Toothy smiles, boisterous laughter, and eyes filled with joy cover the nooks and crannies of Rivian’s story, making it more than just another EV startup. A glance through its website, and you won’t just find vehicles. You’ll see people. People having fun, exploring, basking in the sun, and, most of all, enjoying the outdoors.
When Rivian invited Teslarati to its First Mile tour event in the Bay area, we were excited to get a small taste of the outdoor adventures the company promises with the R1T. And we wanted to share the experience with our friend Arash Malek. After all, Rivian is also about community.
“Meaningful change happens when people come together. That’s how we’ve built Rivian, and that’s how we want to build our community.” – RJ Scaringe
At the event, Tanya greeted Arash as if she was greeting a friend. He was met with welcoming smiles and a promising day with the R1T ready to hit the beaten dirt path.
Rivian’s Roots
Arash was pleasantly surprised by Rivian’s R1T pickup truck, pointing out its impressive handling and traction. “The grip on the dirt feels like grip on pavement,” Arash told Teslarati.
The R1T ripped through muddy paths amid a backdrop that looked straight out of The Lord of the Rings‘ Hobbit village. Out in the open greenery, it was just Arash, driving the R1T with a few cool people who were egging him on to tear through the dirt paths.
And that is what Rivian wants to bring to customers. The promise of adventure with friends, family, and a tiny bit of calculated danger.
Rivian Today
Rivian’s IPO happened recently, making history as the sixth-largest listing ever on a US exchange. RIVN is also the biggest listing of 2021, and a few analysts and investors are stumped by it.
The company’s historic IPO could be attributed to what Rivian actually provides as an automaker. When it comes to the R1T, Rivian isn’t simply selling the first all-electric pickup truck on the market. It’s giving people an opportunity.
Rivian Tomorrow
The Rivian R1T starts at $67,500 before tax credits. At that price, the R1T appears to compete with the likes of the Ford F-150 Raptor and Ram 1500 TRX. However, Rivian CEO RJ Scaringe stated before that he wants the R1 vehicles to have a “Patagonia-like feel of enabling adventure,” referring to the iconic premium sustainable clothing line.
The Patagonia brand has been renowned for decades among outdoor explorers. Given its history, it’s easy to see why Rivian wants its sustainable R1 vehicles to reach Patagonia’s heights.
Global Expedition Vehicles, which specializes in overlanding vehicles for adventurers-at-heart, launched a Patagonia-inspired expedition vehicle that starts at $700,000. It is fully equipped for comfort in the outdoors, with a kitchen, dining area, bathroom, and bedroom. It even has a tough zombie-apocalypse-level exterior to boot.
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- A $700,000 overlanding vehicle complete with a wide range of creature comforts. (Credit: Global Expedition Vehicles)
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- A pickup truck fitted with aftermarket overlanding equipment. (Credit: TacomaBeast/YouTube)
A $700,000 overlanding vehicle may be too much for some. So, other outdoor and overlanding enthusiasts typically buy pickup trucks and equip them with overlanding gear. An overlanding buildout can range from a few thousand dollars up to $100,000 or more. Labor is usually the most expensive part of outfitting an overlanding vehicle.
The R1T treads the line between all-out deluxe setups like the $700,000 Patagonia-inspired expedition vehicle and the simpler overlanding pickup truck setup. Rivian’s R1T gives owners a premium, comfortable outdoor experience. But in a more natural way, similar to outdoor experiences in a pickup truck outfitted with overlanding gear. The R1T also happens to be electric, so it doesn’t harm the environment it explores either.
“It’s like glamping but for off-roading. Glamroading,” Arash commented after his R1T drive.
At its price point, the R1T makes that premium overlanding experience accessible, attainable to more families, friends, and communities. And after a year indoors because of the pandemic, who doesn’t want to embrace the outdoors?
With the R1T and R1S, Rivian is coaxing more people to go out on the open road and explore the natural world while maintaining the simple comforts we’ve built as a society. Rivian knew it years ago. People need to experience nature, its majesty, its serenity, and its unity.
Rivian encourages people to use their R1 vehicles out in nature and bond with others. After all, isn’t human connection the best Chicken Soup for the Soul? Rivian is giving people the opportunity to create their own adventures and share stories around a camp fire–or in Rivian’s case, the Camp Kitchen.
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Tesla to open source Model S and Model X designs and software
Tesla flexes incredible Robotaxi metric that skeptics will hate
