News
The case for Tesla to operate multiple car factories in the US has never been stronger
The recent controversial events surrounding Tesla and its main electric vehicle production plant in Fremont, CA, is one that will likely have repercussions on the company’s future. But beyond the controversy, the recent events surrounding Fremont highlight one key point: it is in Tesla’s best interests to ensure that its vehicle production facilities will no longer be exclusive to one state.
The Fremont factory and Alameda County’s insistence on keeping it closed has resulted in Tesla filing a case against the county. So far, the mayor of the City of Fremont and the City Palo Alto have sided with Tesla, and Elon Musk has remarked that the company’s HQ and future projects will be relocated to other sites, such as Gigafactory Nevada and a Texas site. In the midst of this all is a County Public Health Officer who has reportedly ignored Tesla’s efforts at proposing a reopening plan for the Fremont factory.
What is pretty ironic is the fact that among the carmakers currently operating a production facility in the United States, Tesla is arguably the most experienced in dealing with the COVID-19 pandemic. The electric car maker has successfully dealt with the virus in Shanghai, and following a government-mandated shutdown, Tesla was able to return to regular operations gradually. Once reopened, Gigafactory Shanghai adopted a series of serious anti-coronavirus strategies that helped the company’s workers stay safe despite the pandemic. Tesla intends to do the same in Fremont, if not more.
For now, reopening the Fremont factory will likely be the result of pressure on the county or a serious stroke of fortune that would allow Tesla and the County Public Health Officer eye-to-eye. Each of these requires more than its own stroke of luck, but it doesn’t necessarily have to be. That is, if Tesla has multiple electric vehicle production facilities in the United States. If Tesla has another factory in the US located in an area that is more supportive of the company, it would not have to go through legal means to reopen its primary production facility.
Tesla’s next facility will likely be located in Texas, and so far, Sen. Ted Cruz has stated on Twitter that the state is fully behind the electric car maker. Texas actually makes sense for Tesla, especially considering that SpaceX, Musk’s private space venture, already has a facility in Boca Chica. If speculations prove right, Tesla can very well be building its first Terafactory in the state, which will be making the Cybertruck, and perhaps other vehicles like Model Y and Semi as well.
Tesla is now at a point where it is producing vehicles that are not intended for a small demographic of car buyers. With the advent of the Model 3 and the Model Y, as well as the upcoming Cybertruck, Tesla is taking on the mainstream market, an industry that counts its production numbers in the hundreds of thousands. This means that the company is now poised to meet the juggernauts of the auto industry like General Motors and Volkswagen head-on, provided that it has the resources to do so. It just has to make sure that its vehicle production activities could not be stopped just because of a single factory shutdown.
With this in mind, it may be a good idea for Tesla to expand its vehicle production capabilities far beyond the Texas Gigafactory/Terafactory. Tesla’s vehicle lineup does not end with the Cybertruck, the Roadster, and the Semi, after all. References to a Tesla van have been stated before, and Tesla has also hinted at a vehicle that’s smaller and more affordable than the Model 3. The more successful Tesla gets, and the more advanced the company’s Full Self-Driving suite becomes, the healthier the demand for Tesla’s vehicles will be. To accomplish this, it may be a good idea to look at legacy auto’s playbook for once, and start establishing car factories across the United States.
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
