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Elon Musk’s warm reception in China is a wake-up call to Tesla’s skeptics
A couple of days after holding the groundbreaking ceremony of Gigafactory 3 in Shanghai, Elon Musk met with Chinese Premier Li Keqiang in Beijing. Li, widely regarded as China’s #2 after President Xi Jinping, spoke candidly with Musk, discussing his optimism about Gigafactory 3 and the innovations that Tesla can bring to the table by producing its electric cars in the Asian economic superpower.
Tesla’s skeptics would best be worried at this point. Musk, after all, continually faces a barrage of criticism — some warranted, most unwarranted — from the United States’ mainstream media and groups of individuals who stand to gain from the company’s decline. This is particularly notable in platforms such as Twitter, which sees daily debates between the TSLA community, who support Musk and his ventures, and the TSLAQ group, who oppose the serial tech entrepreneur. In the United States, at least, Tesla is a widely polarizing company, and Elon Musk is a favorite target for those who oppose his work and what he stands for.
This does not seem to be the case in China. During his talk with the Chinese Premier, Musk openly noted that the country’s speed of development and efficiency are impressive. As pointed out in a China Government Network report, Musk said that “Tesla will strive to build the Shanghai factory into the world’s most advanced factories.” When asked by Li what Musk meant by “most advanced,” the CEO noted that the description would be true for both Gigafactory 3 itself and the vehicles that it would manufacture. Musk further noted that he is hoping to make the Shanghai Gigafactory a global example of a facility that functions almost like a “living being.” Later on, the Chinese premier welcomed Musk’s ideas, even comparing the Tesla CEO to the late Steve Jobs, who revolutionized the mobile industry with the iPhone.
“If you do have this idea, then we can issue you a ‘Chinese Green Card.’ Your idea is similar to Apple’s founder Steve Jobs. Steve Jobs is inspired by the oriental Zen culture originated from China and optimized the interface of Apple’s mobile phone,” Li said.
After breaking ground in Shanghai, Tesla CEO @elonmusk had a meeting with China's Premier Li Keqiang at Tower of Violet Light (中南海紫光阁) in Beijing China 🇨🇳 . $TSLA #Tesla #China #TeslaChina pic.twitter.com/CHREQXcEyM
— vincent (@vincent13031925) January 9, 2019
It should be noted that Elon Musk and the Chinese Premier held a meeting at the Tower of Violet Light in Beijing — a place usually reserved for the country’s most distinguished guests. In a way, it is no exaggeration to state that Musk received a welcome worthy of a foreign dignitary by the Chinese government. Considering that Musk is a foreign automaker CEO, such warm reception does indicate the country’s open support for Tesla and Gigafactory 3.
In a way, Tesla’s presence in Shanghai is beneficial to the country. China, after all, is aggressively pushing the adoption of renewable energy, and among its initiatives is a significant shift towards electric mobility. In this light, having well-known and daring innovators such as Elon Musk on the country’s side would help China reach its ambitious goals, one of which is to sell 7 million electric or hybrid vehicles annually by 2025. In a statement to Xinhua News, Cui Dongshu, secretary general of the China Passenger Car Association described Elon Musk and the Gigafactory 3’s effect on the Chinese EV industry.
“Tesla’s China production will have a ‘catfish effect’ in the country’s auto industry, pushing domestic carmakers to speed up their technological upgrading,” Cui said.
That said, the United States media has recently begun adopting a somewhat friendlier stance on Musk and Tesla. While there is still a healthy stream of negative articles about the company and its CEO, some notable personalities from mainstream media such as CNBC’s Becky Quick appear to be turning a new page. During a segment featuring fellow CNBC host Phil LeBeau in Gigafactory 1, for one, Quick admitted that she does tend to “short-change” Elon Musk.
“We tend to kinda short-change Elon Musk with all the things he’s done with the Gigafactory, Tesla, the rockets, The Boring Company. Seeing it in action gives you a slightly different perspective, I would guess,” she said.
“I hope to make the @Tesla Shanghai factory a global example.” #Tesla CEO @elonmusk said, “I love China very much and I am willing to come here more.”
"If you do have this idea, we can issue you a 'China Green Card'." Premier Li Keqiang said. $TSLA https://t.co/pm8KWlqiyH pic.twitter.com/T43uIBkQ6X— vincent (@vincent13031925) January 10, 2019
Fox Business‘ Stuart Varney, one of Musk’s more vocal critics in the past, has also taken a friendlier stance on the Tesla and SpaceX CEO. Addressing his audience, Varney noted that it is now time to “re-evaluate” Elon Musk.
“I think it’s time for a re-evaluation. I think it’s time to look at the man’s achievements, rather than his public image. Like him or not, Elon Musk is surely the prime example of a brilliant entrepreneur. He makes state-of-the-art electric cars. He had the vision. A lot of people talk about their “vision,” but he went out and did it. You’ve heard of SpaceX. That’s an Elon Musk company. He had a vision for reusable rockets, and he went out and did that, too… That’s an achievement.
“You’ve heard of the Boring Company… This is Musk’s contribution to future mass transit. The point is, he did it. He just offered a tour of the tunnel he’s already built in southern California. It’s not just talk. In the age of social media, we tend to fixate on the negatives. It’s easy to pour scorn on someone who behaves like Elon Musk. But step back, and look at what he has actually done: He’s in the car business, the space business, the mass transit business. He’s got a product in all three industries. That is tangible success. Give the man credit.”
There is little doubt that Elon Musk is one of the world’s most notable innovators today. If the reception he received during Gigafactory 3’s groundbreaking is any indication, it appears that he is well-supported in China. It remains to be seen if this same reception would be extended in the country Musk currently calls his home.
As for Musk’s skeptics, this might be a very bad time to bet against the man.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
