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Tesla Cybertruck factory: Tulsa’s underdog campaign is giving Austin’s bid a run for its money
The site of Tesla’s Cybertruck Gigafactory has not been finalized yet, though reports suggest that there are now only two cities under consideration: Austin, Texas and Tulsa, Oklahoma. Between the two cities, it initially appeared that Austin may be a shoe-in for the electric car maker considering Texas’ ties with SpaceX, Musk’s private space venture. But if there is something that has become evident in recent weeks, it is the fact that Tulsa, Oklahoma will not give up its shot to net Tesla’s next factory without a fight.
The final decision about the site of Tesla’s next electric vehicle factory is expected to be related in a few weeks, perhaps during the company’s upcoming second quarter earnings call. As the days count down to the fateful date, the Tulsa vs Austin race is heating up, with the underdog from Oklahoma seemingly gaining some momentum against Austin, which seems to be encountering some speed bumps in its efforts to secure the Cybertruck Gigafactory.
Travis County, which is home to Austin, is expected to vote this week on a portion of 10 year tax rebates that total over $65 million. However, not everything is going smoothly. Similar to its experience in Gigafactory Berlin, Tesla’s impending arrival has received resistance from a number of local groups. Doing a hearing with the Travis County Commissioners Court last week, for example, representatives from local churches, workers groups, and unions, expressed their concerns about the electric car maker and its proposed incentives.
These issues, at least for now, do not seem to be present at Tulsa. As noted in a Reuters report, Oklahoma has signed a nondisclosure agreement about its incentives package for Tesla, though Commerce Secretary Sean Kouplen noted that its bid is comparable and at parts even better than Austin’s. The bid includes business and personal tax breaks, and most of them are already guaranteed under state law. This meant that the approval of the incentives in Tulsa will not require the kinds of public votes that have already caused several delays in Austin.
And this is just the tip of the iceberg. Online, the city’s Big F*cking Field Twitter account is on high gear, and all over Tulsa, Tesla fever has pretty much set in. Tulsa’s famous Golden Driller statue has been fitted with a Tesla logo on its chest and a face that eerily resembles CEO Elon Musk. The city has also secured thousands of signatures from engineers who have pledged to move to Tulsa if Tesla decides to set up shop in the city. Local retailers have caught the Tesla bug as well. In a statement to the publication, Kouplen noted that his children came home the other day with a photo of a Tesla-themed snow cone, and a local pizzeria has pledged to give away free pizzas for the city’s would-be Tesla employees.
“The response here continues to be overwhelming. In the time that we’re in, having something positive to hold on to or grab is really making a difference,” Kouplen said.
Quite interestingly, Tesla appeared to have been set on Austin for the site of its Cybertruck Gigafactory. But following reports last month that the company had purchased land in Texas, CEO Elon Musk clarified that Tesla has not made a final decision yet. With this, Tulsa seemed to have put the pedal to the metal, culminating in Musk actually visiting the city earlier this month and being hosted by Oklahoma officials at a massive field that would be the potential site of the upcoming factory. Pictures of the meeting, which featured the CEO candidly speaking with officials, were shared online by Oklahoma Governor Kevin Stitt.
Oklahoma officials were scheduled to make their pitch to dozens of Tesla executives in a Zoom call on Monday afternoon. Regardless of the results of this, however, one cannot deny the admirable grassroots push that Tulsa has done to make it this far in the race for the Cybertruck Gigafactory. In a previous comment, Kouplen noted that even if Tulsa loses to Austin this time around, it does not mean that the city will never get a Tesla facility. “This won’t be the last factory they build or the last investment they make. We’re building a relationship with Tesla that will continue regardless of what happens this time,” Kouplen said.
Tesla Full Self-Driving (Supervised) showed a record attach rate at delivery for new vehicles in the third quarter of 2026.
75 percent of new vehicle deliveries in North America included a subscription to FSD software, up from 55 percent in the prior quarter, a 20-percentage-point sequential gain in the company’s most mature market.
Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS
Tesla shed light on the Q3 Shareholder Deck that 75 percent of new deliveries came with an FSD subscription:
“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets. “
The higher attach rate accompanied strong growth in the overall FSD consumer base, as active subscriptions rose to 1.75 million, a 67 percent year-over-year increase. For the first time, more than half of paid customers are on the monthly subscription, which is priced at $99 per month in the U.S.
People are buying FSD with a car attached, not the other way around
— Elon Musk (@elonmusk) October 21, 2026
The transition to subscriptions has accelerated since Tesla discontinued the one-time purchase option in most markets earlier this year. The recurring model improves revenue visibility and margins compared with large upfront payments. With three-quarters of North American deliveries now including FSD, the software is now an evidently large contributor to Tesla’s economics and ancillary revenue.
Geographic expansion remains important for further gains. FSD is now available in nine countries in the EU, and more than 100,000 customers have driven over 160 million kilometers. Tesla is pursuing broader EU-wide approval, with a related vote expected in December. Similar progress in additional markets could support higher attach rates beyond North America.
These results came as Tesla had a strong quarterly delivery performance of 486,532 vehicles in the quarter, which came with its largest passenger-vehicle backlog in four years. Battery supply continued to limit volume, but the company has pointed to FSD as a clear difference-maker that is helping sustain demand. As supervised capabilities improve, the attach rate will likely continue to improve.
At face value, it is a key measure of how Tesla is converting sales into autonomy progress.
Update: 10/22 10:51a – Para 1 consumers changed to “customers” for accuracy.
Tesla Cybercab units finally got a definitive date for when they will be able to be purchased by customers, ending speculation regarding whether the fully autonomous vehicle would be available in the near term.
During Tesla’s third-quarter 2026 earnings call on October 21, Vice President of Engineering Lars Moravy said the company is aiming to begin delivering its purpose-built Cybercab robotaxi to customers before year-end.
🚨 In short, Cybercabs are slated to go to customers by end of the year. All units are going into Robotaxi fleet currently, per @larsmoravy
Cybercab will be “transport-as-a-service,” but vast majority of Cybercab will be “Tesla-owned,” @elonmusk says https://t.co/R8Qu8QWdmp
— TESLARATI (@Teslarati) October 21, 2026
“We’re trying to get Cybercabs to customers by the end of this year, 2026,” Moravy said. He added that production is underway on the line at Gigafactory Texas, but “all of those are currently going to our own internal Robotaxi fleet.”
Moravy explained that as operations scale, Tesla will “mainly deliver fully designed autonomous vehicles to our customers,” with the Cybercab as the first such vehicle. Initial customer deliveries will start small while the company gains experience with delivery logistics, ownership models, fleet management, and operating autonomous vehicles outside its direct control.
CEO Elon Musk reinforced the limited nature of private sales, describing the Cybercab primarily as a “transport-as-a-service” offering rather than a personal ownership vehicle like the Model 3, Model Y, or upcoming Roadster. “The vast majority of the Cybercab stuff will be Tesla-owned and transport-as-a-service,” Musk said.
The Cybercab is a two-seater vehicle developed by Tesla without a steering wheel or pedals. It relies completely on Tesla’s Full Self-Driving suite and has been in production since February. Early units have been put in Tesla’s Robotaxi service as of early September, when the company launched rides to the public. Tesla previously indicated it would aim to sell Cybercabs for about $30,000.
Unsupervised Full Self-Driving is expected to ship to consumer cars during Q2 2027, Ashok Elluswamy, Tesla’s Head of AI, indicated during the call. Early buyers or fleet operators may receive vehicles whose autonomous operation remains geographically restricted due to lagging regulatory agencies. There are some hurdles that remain ahead of Cybercab deliveries.
Tesla (NASDAQ: TSLA) reported its earnings for the third quarter of 2026, marking a reasonable performance on the various financial metrics. Tesla still plans to hold a call that will field investor questions at 5:30 p.m. ET, 4:30 p.m. CT.
Here’s where Earnings came in:
- Total Revenues: $28.046 reported vs. $28.34B expected
- Non-GAAP EPS: $0.48 reported vs. $0.45 expected
- Operating Margin: 2.6 % reported vs. 2.5% expected
- Operating Income: $718M reported vs. $721M expected
- Free Cash Flow: $1.531B reported vs. ~-$4.51B expected
Tesla $TSLA Earnings Results:
Revenues: $28.046B
Non-GAAP EPS: $0.48
Operating Margin: 2.6%
Operating Income: $718M
FCF: $1.531B— TESLARATI (@Teslarati) October 21, 2026
Major Takeaways
Full Self-Driving (Supervised)
“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets.”
Tesla Semi
“We began volume production of Tesla Semi, our Class 8 heavy-duty truck. The top variant can go 500 miles at full 82,000 lbs gross combination weight while achieving an efficiency of 1.7 kWh/mile. That efficiency allows the Tesla Semi to use a third of the energy used by a comparable diesel truck to haul the same payload. In a transportation market where energy is one of the largest components of total cost per mile, this will provide a meaningful advantage to Tesla Semi operators.”
SI Compute
“We plan to reach 400 MW of SI training compute by the end of the year, supporting the development of both vehicle and humanoid robot autonomy software. Additionally, we continued construction for the Austin Fab, where we plan to start commissioning equipment in 2027.”
Robotaxi
“We began deployment of Cybercab into our Robotaxi fleet in Austin. We reached nearly two million cumulative unsupervised miles for our Robotaxi service as of the end of the quarter. Operating hours in Austin are now 6am to midnight, and we expect to reduce wait times via increased fleet supply and improvement of Robotaxi orchestration algorithms. Grok is available in Cybercab with access to Grok Bot and Connectors, which allows users to manage their inbox, calendars, files, chats and tasks – all hands free via voice command – making Cybercab a mode of transport, a productivity space and, with our entertainment options, a second living room.”
Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.
Tesla buyers are buying for Full Self-Driving and not for the car, data shows
Tesla Cybercab gets a for sale date at last
