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Tesla Cybertruck factory: Tulsa’s underdog campaign is giving Austin’s bid a run for its money
The site of Tesla’s Cybertruck Gigafactory has not been finalized yet, though reports suggest that there are now only two cities under consideration: Austin, Texas and Tulsa, Oklahoma. Between the two cities, it initially appeared that Austin may be a shoe-in for the electric car maker considering Texas’ ties with SpaceX, Musk’s private space venture. But if there is something that has become evident in recent weeks, it is the fact that Tulsa, Oklahoma will not give up its shot to net Tesla’s next factory without a fight.
The final decision about the site of Tesla’s next electric vehicle factory is expected to be related in a few weeks, perhaps during the company’s upcoming second quarter earnings call. As the days count down to the fateful date, the Tulsa vs Austin race is heating up, with the underdog from Oklahoma seemingly gaining some momentum against Austin, which seems to be encountering some speed bumps in its efforts to secure the Cybertruck Gigafactory.
Travis County, which is home to Austin, is expected to vote this week on a portion of 10 year tax rebates that total over $65 million. However, not everything is going smoothly. Similar to its experience in Gigafactory Berlin, Tesla’s impending arrival has received resistance from a number of local groups. Doing a hearing with the Travis County Commissioners Court last week, for example, representatives from local churches, workers groups, and unions, expressed their concerns about the electric car maker and its proposed incentives.
These issues, at least for now, do not seem to be present at Tulsa. As noted in a Reuters report, Oklahoma has signed a nondisclosure agreement about its incentives package for Tesla, though Commerce Secretary Sean Kouplen noted that its bid is comparable and at parts even better than Austin’s. The bid includes business and personal tax breaks, and most of them are already guaranteed under state law. This meant that the approval of the incentives in Tulsa will not require the kinds of public votes that have already caused several delays in Austin.
And this is just the tip of the iceberg. Online, the city’s Big F*cking Field Twitter account is on high gear, and all over Tulsa, Tesla fever has pretty much set in. Tulsa’s famous Golden Driller statue has been fitted with a Tesla logo on its chest and a face that eerily resembles CEO Elon Musk. The city has also secured thousands of signatures from engineers who have pledged to move to Tulsa if Tesla decides to set up shop in the city. Local retailers have caught the Tesla bug as well. In a statement to the publication, Kouplen noted that his children came home the other day with a photo of a Tesla-themed snow cone, and a local pizzeria has pledged to give away free pizzas for the city’s would-be Tesla employees.
“The response here continues to be overwhelming. In the time that we’re in, having something positive to hold on to or grab is really making a difference,” Kouplen said.
Quite interestingly, Tesla appeared to have been set on Austin for the site of its Cybertruck Gigafactory. But following reports last month that the company had purchased land in Texas, CEO Elon Musk clarified that Tesla has not made a final decision yet. With this, Tulsa seemed to have put the pedal to the metal, culminating in Musk actually visiting the city earlier this month and being hosted by Oklahoma officials at a massive field that would be the potential site of the upcoming factory. Pictures of the meeting, which featured the CEO candidly speaking with officials, were shared online by Oklahoma Governor Kevin Stitt.
Oklahoma officials were scheduled to make their pitch to dozens of Tesla executives in a Zoom call on Monday afternoon. Regardless of the results of this, however, one cannot deny the admirable grassroots push that Tulsa has done to make it this far in the race for the Cybertruck Gigafactory. In a previous comment, Kouplen noted that even if Tulsa loses to Austin this time around, it does not mean that the city will never get a Tesla facility. “This won’t be the last factory they build or the last investment they make. We’re building a relationship with Tesla that will continue regardless of what happens this time,” Kouplen said.
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Elon Musk
Tesla AI boss reveals how big Optimus is going to get
Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.
![Tesla Optimus Gen 3 [Credit: Tesla]](https://www.teslarati.com/wp-content/uploads/2026/03/tesla-optimus-gen3-diner.jpg)
Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”
The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.
The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.
Correction, 10 million robots https://t.co/0z4nyQNTzp
— Ashok Elluswamy (@aelluswamy) July 30, 2026
Tesla Optimus project fires up as Musk sees production line progress
Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.
Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.
The Trump Administration today made several key moves to help with the deployment of autonomous vehicles by cutting overreaching red tape that has stifled growth and innovation for years.
The moves, which were put forth by the National Highway Traffic Safety Administration (NHTSA), aim to grant temporary exemptions to at least one company currently, although that could expand in the coming months. Additionally, it will work with organizations to develop standards and a sound but efficient regulatory landscape.
Zoox is the only company mentioned explicitly by the Trump Administration in its press release announcing the new terms today. They will receive a temporary two-year exemption that will allow the commercial deployment of up to 2,500 vehicles annually for two years.
There is a potential exemption for Robomart, Inc., which “requests a temporary exemption from certain FMVSS No. 500 requirements for a low-speed vehicle operated by an ADS without a human driver onboard. NHTSA will publish a separate notice seeking public comment on its merits once the initial evaluation is complete,” the agency said.
Here are the five new terms that Secretary Sean Duffy has implemented through the NHTSA today:
- Allow Zoox to commercially deploy its robotaxis through a temporary exemption.
This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances. - Accelerate development of first-ever AV performance standards through a partnership with SAE Industry Technologies Consortia (ITC).
This partnership will fund a three-year, $5 million “A2SCEND” consortium, bringing together experts to gather data and accelerate creation of the first-ever AV performance standards. This project will inform a single national standard for AV safety to eliminate the patchwork regulatory landscape that has stifled innovation for years. - Publish an interim final rule that allows vehicles manufactured prior to an exemption to be eligible for a commercial deployment exemption.
This rule will modernize the application process and improve access to exemptions for innovators, including AV developers, by granting the NHTSA Administrator the discretion to apply temporary exemptions to vehicles manufactured prior to the effective date of an exemption grant. - Streamline the application process for Part 555 exemptions by updating guidance and soliciting feedback from the public.
By updating the Part 555 exemption process—which allows automakers to temporarily sell a limited number of non-compliant vehicles, primarily to test new technologies—NHTSA is aiming to create a more flexible oversight structure for exemptions and summarize recent AV framework activities, including expanded exemption pathways, streamlined crash reporting, and ongoing efforts to modernize Federal Motor Vehicle Safety Standards (FMVSS). - Establish a new Federal Docket for public feedback on NHTSA’s updated safe AV development and deployment guidance.
NHTSA is updating its technical guidance for AVs for the first time since 2017—focusing on key safety areas like emergency responder interactions, safety management systems, remote assistance, and post-crash behavior to help the industry scale up driverless deployments safely.
Additionally, the NHTSA said it has modernized some safety standards by proposing updates to:
- FMVSS 102 – Transmission shifting
- FMVSS 103/104 – Windshield defrosting and wiping
- FMVSS 110 – Tire placards
- FMVSS 135 – Braking systems
- FMVSS 101 – Controls and displays
- FMVSS 108 – Vehicle lighting
- FMVSS 111 – Mirrors and rearview display
- FMVSS 126 – Electronic stability control systems
- FMVSS 201/208 – Sun visors and warning labels
These changes aim to make the regulatory process for autonomous vehicles more streamlined and efficient, which could help the U.S. gain dominance over autonomous vehicle systems moving forward.
Elon Musk is, in many respects, one of the biggest and most influential figures in modern-day artificial intelligence.
Given that Tesla, SpaceX, and xAI are all looked at in their respective fields as leaders to an extent, each of them has a heavy influence on the future of AI, even though two of them are not thought of, at face value, as AI companies.
Musk has grand expectations for what is to come with AI, not only as a form of assistance to make human lives easier, but to make humans multiplanetary and solve some of the biggest issues that face us today. But even he is astounded by AI’s pace of progress.
He believes that in two years, AI will be so mind-blowing it might be unrecognizable.
Given that AI from 2 years ago feels so old that it should be in a museum, then obviously AI 2 years from now will be mind-blowing https://t.co/TcsKZ8o8OE
— Elon Musk (@elonmusk) July 30, 2026
This progress can be seen in a variety of ways, but perhaps the most popular way people have shown AI’s progress, especially on social media, is through an incredibly arbitrary way of watching Will Smith eat spaghetti:
The progression in AI of Will Smith eating spaghetti (2023 – 2026) pic.twitter.com/VDv82mB5gs
— internet hall of fame (@InternetH0F) February 10, 2026
This is a great way to show people how AI is improving, especially from a perspective that examines how it can manufacture images and video from prompts. AI is an incredibly complex concept, however, and it goes much deeper than Will Smith eating Italian food.
Musk’s most widely adopted method of AI is likely Tesla Full Self-Driving, which impacts millions of people as they utilize it to increase safety with their travel. Musk has routinely pushed incredibly aggressive timelines for self-driving, especially unsupervised.
Perhaps this perspective is why he feels that things will be solved in a timeframe that is much more aggressive than most of us would think. Regardless, the progress of AI is moving fast, and it seems that Musk’s expectations for it could be high.
But if it can actually achieve full-length motion pictures and even more realistic production value, it will be hard to distinguish between reality and AI very soon.
![Tesla Optimus Gen 3 [Credit: Tesla]](https://www.teslarati.com/wp-content/uploads/2026/03/tesla-optimus-gen3-diner-80x80.jpg)
Tesla AI boss reveals how big Optimus is going to get
Autonomous vehicle red tape gets slashed by Trump Administration
