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Tesla helps catapult EV sales past diesel in Europe for first time ever

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For the first time in the history of the European automotive market, electric vehicles outsold conventional diesel engine vehicles, according to new data from the European Electric Car Report. The milestone would not have been possible without the efforts of many automotive manufacturers that have committed to building electrified powertrains, Tesla being the most prevalent.

For two years, data has shown that Europe has slowly but surely started to adopt EVs as their preferred mode of transportation. However, until September 2021, EVs were still lagging behind diesel vehicles, a long-time favorite of the European driver. Shares of newly registered diesel engines sunk to just 13.4% of total vehicle registrations for September 2021. EVs, on the other hand, surged to their most successful month in Europe, accounting for 15.3% of new vehicle registrations for the month. Comparatively, EVs in the United States only accounted for 2% of vehicle registrations in 2020, according to Fortune.

Credit: Miete Deinen Tesla

Europe has been a hotspot for EVs for several years. Despite it only being the first month where the sustainable vehicles have outperformed their diesel counterparts, EVs are becoming the widespread norm in Europe. Norway, for example, is the most heavily concentrated EV country globally. Norway plans to completely phase out gas cars at some point in 2022, according to some projections. 77% of total new car registrations in September in Norway were electric, trending up from previous months. Eventually, gas cars will be a thing of the past nearly everywhere. It is relatively agreed upon it seems that Norway will be the first country to completely phase petrol engines out of its factories and off of its roads.

Europe’s continuing adoption of electric powertrains can be attributed to Tesla’s popularity in the region, according to data. The Model 3 has been shipped from Gigafactory Shanghai in China to Europe since January, and Tesla recently expanded its Chinese export strategy to include the Model Y, which was not available in Europe until last month.

EU-EVs tracks the sales of electric vehicles in eleven European countries, including Switzerland, Denmark, the Netherlands, Germany, Spain, Finland, Ireland, Norway, France, the UK, and Sweden. Data from EU-EVs shows that Tesla dominated all manufacturers in terms of EV sales, beating out second-place Volkswagen by nearly 11,000 units. Tesla sold 20,221 units in September, accounting for 27.9% of the EV market share. Volkswagen sold 9,386, or 12.9%. The Model 3 and Model Y dominated, with 12,691 and 7,528 deliveries, respectively.

Most importantly, the trend of diesel vehicles disappearing off the roads and being replaced with electric ones is a great sign of things to come in Europe. Leading the charge with electrification, hopefully, Europe’s adoption of EVs will begin to spread to other regions.

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Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

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Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

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“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

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Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

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These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

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Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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