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Tesla’s ‘challenges’ with India gov’t halt potential rescue of $27B manufacturing initiative
In 2014 when Narendra Modi officially became Prime Minister of India, his first message to people around the world was that, under his leadership, Indian manufacturing operations would become one of the world’s most robust. In September of the same year, Modi officially launched “Make In India,” a government initiative that encouraged companies from all corners of the globe to develop, produce, and assemble products in India with sizeable investments into manufacturing.
Five years after the initiative began, India’s manufacturing GDP was the lowest it had been in twenty years. It dropped 1.2% in the first five years following the launch of Make In India, although the growth rate of manufacturing globally increased 6.9% from 2014-15 to 2019-20.
Seven-and-a-half years later, Make In India is still a work in progress.
It was a disappointing start to the still active program, which has not been a complete failure. General Motors brought a $1 billion investment to a manufacturing facility in Maharashtra, the city where Tesla has been rumored to land with a potential factory of its own. Kia invested $1.1 billion in 2017 and has been producing vehicles at its factory in the Anantapur District since January 2019. Electrification, where the global automotive industry is heading, is still a weak point in India. Less than 1% of the country’s cars are electric.
Because of the extensive and massive $27 billion budget that has been set aside for these programs, India has tried to persuade companies to bring manufacturing to the country directly. With a sky-bound budget and thirst for local manufacturing, the confusion begins to set in: Why is Tesla, a company with a reputation for building the world’s best electric vehicles, that could likely build a manufacturing facility anywhere in the world, having so much trouble landing a deal in India to manufacture its vehicles?
A Tesla Model 3 testing in India (Credit: pune_exotics | Instagram)
The disconnect seems to be between Tesla’s requests and India’s needs. When Elon Musk, Tesla’s CEO, tweeted last night that there were still “challenges” when working with the Indian government, which had put the plans on hold once again, it seemed that the automaker’s requests for import duty reductions went to the wayside. An issue that seems to be Tesla’s most integral wish, import duty reduction has received support from some Indian politicians, noting that demand testing, which has been one key factor in the company’s attempts to enter India, cannot happen if duties are too high. “If they have to manufacture here, they need the numbers, and no one can test the market when you impose such high import duty on the vehicles,” Union Road Transport Minister Nitin Gadkari said in August.
If import taxation was not an issue, Tesla could use data already available to them to determine whether a Gigafactory would make sense in India. Spoiler alert: Tesla would never build a factory in India based on sales figures from the past ten years as very few people can afford them when import duties are involved. Any vehicle below $40,000 is subjected to 40% tax. Any vehicle more expensive than $40,000 receives a 100% tax, effectively doubling the price of the vehicle. Currently, Tesla has no vehicles in its lineup that are under the $40,000 price threshold.
The problem is those import duties are a huge issue. India seems to be against doing it, at least for now, even though the massive $27 billion budget would not be directly affected by an import tax rollback. In fact, that budget could still factor in tax losses from duty reductions. Perhaps the reasons linked to Tesla’s delayed entrance into India could be linked to the automaker’s lack of need for other companies due to its vertical integration. While this sounds far-fetched, the President of the Automotive Component Manufacturers Association (ACMA) said that localization is always a priority, and companies entering the market need to promote local manufacturing across the board, not just with the final product.
This would include everything from complex factors like semiconductors to other elements that are as simple as car seats. Tesla makes many of its parts in-house, including some microcontrollers and its automotive seats. “Tesla is absurdly vertically integrated compared to other auto companies or basically almost any company. We have a massive amount of internal manufacturing technology that we built ourselves,” Musk said in late 2020. “This makes it quite difficult to copy Tesla, which we’re not actually all that opposed to people copying us because you can’t do catalog engineering. You can’t just [say] I’ll pick up the supplier catalog, I’ll get one of those.”
This leaves India at a crossroads because, while Tesla would be a great benefit to the economy, manufacturing efforts, and employment, the company would not have as much to offer other sectors and companies as an automaker that is less vertically integrated. Reports have indicated that Tesla was planning to source components from local suppliers, but details regarding these rumors were slim.
India Prime Minister Narendra Modi visits the Tesla Fremont Factory in 2015.
But Tesla is far from a liability for any region. After launching Gigafactory Shanghai in China in early 2020, the factory has become Tesla’s biggest producer of EVs and accounted for nearly 52% of the automaker’s total deliveries for 2021. Despite the company’s vertical integration, which has increased gross margin on some Made-in-China Tesla vehicles to nearly 40%, the company has provided China with many economic benefits. The site will soon employ 9,000 people on the Model Y line alone after a confirmed expansion found in Tesla’s Environmental Impact Assessment for 2021. Gigafactory Shanghai will have 18,000 employees by the time the line expansion is completed. Additionally, it has helped encourage the adoption of EVs in Europe through exports, making the Model 3 the best-selling EV on the continent in 2021, with over 109,670 units sold. The next closest was the Renault Zoe, with 58,242 sales.
Whether Tesla will ever enter India seems to be a question that has no definitive answer currently. However, Tesla has been teasing a potential entrance for seven years, ever since Modi visited the Fremont factory in 2015. The long saga of Tesla and India will continue for now. With Tesla’s attractive status as an EV powerhouse, other countries might come knocking on the door, stealing an opportunity to increase India’s slumping reputation as a manufacturing hub. Considering the Made In India initiative’s backtrack in manufacturing GDP, perhaps new strategies should be tested.
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Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Tesla China January wholesale sales rise 9% year-on-year
Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
