. The move follows a similar delivery timeframe for the Model 3 Performance, which remains the most expensive option for the vehicle, as noted in a CNEV Post report.
The estimated delivery dates of the two remaining Model 3 variants remain unchanged for now. The base RWD version, starting at RMB 235,500, and the LR AWD variant, priced from RMB 285,500, both continue to list estimated delivery times of 4-6 weeks. Tesla China, for its part, has continued to list in-stock Model 3 vehicles and is actively encouraging buyers to select inventory units for delivery before the end of the year.
Model Y delays and policy shifts
Delivery timelines for the Model Y in China are also stretching into 2026. All customized Model Y variants now show February 2026 as their estimated delivery date, except for the entry-level version, which still lists January 2026. Tesla has been urging customers since November to prioritize purchasing inventory vehicles, a push aimed at maximizing year-end deliveries.
Timing matters for Chinese buyers due to upcoming changes in government incentives. China’s new energy vehicle purchase tax exemption will be scaled back in 2026, which means customers who take delivery next year could face higher tax costs compared to those who are able to receive vehicles before the end of the year.
As per data from the China Passenger Car Association, Tesla recorded retail sales of 73,145 vehicles in November, down 0.47% year over year. From January through November, Tesla’s retail sales in China totaled 531,855 units, a 7.37% year-over-year drop.
News
Wedbush’s Dan Ives sees ‘monster year’ ahead for Tesla amid AI push
In a post on X, the analyst stated that the electric vehicle maker could hit a $3 trillion market cap by the end of 2026 in a bullish scenario.
Wedbush analyst Dan Ives is doubling down on Tesla’s (NASDAQ:TSLA) long-term upside. In a post on X, the analyst stated that the electric vehicle maker could hit a $3 trillion market cap by the end of 2026 in a bullish scenario, thanks to the company’s efforts to develop and push its artificial intelligence programs.
An aggressive valuation upside
Ives, Wedbush’s global head of tech research, stated in his post that Tesla is entering a pivotal period as its autonomy and robotics ambitions move closer to commercialization. He expects Tesla’s market cap to reach $2 trillion in 2026, representing roughly 33% upside from current levels, with a bull case up to a $3 trillion market cap by year-end.
Overall, Ives noted that 2026 could become a “monster year” for TSLA. “Heading into 2026, this marks a monster year ahead for Tesla/Musk as the autonomous and robotics chapter begins. We believe Tesla hits a $2 trillion market cap in 2026 and in a bull case scenario $3 trillion by end of 2026… as the AI chapter takes hold at TSLA,” the analyst wrote.
Ives also reiterated his “Outperform” rating on TSLA stock, as well as his $600 per share price target.
Unsupervised Full-Self Driving tests
Fueling optimism is Tesla’s recent autonomous vehicle testing in Austin, Texas. Over the weekend, at least two Tesla Model Ys were spotted driving on public roads without a safety monitor or any other occupants. CEO Elon Musk later confirmed the footage of one of the vehicles on X, writing in a post that “testing is underway with no occupant in the car.”
It remains unclear whether the vehicle was supported by chase cars or remote monitoring, and Tesla has not disclosed how many vehicles are involved. That being said, Elon Musk stated a week ago that Tesla would be removing its Safety Monitors from its vehicles “within the next three weeks.” Based on the driverless vehicles’ sightings so far, it appears that Musk’s estimate may be right on the mark, at least for now.
News
Production-ready Tesla Cybercab hits showroom floor in San Jose
Tesla has implemented subtle but significant updates to both the Cybercab’s exterior and interior elements.
Tesla has showcased what appears to be a near-production-ready Cybercab at its Santana Row showroom in San Jose, California, giving visitors the closest look yet at the autonomous two-seater’s refined design.
Based on photos of the near-production-ready vehicle, the electric vehicle maker has implemented subtle but significant updates to both the Cybercab’s exterior and interior elements, making the vehicle look more polished and seemingly more comfortable than its prototypes from last year.
Exterior and interior refinements
The updated Cybercab, whose photos were initially shared by Tesla advocate Nic Cruz Patane, now features a new frameless window design, an extended bottom splitter on the front bumper, and a slightly updated rear hatch. It also includes a production-spec front lightbar with integrated headlights, new wheel covers, and a license plate bracket.
Notably, the vehicle now has two windshield wipers instead of the prototype’s single unit, along with powered door struts, seemingly for smoother opening of its butterfly doors. Inside, the Cybercab now sports what appears to be a redesigned dash and door panels, updated carpet material, and slightly refined seat cushions with new center cupholders. Its legroom seems to have gotten slightly larger as well.
Cybercab sightings
Sightings of the updated Cybercab have been abundant in recent months. At the end of October, the Tesla AI team teased some of the autonomous two-seater’s updates after it showed a photo of the vehicle being driven through an In-N-Out drive-through by employees in Halloween costumes. The photos of the Cybercab were fun, but they were significant, with longtime Tesla watchers noting that the company has a tradition of driving its prototypes through the fast food chain’s drive-throughs.
Even at the time, Tesla enthusiasts noticed that the Cybercab had received some design changes, such as segmented DRLs and headlamps, actual turn signals, and a splitter that’s a lot sharper. Larger door openings, which now seem to have been teasing the vehicle’s updated cabin, were also observed at the time.
Another Tesla Model 3 variant sold out for January 2026 in China
Wedbush’s Dan Ives sees ‘monster year’ ahead for Tesla amid AI push
