Toothy smiles, boisterous laughter, and eyes filled with joy cover the nooks and crannies of Rivian’s story, making it more than just another EV startup. A glance through its website, and you won’t just find vehicles. You’ll see people. People having fun, exploring, basking in the sun, and, most of all, enjoying the outdoors.
When Rivian invited Teslarati to its First Mile tour event in the Bay area, we were excited to get a small taste of the outdoor adventures the company promises with the R1T. And we wanted to share the experience with our friend Arash Malek. After all, Rivian is also about community.
“Meaningful change happens when people come together. That’s how we’ve built Rivian, and that’s how we want to build our community.” – RJ Scaringe
At the event, Tanya greeted Arash as if she was greeting a friend. He was met with welcoming smiles and a promising day with the R1T ready to hit the beaten dirt path.
Rivian’s Roots
Arash was pleasantly surprised by Rivian’s R1T pickup truck, pointing out its impressive handling and traction. “The grip on the dirt feels like grip on pavement,” Arash told Teslarati.
The R1T ripped through muddy paths amid a backdrop that looked straight out of The Lord of the Rings‘ Hobbit village. Out in the open greenery, it was just Arash, driving the R1T with a few cool people who were egging him on to tear through the dirt paths.
And that is what Rivian wants to bring to customers. The promise of adventure with friends, family, and a tiny bit of calculated danger.
Rivian Today
Rivian’s IPO happened recently, making history as the sixth-largest listing ever on a US exchange. RIVN is also the biggest listing of 2021, and a few analysts and investors are stumped by it.
The company’s historic IPO could be attributed to what Rivian actually provides as an automaker. When it comes to the R1T, Rivian isn’t simply selling the first all-electric pickup truck on the market. It’s giving people an opportunity.
Rivian Tomorrow
The Rivian R1T starts at $67,500 before tax credits. At that price, the R1T appears to compete with the likes of the Ford F-150 Raptor and Ram 1500 TRX. However, Rivian CEO RJ Scaringe stated before that he wants the R1 vehicles to have a “Patagonia-like feel of enabling adventure,” referring to the iconic premium sustainable clothing line.
The Patagonia brand has been renowned for decades among outdoor explorers. Given its history, it’s easy to see why Rivian wants its sustainable R1 vehicles to reach Patagonia’s heights.
Global Expedition Vehicles, which specializes in overlanding vehicles for adventurers-at-heart, launched a Patagonia-inspired expedition vehicle that starts at $700,000. It is fully equipped for comfort in the outdoors, with a kitchen, dining area, bathroom, and bedroom. It even has a tough zombie-apocalypse-level exterior to boot.
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- A $700,000 overlanding vehicle complete with a wide range of creature comforts. (Credit: Global Expedition Vehicles)
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- A pickup truck fitted with aftermarket overlanding equipment. (Credit: TacomaBeast/YouTube)
A $700,000 overlanding vehicle may be too much for some. So, other outdoor and overlanding enthusiasts typically buy pickup trucks and equip them with overlanding gear. An overlanding buildout can range from a few thousand dollars up to $100,000 or more. Labor is usually the most expensive part of outfitting an overlanding vehicle.
The R1T treads the line between all-out deluxe setups like the $700,000 Patagonia-inspired expedition vehicle and the simpler overlanding pickup truck setup. Rivian’s R1T gives owners a premium, comfortable outdoor experience. But in a more natural way, similar to outdoor experiences in a pickup truck outfitted with overlanding gear. The R1T also happens to be electric, so it doesn’t harm the environment it explores either.
“It’s like glamping but for off-roading. Glamroading,” Arash commented after his R1T drive.
At its price point, the R1T makes that premium overlanding experience accessible, attainable to more families, friends, and communities. And after a year indoors because of the pandemic, who doesn’t want to embrace the outdoors?
With the R1T and R1S, Rivian is coaxing more people to go out on the open road and explore the natural world while maintaining the simple comforts we’ve built as a society. Rivian knew it years ago. People need to experience nature, its majesty, its serenity, and its unity.
Rivian encourages people to use their R1 vehicles out in nature and bond with others. After all, isn’t human connection the best Chicken Soup for the Soul? Rivian is giving people the opportunity to create their own adventures and share stories around a camp fire–or in Rivian’s case, the Camp Kitchen.
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Elon Musk
India tells Elon Musk’s X to “Follow the Law” in latest censorship update
Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.
Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.
On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.
India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.
The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.
This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.
Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.
Lifestyle
Tesla’s driverless Cybercab just passed a big test with State Governor
Florida’s governor rode Tesla’s Cybercab at a closed test track and called the experience impressive.
Florida Governor Ron DeSantis rode in a Tesla Cybercab on a closed test track this week and came away impressed, posting on X that the vehicle “successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.” He called the ride “impressive.”
The stop was part of a broader event Monday at SunTrax, a 775 acre state owned proving ground in Auburndale that Florida built specifically to test autonomous and connected vehicles before they reach public roads. Standing next to a gold Cybercab, DeSantis described the car in plain terms: “You go in there and you just sit. You have a screen. There’s no steering wheel, no pedals. Clearly these things could be very beneficial.”
We took a ride on a robotaxi on the Suntrax course and it successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.
Impressive! https://t.co/FVAkzFLz3r
— Ron DeSantis (@RonDeSantis) August 11, 2026
DeSantis paired the praise with a caveat that has followed autonomous vehicles since the category existed. “You don’t want to be in an autonomous vehicle and it drives you into a ditch. That would not be good,” he said, framing safety validation as the gate before wider deployment.
SunTrax, the 2.25 mile oval which the state calls the only high speed autonomous vehicle test track in the Southeast, can simulate rain, pedestrian crossings, hills and crowded urban conditions at highway speeds, letting companies push a car past what an early public rollout would risk. Tesla, Waymo and Beep all use the facility, and Florida’s regulatory approach, among the most permissive for autonomous vehicles in the country, doesn’t require a human operator inside a fully autonomous car.
Tesla has reason to want the blessing of Florida and states beyond, as the Cybercab entered volume production at Gigafactory Texas this spring and has since self certified as SAE Level 4 under Texas law. Public road testing so far has kept a safety monitor in the passenger seat, and Florida is where Tesla has been expanding its existing Model Y based Robotaxi service instead, adding Miami in July and then Orlando and Tampa two weeks later. A closed track endorsement from a sitting governor doesn’t change any of that, but it does put Tesla’s newest hardware in front of a state that has already shown it will move fast on rules.
Elon Musk just set a condition that could end Falcon 9 as we know it
Tesla will launch Cybercab on September 3
