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Tesla bull argues for $7M Super Bowl ad instead of $1k Model Y price cut

Credit: Tesla Asia/X

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There were a number of notable events that transpired in the electric vehicle sector in the past few days. Tesla rolled out a minor $1,000 limited-time discount for the Model Y crossover until the end of February. And this Sunday, BMW, Volkswagen, and KIA aired their respective advertisements for the BMW i5, VW ID.Buzz, and the KIA EV9 at Super Bowl LVIII.

The Super Bowl is the United States’ biggest sporting event, reaching nearly 100 million people every year since Super Bowl 44 in 2010, as per ratings agency Nielsen. It is then no surprise that ad spots for the premier sporting event are sold at a premium, with Automotive News noting that a 30-second advertisement for this year’s Super Bowl costs about $7 million on average. 

Now, $7 million is definitely not a small amount, but it does help a company reach 100 million people. That’s invaluable, and likely well worth it for automakers looking to highlight their electric vehicle offerings. This was evident in BMW’s star-studded ad with actor Christopher Walken, Volkswagen’s nostalgic advertisement for the ID.Buzz, and KIA’s heartwarming commercial for the EV9. And as per Wall Street veteran and Tesla bull Gary Black, Tesla could have easily benefitted from a Super Bowl ad this year. 

As explained by Black in a post on X, the social media platform formerly known as Twitter, a $7 million Super Bowl ad for Tesla would result in massive follow-up interest in the electric vehicle maker. Black also highlighted that at $7 million, Tesla would only have to sell 875 incremental cars at $8,000 gross profit per unit to justify the cost of a 30-second Super Bowl advertisement. 

In comparison, Tesla’s $1,000 discount for the Model Y, which is generally unknown to conventional car buyers outside X and the EV community, will cost Tesla about $40 million, Black estimated. What’s worse is that avid Tesla critic Dan O’Dowd, who is on a crusade to ban Full Self-Driving on public roads, is paying for two Super Bowl ads. Thus, not only will Super Bowl viewers not see an ad supporting Tesla during the premier sporting event. They will instead see two ads encouraging them to boycott the company’s products. 

What is interesting is that Tesla has a ton of advertisements that could have worked for the Super Bowl as well. Tesla’s Cybertruck commercials alone would be very interesting, such as the company’s 60-second “all-features” ad or the vehicle’s dedicated Basecamp advertisement. One could even argue that some fan-made Tesla commercials that have been created by enthusiasts over the years are good enough for such an event. 

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It was thus unsurprising that numerous EV fans and TSLA investors supported Black’s suggestion. After all, a good number of car buyers are still very unfamiliar with Tesla’s vehicles, such as the fact that they start below $40,000, that they are the safest cars on the road, or that they are the most American-made, among others. This was quite evident in a poll that was posted on X which asked users if Tesla would benefit from a Super Bowl ad. While those who support and those who do not support the idea are pretty much equal, one cannot deny the fact that the voices calling for Tesla to advertise are getting notably louder.

Check out BMW, Volkswagen, and KIA’s EV ads for Super Bowl LVIII below.

https://youtu.be/BjLzH8qj0gQ
https://youtu.be/OU7BJc96lI4

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla moves forward on Wireless Charging for vehicles

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Credit: Tesla | X

Tesla has moved its Wireless Charging efforts for its electric vehicles forward, as it had a new patent published today, one that it submitted back in March.

The patent describes a system for detecting foreign objects on the wireless charging pad under varying temperatures, aiming to mitigate any undesired results that could come from something being on top of the charging pad.

The abstract of the patent states:

“The present disclosure relates to methods and systems that can reliably detect foreign objects on a wireless charging pad under varying temperatures. In some examples, an object detector can utilize a set of inductive coils included in resonant tanks, and excite the resonant tanks using signals in a range of frequencies including or near a nominal resonant frequency of the resonant tanks. The object detector can detect a metal object based on resistance of a coil increasing and inductance of the coil decreasing. By analyzing the shifts and/or distributions in resonant frequencies and output magnitudes (e.g., output voltage peaks), the object detector can distinguish between changes of frequencies and magnitudes caused by temperature and those caused by foreign objects to accurately detect the foreign objects.”

The object detection system will utilize a set of inductive coils included in resonant tanks, and “excite the resonant tank using signals in a range of frequencies including or near a nominal resonant frequency of the tanks.” Metal can be detected by an increase in the coil’s resistance and a decrease in the coil’s inductance.

By analyzing shifts or disruptions in resonant frequencies and output magnitudes, the system can detect foreign objects. These types of safeguards need to be implemented through the normal operation of the charging pads.

Tesla says its Cybercab wireless charging efficiency is ‘well above 90%’

Tesla plans to utilize wireless charging with Cybercab and Robotaxi-enabled units to help streamline the fully autonomous experience from A to Z. The last thing the company wants to do is have any sort of small obstruction preventing the rider from experiencing Robotaxi as intended.

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Tesla launches improved Model 3 in China with V2L, new interior option

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Credit: Tesla

Tesla has launched its newest iteration of the Model 3 in China with a slew of new features, including the highly requested V2L (vehicle-to-load) feature and a new interior option.

The Model 3 now has a 16″ front touchscreen with improved resolution, a black headliner, V2L capabilities, Zen Grey interior in the Premium and Performance trims, as the White option has officially been discontinued, and 19″ Dark Nova Wheels, which are standard on the Model 3 Premium only.

The touchscreen in the U.S. version of the Model 3 is just 15.4″, so the newly upgraded screen is .6″ larger. Additionally, the Black Headliner, now standard on Model Y vehicles in the U.S., is coming to China.

Additionally, Tesla’s decision to end the white interior option has also made its way to the Asian market, as Zen Grey is the lighter color consumers can now go with. It is slightly different from the previously offered White option:

These options are available in China, Australia, and New Zealand as well, as Giga Shanghai serves those markets, bringing its mass-market vehicles to those countries in the South Pacific.

The Model 3 trims are now priced at:

  • Rear-Wheel-Drive – 235,500 yuan (~$35,000)
  • Long Range Rear-Wheel-Drive – 259,500 yuan ($38,700)
  • Long Range All-Wheel-Drive – 285,500 yuan (~$42,600)
  • Performance – 339,500 yuan (~$50,600)

These features have yet to make their way to the U.S., which might upset some buyers, but it is probably a good sign that Tesla will bring these changes to U.S. trims sometime next year. Potentially, these could come even sooner, as they could be used to stimulate demand for the year-end sales push.

Nevertheless, when things start at Giga Shanghai, they usually end up in the U.S. market. Tesla has also already started to install things like the Black Headliner and larger touchscreen in certain U.S.-built vehicles, so these things will be easy to implement across other vehicles in the lineup.

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The Pentagon taps Elon Musk to design the battlefield of the future

Hegseth named Elon Musk to help lead Project Meridian, a Pentagon study of future warfare.

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Elon Musk has a new role in the Trump administration. Defense Secretary Pete Hegseth announced on war.gov Wednesday that Musk will help lead Project Meridian, a new Pentagon study meant to identify the weapons and technologies the U.S. military will need to fight wars decades from now.

Hegseth unveiled the project during his State of the Force address at Marine Corps Base Quantico in Virginia. Musk will direct the effort alongside Anduril founder Palmer Luckey and former House Speaker Newt Gingrich, working under Pentagon Chief Technology Officer Emil Michael. All three men were in attendance, and Hegseth said their first meeting would take place directly after the speech inside a secure compartmented facility, according to The Hill.

Hegseth said the group “will be focused on discovering, developing, and fielding the weapons and systems that our children and our grandchildren will need in their lifetimes, without any creative limitations or restrictions, on any future battlefield, from under the Earth to beyond the Moon.” He added that Meridian is not meant to produce new strategy or policy documents.

SpaceX to become America’s Military data backbone for missiles, drones, and warfighters

A memo released after the announcement gives Michael until January 28, 2027, to deliver findings, a window of 120 days. It names artificial intelligence, autonomy, directed energy, robotics and biotechnology as the fields expected to change how wars are fought. The results will come as a public report with a classified annex. The memo says the study will run through a partner organization it does not name, and it does not mention Musk directly. His role comes from Hegseth’s speech and a Pentagon press release.’

Musk had not commented publicly on the appointment as of Wednesday evening. This will be Musk’s first official advisory role in the administration since he left DOGE last year.

The mandate overlaps heavily with Musk’s companies. SpaceX is one of the Pentagon’s largest contractors, with 2026 defense awards topping $8 billion, much of it tied to launches and a suspected Starshield buildout out of Vandenberg. The Pentagon’s release says Meridian will examine domains “from subterranean depths to the cislunar frontier,” which maps onto The Boring Company’s tunneling and Starship’s lunar plans. Tesla’s work on autonomy and Optimus falls within the fields the memo lists.

Meridian was one of six initiatives Hegseth announced Wednesday. Another is a new Autonomous Warfare Command, which the department wants operating as a four-star combatant command by October 1, 2027.

The news lands a day before SpaceX is scheduled to fly a classified National Reconnaissance Office payload on Falcon Heavy, one of three launches the company has planned for Thursday.

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