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Tesla exec explains where ‘real competition’ is coming from, and why the battle is far from over

Credit: @JoeyScarantino/Twitter)

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Tesla Head of Investor Relations Martin Viecha recently shared some important insights about the real “competition” that the company is facing. According to the executive, Tesla is not really competing against competitive electric vehicles. Instead, the company is looking to take market share from the general auto segment, which remains dominated by the internal combustion engine until today. 

The topic of the “Next Tesla” or the myth of the “Tesla Killer” has been around for a very long time. Such a topic became quite prominent recently as new electric vehicle makers such as Lucid Motors started customer deliveries and electric truck maker Rivian debuted on the public market with a valuation of around $100 billion. As these new players started gaining momentum, mainstream questions were raised about whether Tesla could keep its lead in the EV sector amidst the rising “competition.” 

Viecha noted in a Twitter post that he had been asked about Tesla’s competitors practically daily for the past five years. But despite the prevalence of the idea that new EV makers are competing with Tesla to gain a bigger share of the electric vehicle segment, the Head of Investor Relations noted that ultimately, the discussion should not even be about the EV market. Instead, it has to be about the fact that even this year, well over 90% of vehicles that are sold would be equipped with the internal combustion engine. 

“For the past 5 years, I’ve been asked some version of “and what about all the competitors” pretty much daily. Well over 90% of cars sold *this year* will be ICEs. It’s the ICEs that lose share to *all* competitive EVs. It’s surprising that this is still not an established view,” Viecha wrote. 

And that’s really the crux of the matter. Through its efforts to create competitive electric vehicles, Tesla has been steadily hacking away at the market share of gas and diesel-powered cars. Tesla did not set out to just be a dominating presence in the EV segment; the company is aiming to pull the general auto industry towards battery-powered vehicles as a whole. And so far, this has been a pretty effective strategy. The EV market is growing every year, and pretty soon, it would be quite difficult to argue that the electric car segment is simply getting more crowded as more battery-powered cars are released. 

Tesla is competing with the greater ICE market, and so are companies such as Lucid and Rivian. Lucid has been pretty open about the idea that the Air sedan would be competing with luxury vehicles like the Mercedes-Benz S-Class, and Rivian has also been fairly open about the notion that its R1T pickup truck is designed to replace the diesel-powered monsters that overlanders tend to use on their adventures. Overall, the Tesla executive’s message is clear

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Electric vehicle makers are not competing for the biggest portion of the EV segment’s pie. True electric vehicle makers are setting their sights on a much bigger target — and their journeys are still just beginning. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk and James Cameron find middle ground in space and AI despite political differences

Musk responded with some positive words for the director on X.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Avatar director James Cameron has stated that he can still agree with Elon Musk on space exploration and AI safety despite their stark political differences. 

In an interview with Puck’s The Town podcast, the liberal director praised Musk’s SpaceX achievements and said higher priorities must unite them, such as space travel and artificial intelligence. Musk responded with some positive words for the director on X.

A longtime mutual respect

Cameron and Musk have bonded over technology for years. As far back as 2011, Cameron told NBC News that “Elon is making very strong strides. I think he’s the likeliest person to step into the shoes of the shuttle program and actually provide human access to low Earth orbit. So… go, Elon.” Cameron was right, as SpaceX would go on to become the dominant force in spaceflight over the years. 

Even after Musk’s embrace of conservative politics and his roles as senior advisor and former DOGE head, Cameron refused to cancel his relationship with the CEO. “I can separate a person and their politics from the things that they want to accomplish if they’re aligned with what I think are good goals,” Cameron said. Musk appreciated the director’s comments, stating that “Jim understands physics, which is rare in Hollywood.”

Shared AI warnings

Both men have stated that artificial intelligence could be an existential threat to humanity, though Musk has noted that Tesla’s products such as Optimus could usher in an era of sustainable abundance. Musk recently predicted that money and jobs could become irrelevant with advancing AI, while Cameron warned of a deeper crisis, as noted in a Fox News report.

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“Because the overall risk of AI in general… is that we lose purpose as people. We lose jobs. We lose a sense of, ‘Well, what are we here for?’” Cameron said. “We are these flawed biological machines, and a computer can be theoretically more precise, more correct, faster, all of those things. And that’s going to be a threshold existential issue.”

He concluded: “I just think it’s important for us as a human civilization to prioritize. We’ve got to make this Earth our spaceship. That’s really what we need to be thinking.”

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Blue Origin announces Super-Heavy New Glenn 9×4 to Rival SpaceX Starship

The announcement followed the company’s successful NG-2 launch on November 13.

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Credit: Blue Origin/X

Blue Origin has revealed plans to develop New Glenn 9×4, a “super heavy” rocket designed to deliver 70 metric tons to low-Earth orbit and directly compete with SpaceX’s Starship. 

The announcement followed the company’s successful NG-2 launch on November 13, which deployed NASA’s ESCAPADE (Escape and Plasma Acceleration Dynamics Explorers) Mars mission and landed the first stage.

Upgraded engines and reusability

As noted in a Universe Today report, Blue Origin will roll out upgraded BE-4 engines producing 640,000 lbf each, up from 550,000 lbf, starting with NG-3. This should boost the New Glenn rocket’s total first-stage thrust to 4.5 million pounds. Upper-stage BE-3U engines are expected to improve from 320,000 lbf to 400,000 lbf over the next few flights as well.

“These enhancements will immediately benefit customers already manifested on New Glenn to fly to destinations including low-Earth orbit, the Moon, and beyond. Additional vehicle upgrades include a reusable fairing to support increased flight rates, an updated lower-cost tank design, and a higher-performing and reusable thermal protection system to improve turnaround time,” Blue Origin noted. 

New Glenn “Super Heavy” 9×4

The super-heavy New Glenn 9×4, with nine BE-4s on the booster, four BE-3Us on the upper stage, will feature an 8.7-meter payload fairing. Blue Origin expects New Glenn 9×4 to be capable of transporting 70 metric tons to LEO, 14 tons to GSO, and 20 tons to trans-lunar injection, as noted by the company in a blog post. This is very impressive, as New Glenn 9×4’s capacity exceeds Falcon Heavy, SpaceX’s largest rocket available to consumers today. Falcon Heavy is capable of carrying up to 64 metric tons to low Earth orbit in a fully expendable configuration.

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That being said, SpaceX’s Starship’s capacity is extremely impressive. As per SpaceX, Starship is designed to be capable of carrying up to 100-150 metric tonnes to orbit in its fully reusable configuration. At its expendable configuration, Starship’s capacity enters unheard-of territory, with SpaceX stating that the vehicle could transport 250 metric tonnes of cargo. 

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Tesla FSD approved for testing in Nacka, Sweden, though municipality note reveals aggravating detail

Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests.

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Credit: Grok Imagine

Tesla has secured approval for FSD testing in an urban environment in Sweden. As per recent reports from the Tesla community, Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests. 

A look at the municipality’s note regarding FSD’s approval, however, reveals something quite aggravating. 

FSD testing approval secured

As per Tesla watcher and longtime shareholder Alexander Kristensen, Nacka is governed by the Moderate Party. The shareholder also shared the municipality’s protocol notes regarding approval for FSD’s tests. 

“It is good that Nacka can be a place for test-driving self-driving cars. This is future technology that can both facilitate mobility and make transportation cheaper and more environmentally friendly,” the note read. 

The update was received positively by the Tesla community on social media, as it suggests that the electric vehicle maker is making some legitimate headway in releasing FSD into the region. Sweden has been particularly challenging as well, so securing approval in Nacka is a notable milestone for the company’s efforts. 

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Aggravating details

A look at the notes from Nacka shows that FSD’s proposed tests still met some opposition from some officials. But while some critics might typically point to safety issues as their reasons for rejecting FSD, those who opposed the system in Nacka openly cited Tesla’s conflict with trade union IF Metall in their arguments. Fortunately, Nacka officials ultimately decided in Tesla’s favor as the company’s issues with the country’s unions are a completely different matter.

“The left-wing opposition (S, Nackalistan, MP and V) voted no to this, referring to the fact that the applicant company Tesla is involved in a labor market conflict and does not want to sign a collective agreement. We believe that this is not an acceptable reason for the municipality to use its authority to interfere in a labor law conflict.

“Signing a collective agreement is not an obligation, and the company has not committed any crime. The municipality should contribute to technological development and progress, not work against the future,” the note read.

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