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Tesla gets boost from China’s regulations as Europe sees influx of Model 3 registrations
Tesla’s push into the international market with its Model 3 electric sedan could see a notable boost, thanks in part to some unexpected support from Chinese regulations and what appears to be widespread support for EVs in the European region. With the Model 3 about to saturate the right-hand-drive markets, it appears that Tesla’s ramp of the vehicle is entering its later stages.
A recent update from Beijing stands to benefit the countries’ largest local electric car companies and Tesla, which is currently building a wholly-owned factory in Shanghai. In an announcement on Friday, China’s Ministry of Finance announced that it would be extending a sales tax break for battery-powered and hybrid vehicles. A change was expected to go into effect on Monday, but with the update in place, battery-powered and hybrid vehicles will still be exempt from a 10% sales tax until the end of 2020.
With the extension of the tax break, analysts from China have noted that strong brands in the EV sector, such as Tesla and local companies like Geely Automobile Holdings, SAIC Motor, NIO, and Xpeng Motors, would likely see benefits from the government’s adjustment. Tax break or not, the China Association of Automobile Manufacturers expect New Energy Vehicle (NEV) sales in the country to increase by 27%, which would translate to around 1.6 million units over the course of 2019. If these forecasts prove accurate, China will set another sales record for its NEV initiative this year.
If Tesla starts producing the Model 3 at Gigafactory 3 later this year, the company could tap into the country’s growing NEV market. Tesla, after all, is considered a premium brand in the country, holding a reputation that is not too far from Apple. Tesla’s vehicles like the Model X have been considered as status symbols in the past, and this could ultimately benefit the Model 3, which offers a more affordable entry point into the Tesla ecosystem.
Apart from a potential boost thanks to China’s regulations, Tesla’s push into the European market also appears to be bearing fruit. Tesla conducted a massive end-of-quarter push in Europe last month, as part of its attempt to meet or even break its record in Q4 2018, when it delivered over 90,000 vehicles in one quarter. Data from Europe’s car sales in June 2019 show that Tesla’s delivery push might have paid off.
June’s sales from the European region are currently trickling in, and based on data from countries such as Norway and the Netherlands, where registrations surpassed 2,500 for the first time, Tesla appears to be increasing its reach. Denmark also saw 426 Tesla registrations, which is more than four times the total for all of 2018. In line with the company’s end-of-quarter push, almost a third of Denmark’s Tesla registrations were submitted in the last week of June. This influx of registrations is likely due to the Model 3, which is currently being shipped to the region.
Bloomberg Intelligence global autos analyst Kevin Tynan believes that Europe’s momentum could help the company, particularly as the company’s expansion in the US “stalls.” The analyst also expects Tesla to meet competition in Europe and China, as the company will have to challenge established local competitors. “Tesla’s global push will deliver expansion as the US stalls, but at great expense to margin. And dominance of the battery-electric vehicle market may not come as easily in China and Europe, as the company faces established hometown — and government — favorites there,” Tynan wrote.
Tesla’s Model 3 ramp has been the focus of the company for over a year. As Tesla starts its push into the RHD territories this quarter, and as the company prepares to manufacture the Model 3 in China, the later stages of Elon Musk’s play into the mass market could finally be at hand. Once the Model 3 ramp reaches its full fruition, Tesla could start its next, more ambitious push into the mainstream: the Model Y, which will compete in the competitive and lucrative crossover SUV market.
A Texas man has been arrested and charged with manslaughter after his Tesla crashed into a home last month, striking a woman inside and killing her. The driver, Michael Butler, claimed the vehicle was in self-driving mode, but information from Tesla shows that Butler overrode the system.
Butler was arrested on Wednesday and booked at the Harris County, Texas, jail. He remained in custody through Thursday and Friday; he did not enter a plea, and his next court hearing is scheduled for Monday.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
There are a handful of new clues in the case that could clear Tesla of any wrongdoing, especially as the woman who was killed’s family, the Avilas, filed a wrongful death lawsuit against Tesla and Butler, seeking at least $1 million in damages.
Charging documents from the Harris County prosecutor now show that Butler, who was working DoorDash the evening of the accident, had been using Full Self-Driving mode without incident through the duration of multiple deliveries that evening.
In the moments leading up to the crash, while in FSD and approaching a left turn, Butler pressed the accelerator pedal, overriding FSD’s speed control, and continued to push it until it reached 100 percent. This caused rapid acceleration; the brake pedal was never pressed, and there is no data to show that Butler aimed to turn away from the curb or house.
The charging documents state:
“I noted that the brake pedal was never pressed in the final minute before the crash. I also did not see any data to indicate that the driver attempted to turn away from the curb that he eventually struck. Further, I observed that no mechanical error was detected or recorded by the vehicle before BUTLER and the Tesla struck the curb.”
Additionally, a forensic analysis of Butler’s phone showed that he searched Google around the time of the crash with queries questioning why FSD was “too timid,” “not aggressive enough,” and even searched, “FSD is not aggressive enough for city driving.”
The documents outlined this:
“Investigator Veal also informed me that he had received BUTLER’s cell phone from Deputy Amad and that HDAO digital forensics team had completed a data extraction and download of the phone. Multiple Google searches related to Tesla had been made from BUTLER’s phone in the months leading up the crash. I noted multiple searches in May of 2026 indicating an apparent frustration with Tesla’s FSD mode, including the following searches: “Tesla fsd not aggressive enough 2026 model,” “Tesla fsd not [sic) aggressive enough 2026,” “FSD is not aggressive enough for city driving,” and “tesla fsd too timid.”‘
Tesla had claimed just after the crash that its internal data showed Butler had overridden the system’s speed control and pressed the accelerator completely, causing the vehicle to travel at an excessive rate of speed. Eventually, the car slammed into Avila’s house, killing her.
Butler has now been formally charged with Manslaughter, a felony.
Tesla shocked with its quarterly delivery report yesterday by reporting it delivered 480,126 vehicles in the second quarter of 2026, a 25 percent year-over-year jump that crushed Wall Street estimates of roughly 400,000–408,000 units. Production reached 451,758, with Model 3 and Model Y accounting for the vast majority.
The result ended two years of annual delivery declines and drew down inventory, signaling demand that outpaced earlier production.
Tesla bears had long warned that the expiration of the U.S. federal EV tax credit would hammer demand. Without the $7,500 incentive, they argued, American buyers would balk at higher effective prices, leading to a sharp slowdown.
Will Tesla thrive without the EV tax credit? Five reasons why they might
That narrative has not played out as predicted. While U.S. EV sales faced broader headwinds, Tesla’s global numbers held firm, underscoring the company’s ability to offset domestic pressure through other levers.
There are several plausible factors that explain Tesla’s strength during this quarter. Let’s take a look at them:
Rising Gas Prices
Rising gas prices provided a powerful tailwind, especially in the U.S.
Geopolitical tensions tied to the Iran conflict pushed fuel costs higher earlier in the year, amplifying the lifetime savings of electric vehicles. Even as oil prices later moderated, the psychological and financial impact lingered, encouraging fleet operators and private buyers to accelerate EV purchases. European sales rebounded sharply, helping drive the quarter’s outperformance.
Full Self-Driving Adoption
Advances in Full Self-Driving (FSD) supervised software also appear to have boosted appeal. Tesla expanded FSD availability in select European markets and continued refining the system.
No complaints from me because I finally got to enjoy this drive on FSD; I usually like to manually drive down this mountain https://t.co/RBFniRPSR0 pic.twitter.com/XQ5sOpN1Yg
— TESLARATI (@Teslarati) June 26, 2026
For tech-oriented buyers, the promise of future autonomy and enhanced driver-assistance features adds perceived value beyond the car itself. This differentiation helps Tesla stand out in a crowded market where competitors focus primarily on hardware and basic range.
Pricing Strategy, Affordable Configurations
Tesla’s offerings and its pricing strategy during Q2 further stimulated demand. Tesla introduced lower-cost versions of the Model 3 and Model Y, widening accessibility without sacrificing core margins.
These moves countered affordability concerns and attracted buyers who had been waiting on the sidelines. Combined with attractive financing and leasing options, the pricing strategy converted interest into actual orders more effectively than many analysts expected.
Broad European Recovery
Supported by government incentives, corporate fleet electrification, and easing political headwinds around CEO Elon Musk, Tesla was supplied additional momentum through stronger registration numbers throughout Europe.
Strong exports from the Shanghai Gigafactory and a production ramp at Giga Berlin ensured supply met this resurgent demand. Corporate buyers, in particular, accelerated transitions to EVs to meet sustainability targets, providing a steady volume base.
These elements created a virtuous cycle that delivered the strong deliveries report. While bears correctly flagged the loss of the U.S. tax credit as a risk, Tesla’s diversified playbook demonstrated that it could remain resilient against those headwinds. The Q2 beat suggests the company remains adept at navigating shifting market conditions, even as competition intensifies.
A Tesla Semi was involved in a fatal collision on U.S. Highway 50 in Dayton, Nevada, on Sunday, June 28, 2026, marking the first known fatal crash involving the electric Class 8 truck. The incident occurred around 7:20 a.m. at the intersection with Traditions Parkway, approximately 40 miles east of Reno and close to Tesla’s Gigafactory Nevada.
According to the Lyon County Sheriff’s Office and the Nevada State Police Highway Patrol, a semi-truck struck two passenger vehicles stopped at a traffic signal. The truck hit the vehicles from behind. Two people were pronounced dead at the scene, and a third person suffered life-threatening injuries and was flown to a hospital, Forbes reported.
Preliminary statements gathered at the scene by the Lyon County Sheriff’s Office suggested the truck driver may have fallen asleep at the wheel. However, the Nevada Highway Patrol, which is leading the investigation, stated that the official cause has not yet been determined.
Additional information is expected to be released early the following week. The truck was seized for evidence as part of the ongoing probe.
Responders at the scene included deputies from the Lyon County Sheriff’s Office, personnel from the Nevada Highway Patrol, Central Lyon County Fire Department, and the Nevada Department of Transportation. The crash led to the temporary closure of U.S. 50 in both directions.
The Tesla Semi is Tesla’s battery-electric heavy-duty truck, produced at the nearby Gigafactory in Nevada. Authorities initially described the vehicle as a semi-truck; its make was subsequently confirmed through reporting and scene identification; an interesting bit of information here, as the Semi is not yet available publicly and many do not know that Tesla builds electric trucks.
The investigation remains active, with no further official details on contributing factors or vehicle systems released as of early July 2026.
This incident highlights ongoing scrutiny of commercial vehicle safety on Nevada highways, particularly involving fatigue. Law enforcement continues to gather evidence and witness statements.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Tesla’s strong Q2 deliveries: Four key drivers behind the surprise
