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Tesla shopping experience ‘as easy as Amazon Prime:’ Morgan Stanley

(Credit: Tesla)

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Morgan Stanley analyst Adam Jonas compared Tesla’s shopping experience with Amazon Prime in his latest research note. 

Like most of its practices, Tesla has its own way of selling vehicles. Unlike legacy automakers, Tesla sells directly to customers. Traditional OEMs sell through dealerships. Tesla’s way of selling cars has highlighted a big issue with dealerships: price markups. 

Jonas wanted to trade in his Sienna for a brand-new SUV. In his recent note, Jonas wrote about his experience buying a vehicle from a dealership. The Morgan Stanley analyst found purchasing a car for MSRP value challenging. Even when he thought he found a dealer willing to sell at MSRP value, he still had to negotiate to pay the OEM’s price. 

After finding the variant he wanted for MSRP price online, Jonas called the dealer and coordinator to confirm the unit’s VIN and price. After receiving confirmation on the VIN and cost, he drove 90 minutes to pick up his new car. He also took a screenshot of the dealer’s price on the store website.

When Jonas arrived at the store, the dealer handling the transaction was surprised that he expected to pay the MSRP value for the new SUV. Even after Jonas said he had confirmed the price with the store’s coordinator, the dealer seemed reluctant to give him the MSRP value. 

“Who told you that? No way, I’d normally start someone at least $3k above sticker on this vehicle. You should do your research, buddy,” said the dealer. 

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Luckily, Jonas has taken a picture of the dealership’s website, which stated it was selling the vehicle at MSRP value. He processed his new car smoothly after showing the screenshot to the dealer. 

After the experience, Jonas believes Tesla’s sales process is a competitive advantage. 

“While a lot of attention this year has been paid to Tesla’s frequently changing prices, within one region, all consumers pay the same price for the vehicle…It’s a smooth process that is creating an increasingly visible discrepancy between the legacy car buying experience and the Tesla experience,” Adam Jonas wrote. 

“Tesla’s ability to own its own stores to make the shopping experience as easy as Amazon Prime while having the ability to ‘stack retail’ on the downstream recurring revenue, used, and parts/service revenue is the single most underappreciated advantage Tesla has over its legacy competition, in our view.”

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Tesla schedules Roadster unveiling event, and you won’t believe when it is

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Tesla has tentatively scheduled its unveiling event for the Roadster’s next-generation iteration, and you will not believe the date the company picked for it.

Tesla CEO Elon Musk said during the 2025 Annual Shareholders Meeting that the company is aiming for an April 1 demo event.

Yes, April Fools’ Day.

Tesla originally aimed for its “most epic demo” to take place at the end of this year. However, the writing on the wall as 2025 winds down seemed to indicate the company was not quite ready to show off everything it plans to implement into the Roadster.

Its capabilities have been teased quite heavily throughout most of the year, but the biggest hints came last week when Musk appeared on the Joe Rogan Experience Podcast.

He said:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

The Roadster has been somewhat of a letdown, at least in its newest version, thus far. Tesla has routinely delayed the project, putting those who put lofty down payments on the car in a weird limbo, lost at what to do.

One notable pre-orderer cancelled his reservation last week and got in a spat with Musk about it.

Now that there is a definitive date for the Roadster unveiling, Musk and Co. should have a more definitive cutoff date for features and capabilities. Chief Designer Franz von Holzhausen said earlier this year that when they showed Musk what they had done with the Roadster, the CEO encouraged them to do even more with it.

This delayed things further.

Musk also said he believes production would begin between 12 and 18 months after the unveiling, putting it out sometime in 2027.

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Elon Musk

Tesla (TSLA) shareholders officially approve Elon Musk’s 2025 performance award

To earn his landmark pay package, Musk would be required to lift Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade.

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Justin Pacheco, Public domain, via Wikimedia Commons

Tesla (NASDAQ:TSLA) CEO Elon Musk has officially approved his 2025 Performance Award, a landmark pay package that could make him the world’s first trillionaire and make Tesla the most valuable company in the world by a mile. 

The 2025 CEO Performance Award was officially approved by Tesla shareholders at the 2025 Annual Shareholder Meeting.

Elon Musk‘s landmark pay package

As per Tesla, more than 75% of the shareholders approved Elon Musk’s 2025 CEO Performance Award. It was then unsurprising that the approval of Elon Musk’s pay plan received overwhelming applause from the event’s attendees.

The CEO took to the stage with much enthusiasm, welcoming every shareholder to the event and dancing briefly on stage. Optimus also danced on stage smoothly, demonstrating its improved movements to much appause.

Elon Musk’s 10-year targets

To earn his 2025 CEO Performance Award, Musk would be required to grow Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade. At that level, Tesla would surpass every major public company in existence. The compensation plan also requires Tesla’s operating profit to grow from $17 billion last year to $400 billion annually. 

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Apart from leading Tesla to become the world’s biggest company in history, Musk is also required to hit several product targets for the electric vehicle maker. These include the delivery of 20 million Tesla vehicles cumulatively, 10 million active FSD subscriptions, 1 million Tesla bots delivered, and 1 million Robotaxis in operation.

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Elon Musk

Tesla 2025 Annual Shareholder Meeting: How to watch

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Credit: @YunTaTsai1 | X

The 2025 Tesla Annual Shareholder Meeting from Gigafactory Texas is set to kick off at 4 p.m. EDT, 3 p.m. CDT.

The company will be having its typical presentation for the event, where CEO Elon Musk, along with other executives will discuss things like future products, the outlook of its self-driving development, potential releases for next year, and some current events within the company.

However, this year’s Shareholder Meeting has slightly more implications than others, as Investors and Shareholders have spent the last several months petitioning and supporting one of the proposals on the docket that could be the deciding factor in Musk staying or leaving Tesla.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

Proposal four outlines a new compensation package for Musk that could give him $1 trillion in shares if he is able to complete a variety of lofty goals related to production, self-driving, and other important company projects.

Musk has said that he is truly after more influence on company decisions, especially as the Tesla Optimus program is ramping up and becoming a more relevant part of the company’s story.

The CEO said during the Q3 Earnings Call that he would not feel comfortable developing an “army of robots” if he did not have a comfortable amount of influence in some of the decisions. He could be voted our or out-influenced by what he calls “activist shareholders.”

One of those investors came after his past pay package, which was approved by shareholders not once, but twice. Musk still was not able to obtain the pay because of a Delaware Chancery Court ruling.

Nevertheless, this is one of the last ditch efforts Tesla is making to get Musk the compensation that he wants.

The meeting is set to kick off at 3 p.m. local time in Austin. You can watch it via the livestream on X:

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