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Tesla is considering a significant expansion of its Fremont Factory
Tesla’s Fremont Factory could have its production capacity increased, according to CEO Elon Musk. Tesla is “considering expanding [Fremont] significantly,” Musk said in a Tweet last night.
Following Musk’s heavily publicized jab at President Joe Biden on Tuesday night for not mentioning Tesla in the State of the Union Speech with the likes of Ford and GM, who received Biden’s praise for electric vehicle projects resulting in employment opportunities. While Biden commended Ford for $11 billion invested and 11,000 new jobs and GM for $7 billion and 4,000 new employment opportunities in Michigan, Musk hit back with a valid point.
“Tesla has created over 50,000 US jobs building electric vehicles & is investing more than double GM + Ford combined,” he said, alerting “the person running this account” to give Tesla more credit.
While Biden finally gave Tesla its praise last month, more public figures are called for the President to give the automaker credit. Former Kiss bassist and co-lead singer Gene Simmons said, “Actually, @elonmusk makes a solid point to Pres @JoeBiden. The President doesn’t mention Tesla, perhaps because Tesla is non-union and moved to Texas, a “right to work” state. Give Elon Musk/Tesla its due. They are game changers and should be heralded.”
Musk clarified Simmons’ comment, stating that Tesla still operates its Fremont facility in Northern California. Tesla did move its headquarters from Palo Alto to Austin, Texas, late last year. In California, Tesla produces all four of its current vehicles, and the plant has been responsible for handling all demand in North America for several years. The Model S and Model X are also shipped from this plant globally, as Gigafactory Shanghai in China, Tesla’s other active manufacturing plant only produces builds of the Model 3 and Model Y.
Actually, we still operate our California factory, which is the largest auto plant in North America, at full capacity and are considering expanding it significantly.
It has built 2/3 of all electric vehicles in North America, twice as much as all other carmakers combined.
— Elon Musk (@elonmusk) March 3, 2022
Musk said that Tesla is considering an expansion of the Fremont Facility, which has 5.3 million square feet of manufacturing and office space already. However, Fremont is responsible for such a substantial piece of Tesla’s manufacturing footprint, that the automaker may need to expand operations at the plant to keep up with demand. While the Texas factory is set to begin deliveries soon and Gigafactory Berlin is rumored to be receiving final approval tomorrow, production at both factories could begin before the end of the quarter. Gigafactory Shanghai is also expected to have its capacity doubled, adding to Tesla’s considerable additions to its manufacturing output
Tesla says its current production output for Fremont is 600,000 vehicles annually: 500,000 Model 3 and Model Y with 100,000 Model S and Model X.
Nevertheless, Tesla will still need more facilities and more manufacturing space. In Fremont over the past several years, Tesla has expanded production lines and made some temporary manufacturing spaces permanent. Tesla’s Sprung Structure, which contained General Assembly line 4.5, was made permanent last Summer, according to filings found by Teslarati.
“This is the final straw,” or is it?
In May 2020, Musk stated that Tesla will move its Headquarters to Texas and its future programs to Texas and Nevada immediately. Unhappy with the treatment at the time, Tesla was working to reopen the factory when the COVID-19 pandemic was affecting businesses nationwide. Musk stated a potential lawsuit against Alameda County would be filed if Tesla’s Northern California facility was not allowed to reopen. Musk said Tesla would move its operations. “If we even retain Fremont manufacturing activity at all,” Musk said, “it will be dependent on how Tesla is treated in the future. Tesla is the last carmaker left in CA.”
Frankly, this is the final straw. Tesla will now move its HQ and future programs to Texas/Nevada immediately. If we even retain Fremont manufacturing activity at all, it will be dependen on how Tesla is treated in the future. Tesla is the last carmaker left in CA.
— Elon Musk (@elonmusk) May 9, 2020
Several months later, Musk said that Tesla’s headquarters would remain in California “for the short term.” About fifteen months later, Tesla moved its HQ to Austin.
Evidently, Musk plans to keep Fremont in Tesla’s manufacturing plans and may expand the factory altogether. Interestingly, although Fremont has been a ramped factory for several years and produces all four vehicle models, it contributed less to Tesla’s 2021 delivery figures. Gigafactory Shanghai was responsible for 51.7 percent of all deliveries for Tesla last year, outpacing the Fremont factory.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
