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Tesla dominates in Norway with 213% sales jump from ’24

Tesla dominated in Norway, and although it lags behind other OEMs for the year, the Model Y is the best-selling model in the country by a long shot.

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Credit: Tesla

Tesla has recorded a dominating performance in the Norwegian market as the company outpaced other automakers for the month of May.

The company walked away with 19 percent of the total EV sales for the month, with a vast majority of those coming from the Model Y, which accounted for 2,344 of the 2,598 sales Tesla had for the month.

Tesla Model Y has become the most common vehicle in Norway

As a whole, Tesla outpaced Volkswagen by just over 300 units as the German company continues to have a tremendous year across Europe in terms of EVs.

For Tesla, however, it was a tremendous month, especially compared to past years, and as it continues to experience a reduction in sales in the European market, this was an outlier.

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A Strong Month

Tesla’s performance in Norway in May was incredibly strong, including growth from the same month last year and quarter-over-quarter improvements.

Tesla sold just 830 units in Norway last May, meaning last month was a 213 percent increase compared to the same month last year.

For the year so far, Tesla has sold 7,600 units in Norway, trailing only Volkswagen, which has had a very strong year in Europe thus far. VW holds 19.5 percent of the total market share for the year in terms of EVs; Tesla has 13.7 percent.

However, the Model Y is still the best-selling EV in the country, and it is not particularly close. With 6,201 sales, it leads the Toyota BZ4X and the Volkswagen ID.4, which have 3,703 and 3,073 sales, respectively.

Tesla has combated weak sales figures in Europe this year, some of which are due to the Model Y changeover across all of the company’s global production facilities. CEO Elon Musk has said that he does not believe demand is an issue for Tesla at all, but instead, Europe is just a weak market.

Figures via EU-EVs

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches new Model S and Model X, and the changes are slim

Tesla’s newest versions of its flagship vehicles have arrived with some slim changes.

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Credit: Tesla

Tesla has officially launched the newest versions of its flagship Model S and Model X vehicles, but the changes are pretty slim, which is something we expected when a couple cars were spotted during public testing recently.

The new “refreshed” Model S and Model X were spotted recently by The Kilowatts, and the changes appeared to be a new front camera, a new color, and only a handful of other changes.

Tesla officially announced the launch of the Model S and Model X on Thursday night, and here’s what it listed as the changes to the two vehicles:

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  • Frost Blue paint color
  • Up to 410 miles of range (Model S Long Range – our longest range Tesla yet)
  • Even quieter inside: less wind + road noise & more effective Active Noise Cancellation
  • New wheel designs & improved aerodynamics = more range
  • Front fascia camera for better visibility
  • Dynamic ambient lighting that brings unique animations along the dash & doors upon entry
  • An even smoother ride thanks to new bushings & suspension design
  • Adaptive driving beams
  • New exterior styling for Model S Plaid, optimized for high-speed stability
  • More space for 3rd row occupants & cargo (Model X)

We expected most of these changes, especially the new Frost Blue paint color, as it was spotted by The Kilowatts in its initial coverage of the cars being spotted a few weeks back. Here’s what it looks like officially:

Some of the changes are familiar from the Model Y Refresh, which featured the quieter interior through acoustic-lined glass, a front fascia camera, new bushings, and suspension improvements for a smoother ride.

However, Tesla did refine the Model S Plaid’s exterior for “optimized high-speed stability.” You can see the difference between the two below:

The front-end air diffusers are much deeper, and the front end is more boxy than the previous iteration of the Plaid Model S.

Here are some more images of the Model S that Tesla released in a teaser video:

Tesla sells such a low volume of the Model S and Model X that it was probably less than likely that the company would put endless manpower and effort into completely redesigning it. CEO Elon Musk said a few years ago that the two cars would only stay in production for “sentimental reasons.” 

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While they are very special to the Tesla family, they are not incredibly important to the mission of the company.

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Tesla owners across the globe prepare for Robotaxi launch with this neat customization

Tesla will eventually have Robotaxis worldwide. Some owners are already preparing.

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Credit: @HanChulYong | X

Tesla owners are already preparing for the company’s launch of the Robotaxi platform with a new, neat customization that is appearing around the world.

On Tuesday, the first Tesla Robotaxi test mule was spotted in Austin, where the company will launch the first driverless rides of this ride-hailing service. At first, it will be a limited rollout, reserved for a select few. CEO Elon Musk said public rides could occur as soon as June 22.

First Tesla driverless robotaxi spotted in the wild in Austin, TX

However, the Tesla Robotaxi platform is not one that will be confined to cities and geofenced to certain areas.

Eventually, Tesla will gain enough confidence to roll the Full Self-Driving software straight to every car in the customer fleet that paid for it. Owners will be able to generate income for themselves while they sleep, as the cars will operate as ride-hailing vehicles for people to use for transportation.

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In an effort to prepare for the launch of Robotaxi, Tesla owners across the globe are installing Tesla’s ‘Robotaxi’ word art on their cars.

Here’s one in South Korea:

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Here’s another in the U.S.:

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Obviously, this is more of a symbol of support for the Robotaxi launch, but many owners are recognizing that Tesla’s Full Self-Driving software will extend to them the ability to use their personal cars as ride-hailing vehicles, becoming a part of the global fleet of self-driving chauffeurs.

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Elon Musk

Tesla sues former Optimus engineer for stealing trade secrets

Tesla is suing a former engineer who worked on Optimus after he left and immediately started a robotics company that achieved quick development of a hand.

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Credit: Elon Musk | X

Tesla is suing former Optimus engineer Jay Li in federal court after accusing him of stealing trade secrets and using them to enable a startup he founded after he left.

Li is accused of stealing confidential files and using them to help get his company, “Proception,” off to a rocking start. Tesla says the files Li took helped his new startup “shortcut the typical development process” for robot hands, something that took Tesla years to develop and evolve.

The company said in the complaint (via Reuters):

“Through Li’s pilfering, Defendant Proception purportedly achieved in a matter of months what it has taken Tesla over four years, hundreds of employees, and billions of dollars to achieve.”

Li was an employee at Tesla for several years, working on the Optimus sensor team from 2022 to 2024. The company says it utilized and devoted “extraordinary resources” to the development of Optimus, which has come a long way since its unveiling several years ago.

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Tesla Optimus to receive hands with 22 degrees of freedom later this year

Li allegedly downloaded confidential files related to Optimus’ robotic hand movement research before departing the company. He did not work on the hands at the time. However, he left and swiftly started Proception, as the suit states the company was founded just six days after he left Tesla.

Proception was gloating about its ability to build robotic hands just five months after the company was founded. Tesla says the hands have “striking similarities” to its own design for Optimus.

The company is looking for monetary damages and a court order that would block Proception from misusing the secrets it accuses Li of taking.

This is not the first suit Tesla has filed over trade secrets and confidential information theft. Recently, it accused German-Canadian dual citizen Klaus Pflugbeil of stealing battery-related secrets. He was arrested and sentenced to two years in prison.

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Men accused of selling Tesla battery secrets arrested in undercover sting

The U.S. Department of Justice used an undercover sting to arrest Pflugbeil.

Tesla is being represented by Josh Krevitt, Orin Snyder, and Angelique Kaounis of Gibson Dunn & Crutcher.

The case is Tesla Inc. v. Perception Inc., U.S. District Court for the Northern District of California, No. 5:25-cv-04963.

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