Tesla looks to convert Cybertruck reservations into sales before end of year with $1k discount

Credit: Elon Musk/X

Tesla is looking to convert Cybetruck reservations into more sales by offering a $1,000 discount on any of its other vehicles before the end of the year.

Tesla launched the Cybertruck yesterday at its Delivery Event in Austin, Texas, but it won’t start making deliveries to more people until 2024 for the Dual Motor and “Cyberbeast” trims, while the Single Motor Rear-Wheel-Drive configuration won’t launch until 2025.

With people expecting to wait for what could be a considerable amount of time before they take delivery of their Cybertruck, the automaker is attempting to turn those reservations into sales by offering a $1,000 discount on the purchase or lease of a new Tesla. The order must be submitted by December 31:

Tesla is sitting just north of 1.3 million units delivered so far this year globally, with its goal to still reach the 1.8 million unit bogey that it set for itself. Tesla has pulled out several discounts and other moves to push deliveries upward, as we are now in the final month of 2023.

Additionally, with somewhere between 1 million and 2 million people waiting for their Cybertruck, it might be a year or two before they actually take delivery. Many may have expected to have a Cybertruck in their garage or driveway sooner than that, and may have lined up previous vehicle purchases or leases with this year’s release of the all-electric pickup.

With delivery timelines being pushed into 2024 and 2025, Tesla is hoping to keep customers with this discount, which will also result in more deliveries in hopes of reaching the 1.8 million unit goal for 2023.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey Klender: Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his time at TESLARATI, Joey has broken several big stories, including the first images of the Tesla Model S Plaid, the imminent release of the 4680 Model Y through EPA certification, and several expansions to the Lucid AMP-1 factory in Arizona, to name a few. His stories have been featured in several publications, including Yahoo! Finance, Fox News, CNET, and Seeking Alpha. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on Twitter @KlenderJoey.
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