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Tesla will provide cars for Daimler and BMW subsidiary's mobility service

Daimler-BMW joint venture FreeNow (Source: FreeNow | Twitter)

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Tesla has arrived in Germany, and the company appears to have disrupted the local electric car market to such a degree that a BMW and Daimler subsidiary will be purchasing 60 Tesla vehicles to expand its electric car fleet.

The latest report by German publication Sueddeutsche revealed the plan of mobility provider FreeNow, formerly known as Mytaxi, to buy electric cars from Tesla. The company is one of the leading mobility providers in Europe with its services available in over 100 cities and more than 100,000 drivers using its service.

The Hamburg-based mobility company was established in 2009, then it was bought by Daimler in 2014. Last year, Daimler partnered with BMW for its mobility operations and both companies promised to pour in a billion euros to help scale the brand. The joint venture has Uber in its sights, and is poised to eventually challenge the ride-hailing app in Europe and Latin America.

Last year, FreeNow reportedly served 20% more passengers in Germany compared to its 2018 figures. It’s lineup of drivers also increased by 27% or about 28,000 in Germany. Across all markets, it has a user base of 90 million people.

It is not surprising to see why Tesla will be the go-to carmaker of mobility providers in Germany and the rest of Europe, particularly those who operate an electric car fleet. The Model 3 mass-produced sedan, for example, will also be adopted by German taxi operator Taxi Norman because of the potential massive savings in fuel and maintenance costs offered by the vehicle.

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Another possible reason why mobility providers would love Tesla vehicles is because these electric cars are practically future-proof. The electric car maker can easily push over-the-air updates to improve the vehicles’ performance or enhance their features.

Of course, one cannot ignore that one day, these Tesla electric vehicles will become Robotaxis once Musk and his team perfect its Full Self-Driving technology and pass the requirements of regulators. Tesla’s neural network also continues to improve and evolve as more and more data are fed into it from the fleet of Teslas on the road today.

According to estimates, FreeNow raked in 2.4 billion euros in 2019 and plans to double that this year. “We know it is aggressive and really ambitious, but we want to double our revenue again next year while further improving our profitability,” said FreeNow CEO Marc Berg.

It seems, as the cliche goes, Tesla really walks the walk to a point that German automotive giants actually trust its products and rely on them to achieve their own ambitious business goals.

As Tesla sets its foothold in Germany with the construction of Gigafactory 4 in Brandenburg and the eventual production of electric vehicles for the country and the rest of Europe, it won’t be a stretch to speculate that more mobility providers would tap Tesla when they transition to electric vehicle fleets.

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A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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