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Tesla gets boost from China’s regulations as Europe sees influx of Model 3 registrations

(Credit: Friedrich Beckel/Twitter)

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Tesla’s push into the international market with its Model 3 electric sedan could see a notable boost, thanks in part to some unexpected support from Chinese regulations and what appears to be widespread support for EVs in the European region. With the Model 3 about to saturate the right-hand-drive markets, it appears that Tesla’s ramp of the vehicle is entering its later stages. 

A recent update from Beijing stands to benefit the countries’ largest local electric car companies and Tesla, which is currently building a wholly-owned factory in Shanghai. In an announcement on Friday, China’s Ministry of Finance announced that it would be extending a sales tax break for battery-powered and hybrid vehicles. A change was expected to go into effect on Monday, but with the update in place, battery-powered and hybrid vehicles will still be exempt from a 10% sales tax until the end of 2020. 

With the extension of the tax break, analysts from China have noted that strong brands in the EV sector, such as Tesla and local companies like Geely Automobile Holdings, SAIC Motor, NIO, and Xpeng Motors, would likely see benefits from the government’s adjustment. Tax break or not, the China Association of Automobile Manufacturers expect New Energy Vehicle (NEV) sales in the country to increase by 27%, which would translate to around 1.6 million units over the course of 2019. If these forecasts prove accurate, China will set another sales record for its NEV initiative this year.  

If Tesla starts producing the Model 3 at Gigafactory 3 later this year, the company could tap into the country’s growing NEV market. Tesla, after all, is considered a premium brand in the country, holding a reputation that is not too far from Apple. Tesla’s vehicles like the Model X have been considered as status symbols in the past, and this could ultimately benefit the Model 3, which offers a more affordable entry point into the Tesla ecosystem. 

Apart from a potential boost thanks to China’s regulations, Tesla’s push into the European market also appears to be bearing fruit. Tesla conducted a massive end-of-quarter push in Europe last month, as part of its attempt to meet or even break its record in Q4 2018, when it delivered over 90,000 vehicles in one quarter. Data from Europe’s car sales in June 2019 show that Tesla’s delivery push might have paid off. 

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June’s sales from the European region are currently trickling in, and based on data from countries such as Norway and the Netherlands, where registrations surpassed 2,500 for the first time, Tesla appears to be increasing its reach. Denmark also saw 426 Tesla registrations, which is more than four times the total for all of 2018. In line with the company’s end-of-quarter push, almost a third of Denmark’s Tesla registrations were submitted in the last week of June. This influx of registrations is likely due to the Model 3, which is currently being shipped to the region. 

Bloomberg Intelligence global autos analyst Kevin Tynan believes that Europe’s momentum could help the company, particularly as the company’s expansion in the US “stalls.” The analyst also expects Tesla to meet competition in Europe and China, as the company will have to challenge established local competitors. “Tesla’s global push will deliver expansion as the US stalls, but at great expense to margin. And dominance of the battery-electric vehicle market may not come as easily in China and Europe, as the company faces established hometown — and government — favorites there,” Tynan wrote. 

Tesla’s Model 3 ramp has been the focus of the company for over a year. As Tesla starts its push into the RHD territories this quarter, and as the company prepares to manufacture the Model 3 in China, the later stages of Elon Musk’s play into the mass market could finally be at hand. Once the Model 3 ramp reaches its full fruition, Tesla could start its next, more ambitious push into the mainstream: the Model Y, which will compete in the competitive and lucrative crossover SUV market.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla starts hiring efforts for Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage.

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Tesla's Megapack Factory in Lathrop, CA (Credit: Tesla)

Tesla has officially begun hiring for its new $200 million Megafactory in Brookshire, Texas, a manufacturing hub expected to employ 1,500 people by 2028. The facility, which will build Tesla’s grid-scale Megapack batteries, is part of the company’s growing energy storage footprint. 

Tesla’s hiring efforts for the Texas Megafactory are hinted at by the job openings currently active on the company’s Careers website.

Tesla’s Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage, similar to the Lathrop Megafactory in California. Tesla’s Careers website currently lists over 30 job openings for the site, from engineers, welders, and project managers. Each of the openings is listed for Brookshire, Texas.

The company has leased two buildings in Empire West Business Park, with over $194 million in combined property and equipment investment. Tesla’s agreement with Waller County includes a 60% property tax abatement, contingent on meeting employment benchmarks: 375 jobs by 2026, 750 by 2027, and 1,500 by 2028, as noted in a report from the Houston Business Journal. Tesla is required to employ at least 1,500 workers in the facility through the rest of the 10-year abatement period. 

Tesla’s clean energy boom

City officials have stated that Tesla’s arrival marks a turning point for the Texas city, as it highlights a shift from logistics to advanced clean energy manufacturing. Ramiro Bautista from Brookshire’s economic development office, highlighted this in a comment to the Journal

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“(Tesla) has great-paying jobs. Not just that, but the advanced manufacturing (and) clean energy is coming to the area,” he said. “So it’s not just your normal logistics manufacturing. This is advanced manufacturing coming to this area, and this brings a different type of job and investment into the local economy.”

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Tesla Giga Shanghai just built its 5 millionth battery pack

The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex.

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Credit: Tesla Asia

Tesla’s Shanghai Gigafactory has reached a major production milestone, with its five millionth battery pack rolling off the line this week. 

The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex and primary vehicle export hub.

Giga Shanghai’s new milestone

Tesla announced the milestone on X and Weibo, sharing images from the facility where the five millionth pack was completed. Images showed the Giga Shanghai team posing for a commemorative photo with the facility’s five millionth battery pack. Several of the company’s executives congratulated the Tesla China team for its recent milestone, including SVP Tom Zhu, who wrote “Power up, team!” in a post on X.

While Tesla designs and assembles its battery packs in China, the cells themselves are supplied by local partner CATL and South Korea’s LG Energy Solution, as noted in a CNEV Post report. Tesla China has stated that its pack safety standards exceed industry norms several times over, with longevity engineered to outlast vehicle lifespans.

Giga Shanghai’s growing role

Construction of Giga Shanghai began in early 2019, becoming China’s first wholly foreign-owned auto manufacturing facility. Giga Shanghai’s first phase was completed within the year, producing Model 3 sedans by the end of 2019. It now produces both Model 3 sedans and Model Y SUVs for domestic and export markets, with an annual capacity approaching one million vehicles.

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Despite the record-setting battery milestone, Tesla China’s recent domestic results left a lot to be desired. As per the China Passenger Car Association, Tesla’s retail sales in October dropped 36% year over year to 26,006 units, the lowest since late 2022. Analysts attributed the decline to Giga Shanghai’s focus on exports last month, as well as the ramp of compelling rivals like the Xiaomi YU7.

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Tesla confirms upcoming launch of FSD Supervised in South Korea

The announcement came through a post from Tesla Korea’s official account on X.

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Credit: Tesla Korea

Tesla has confirmed that it will be releasing its Full Self-Driving (FSD) Supervised system in South Korea. The announcement came through a post from Tesla Korea’s official account on X, which featured a video showing the system navigating local roads in a Tesla Model S sedan.

FSD Supervised in South Korea

The teaser video posted by Tesla Korea showed a vehicle performing lane changes, navigating intersections, and even parking without driver input, all while the driver kept their hands off the steering wheel. The footage was filmed on domestic roads, suggesting that Tesla Korea has been initiating FSD test drives in the country for some time.

Tesla’s FSD software currently exists in two versions: supervised and unsupervised. The supervised version still requires driver attention, while the unsupervised variant, which is being used in the company’s Robotaxi service, allows full autonomy. Tesla has confirmed plans to expand supervised FSD to Europe, and China, as well as markets like Japan, sometime next year.

South Korea’s FSD likely for U.S.-made cars to start

In South Korea, Tesla’s popularity has surged despite FSD not yet being available in the country. This is largely due to the new Model Y, which was launched in April. Thanks to the vehicle’s reasonable price and features, the new Model Y has driven domestic sales up 92.8% year-over-year, securing Tesla’s place among the country’s top imported carmakers.

With FSD, Teslas become significantly more compelling vehicles. Analysts warn, however, that legal and regulatory hurdles could complicate FSD’s local introduction. Over 80% of Teslas sold in South Korea are manufactured in China, and those vehicles must comply with domestic safety standards, as noted in a Chosun report. 

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Industry experts suggest the first wave of FSD-enabled vehicles will likely be U.S.-made, as models built under the Korea-U.S. Free Trade Agreement automatically meet South Korean safety requirements.

“Since the supervised FSD is a technology that assists driving, its introduction in South Korea is technically feasible. However, potential conflicts with domestic road laws and safety standards are a concern,” one industry insider told local media. “US-made vehicles are not subject to South Korean safety standards due to the Korea-US FTA, making FSD implementation relatively easier, whereas the situation differs for Chinese-made vehicles.

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