With the rise of battery-electric vehicles (BEVs) in Norway, there has been a significant drop in diesel-fueled vehicle sales in the country. Some models, such as Volvo’s V40, V70, and the XC60, saw decreases around 95% in sales since 2013. During that same time period, the consumer market share of diesel and gasoline vehicles overall were nearly cut in half while the first half of 2019 alone saw 55% of all car sales go to BEVs. These figures were provided in a press release published by independent energy research firm Rystad Energy.
“This adoption of electric vehicles has resulted in a dramatic decrease of traditional gasoline and diesel vehicle sales, with the steepest decline seen in the diesel segment,” Artyom Tchen, senior analyst on Rystad Energy’s oil markets team, stated in the release. “High-range battery electric cars have reduced the sales of high-end diesel vehicles, primarily SUVs and sedans, which are also the most energy-consuming private vehicles on the market.”
Tesla’s Model 3 has led the charge recently in Norway’s BEV sales, capturing 13.5% of newly registered vehicles in 2019 thus far. The Director of the country’s Information Offices for Road Traffic (OFV), Øyvind Solberg Thorsen, commented that it’s unusual for one model to have such dominance in the market, according to a report in local publication E24!. In June, the total number of Teslas registered in Norway overall surpassed 40,000 vehicles, and Model 3 sales made up around 70% of the all-electric car maker’s sales in May. Notably, the Standard Range Plus variant of the Model 3 only began arriving in Norway this month.
The reason for the sharp decline in Norway’s diesel car purchases seems to be linked to the country’s efforts supporting clean energy vehicle sales. “As for the steep decline for new diesel vehicles, two factors are at play,” Rystad’s report revealed. “A high proportion of vehicles sold have traditionally been mid- and high-end diesel models which would naturally take the biggest hit in terms of market share. Secondly, sales reductions of new diesel vehicles are tied closely to consumer fears concerning potential restrictions or even a ban against diesel vehicles in the country.”
Other policies supporting this market change include a system of tolls, fees, and taxes favoring electric vehicles that’s currently in effect. For instance, electric vehicles only pay a 50% maximum of tolls for ferries, public parking, and toll roads, and all cars are subject to a progressive tax system based on their emissions – high emissions have high taxes. Norway is also committed to the long-term goal of banning fossil-fueled vehicles entirely by 2025.
As a global leader in the transition to a clean energy economy, Tesla’s success in Norway is a nod towards the company’s overall mission to drive that same transition worldwide. CEO Elon Musk has praised Norway for its clean energy vision several times in the past, citing its hydropower-driven grid, its transition to emissions-free vehicles, and commitment to a carbon free environment. “Norwegians should be proud. You’re in the front seat and a world leader in this field,” he said during a talk in 2016.
In a notable intersection of Big Tech powerhouses, Meta, led by Mark Zuckerberg, has partnered with Canadian energy infrastructure giant Enbridge on a significant renewable energy initiative that will rely on battery technology from Elon Musk’s Tesla.
The project, which was announced this week, marks another step in Meta’s aggressive push to power its expanding data center operations with clean energy, dispelling many of the complaints people have about them.
This new development is located near Cheyenne, Wyoming, and will feature a 365-megawatt (MW) solar farm paired with a 200 MW/1,600 megawatt-hour (MWh) battery energy storage system, also known as BESS. Tesla is providing the batteries for the project, valued at roughly $200 million.
The story was originally reported by Utility Dive.
This Wyoming project represents the first phase of Enbridge and Meta’s joint “Cowboy Project.” Once operational, it will deliver power to Meta’s regional data centers through Cheyenne Light, Fuel, and Power under Wyoming’s Large Power Contract Service tariff.
This tariff, originally developed in collaboration with Microsoft and Black Hills Energy, is designed specifically for large loads like data centers. It ensures that the renewable supply serves hyperscale customers without impacting retail electricity rates for other users.
The battery system will operate under a long-term tolling agreement, providing dispatchable capacity that enhances grid reliability. During periods of high demand, the utility can access the backup generation, addressing one of the key challenges of integrating large-scale renewables with the explosive growth of data center electricity demand driven by artificial intelligence.
This latest collaboration builds on prior joint efforts between Enbridge and Meta in Texas, including the 600 MW Clear Fork Solar, 152 MW Easter Wind, and 300 MW Cone Wind projects. Together with the Wyoming initiative, the companies have now partnered on roughly 1.6 gigawatts (GW) of combined solar, wind, and storage capacity.
The deal highlights the intensifying demand for reliable, low-carbon power from technology giants. Meta has committed to supporting its data center growth with renewable energy, joining peers like Microsoft and Google in seeking large-scale solutions. Enbridge’s Allen Capps described the project as “one of the larger utility-scale battery installations supporting U.S. data center operations and growth.”
The involvement of Tesla’s battery technology adds an intriguing layer, linking two of the world’s most prominent tech leaders—Zuckerberg and Musk—in the clean energy transition.
As data centers continue to drive unprecedented electricity load growth across the United States, projects like this one illustrate how hyperscalers are turning to strategic partnerships with traditional energy players and innovative storage solutions to meet both sustainability goals and reliability needs.
SpaceX has decided to stand down from what was supposed to be the first test launch of Starship’s v3 rocket tonight after a minor issue with a hydraulic pin delayed the flight once more.
The company scrubbed its first test flight of the upgraded Starship v3 on May 21 in the final minutes of the countdown. SpaceX CEO Elon Musk quickly took to social media platform X, explaining that a hydraulic pin on the launch tower’s “chopsticks” arm failed to retract properly.
Musk added that the company would fix the issue this evening. SpaceX will attempt another launch tomorrow night at 5:30 p.m. CT, 6:30 p.m. ET, and 3:30 p.m. PT.
The hydraulic pin holding the tower arm in place did not retract.
If that can be fixed tonight, there will be another launch attempt tomorrow at 5:30 CT. https://t.co/DJAdvDYQpH
— Elon Musk (@elonmusk) May 21, 2026
The countdown for Starship Flight 12 — featuring the taller and more capable V3 stack with Booster 19 and Ship 39 — had been progressing smoothly until the late-stage issue surfaced. The Mechazilla tower arm, designed to secure the vehicle on the pad and eventually catch returning boosters, could not complete its retraction sequence.
SpaceX teams immediately began troubleshooting the hydraulic system for an overnight repair.
Starship V3 introduces several significant upgrades over earlier versions. These include greater propellant capacity, more powerful Raptor 3 engines, larger grid fins, enhanced heat shielding, and an improved fuel transfer system.
We covered the changes that were announced just days ago by SpaceX:
SpaceX unveils sweeping Starship V3 upgrades ahead of May 19 launch
The changes are intended to increase payload performance, support higher flight rates, and advance the vehicle toward operational missions, including Starlink deployments, NASA Artemis lunar landings, and future crewed Mars flights. The debut flight from Starbase’s new Launch Pad 2 marked an important milestone in scaling up the fully reusable Starship system.
This stand-down highlights the intricate challenges of preparing the world’s most powerful rocket for flight. Despite extensive pre-launch checks, a single component in the ground support equipment can force a scrub.
The incident aligns with Starship’s proven iterative development approach. Previous test flights have encountered both successes and setbacks, each providing critical data that refines hardware and procedures. Some outlets may call some of these flights “failures,” when in reality, they are all opportunities for SpaceX to learn for the next attempt.
With V3, SpaceX aims to reduce ground-system dependencies and increase launch cadence to meet ambitious long-term goals.
The Tesla Model Y became the first-ever car to reach a legendary Norwegian milestone, surpassing 100,000 new registrations after gaining a reputation as one of the most popular vehicles in the country and the world.
As of May 20, Norwegian authorities have registered 100,224 units of the electric SUV, according to data from local outlet Opplysningsrådet for veitrafikken (OFV).
By population, roughly one in every 29 passenger cars on Norwegian roads is now a Model Y, underscoring its rapid rise as a national favorite.
Since the first deliveries in August 2021, the Model Y has transformed from a newcomer to a staple in Norwegian traffic.
Tesla back on top as Norway’s EV market surges to 98% share in February
Geir Inge Stokke, the Managing Director of OFV, described the achievement as “remarkable,” noting that few single models have gained such traction so quickly. “Tesla Model Y has hit the Norwegian market spot on, and the numbers illustrate how fast the EV market has developed here,” Stokke said.
The Model Y’s success reflects Norway’s aggressive push toward electrification. Nearly nine out of ten units, 87.6 percent, to be exact, are privately registered, with the remaining 12.4 percent on company plates. Owners span the country, from major cities to smaller municipalities, proving it is no longer just an urban or niche vehicle but a true “people’s car.
Who is Buying Tesla Model Ys in Norway?
Typical Model Y drivers are men in their early 40s. The average registered user age is 44, with 83 percent male and 17 percent female. Stokke noted that household usage often extends beyond the primary registrant, broadening the vehicle’s real-world appeal.
Geographically, adoption concentrates in urban centers with strong charging infrastructure. Oslo leads with 16,861 registrations (16.82 percent of the national total), followed by Bergen (7,450), Bærum (4,313), and Trondheim (4,240).
The top five municipalities—Oslo, Bergen, Bærum, Trondheim, and Asker—account for 35,463 units, or about 35 percent of all Model Ys. Yet the vehicle’s presence outside big cities highlights its broad acceptance.
Growth Trajectory and Popularity
Tesla built a lot of sales momentum in a short amount of time. In 2021, registrations closed out at 8,267, but more than doubled to more than 17,000 units in 2022 and more than 23,000 units in 2023. 2025 was the company’s strongest year yet, as Tesla managed to record 27,621 registrations.
Through 2026, Tesla already has 7,036 registrations.
Tesla’s Global Success with the Model Y
Tesla has tasted so much success with the Model Y; it has been the best-selling car in the world three times, it has dominated EV sales in numerous countries, and contributed to a mass adoption of electric vehicles across the planet.
As Stokke emphasized, the Model Y’s journey from newcomer to icon mirrors Norway’s broader success story. With robust incentives that push sales, excellent infrastructure, and consumer eagerness to transition to sustainable powertrains, the country continues setting global benchmarks in sustainable mobility.
The Tesla Model Y stands as a shining example of how quickly change can happen when conditions align.
Zuckerberg’s Meta taps Musk’s Tesla for massive clean energy project
SpaceX reveals reason for Starship v3 stand down, announces next launch date
