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After 1 million misses, Tesla and Elon Musk naysayers are losing the narrative

(Credit: Tesla)

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One of the most memorable moments in the documentary Revenge of the Electric Car involved then-Jalopnik Editor-in-Chief Ray Wert bluntly dismissing the Tesla Model S as “vaporware.” During the sequence, it was very evident that the idea of Tesla pulling off a vehicle like the Model S seemed to be so farfetched for Wert, that refused to consider the possibility of the car being real. 

That scene, in a lot of ways, is symbolic of Tesla’s journey as a whole. For every step that the company took over the years, Tesla has faced countless criticisms and doubt. Yet today, with the company producing its one-millionth electric vehicle, it is becoming more and more evident that critics and naysayers, both to Elon Musk and Tesla as a whole, are steadily losing the narrative. There are now 1 million reasons proving that Tesla is a thriving company, after all, and the number grows by the day. 

Elon Musk has stated that starting an electric car company is idiocy squared, mainly due to the sheer amount of work required to thrive in the automotive industry. Couple that with the fact that Musk took over as Tesla’s CEO right in the midst of the US financial crisis, and one could see just how dire the situation was for the electric car maker during its early days. It was dire enough, for one, that its circumstances inspired an actual Tesla Death Watch series from The Truth About Cars, which eventually abandoned the initiative after it became evident that the electric car maker wasn’t going anywhere. 

Tesla’s Fremont factory, where all Model 3 are produced. (Photo: Tesla)

In a way, Tesla attracts a lot of critics because the company and its CEO dreams big without hesitation. With the Model S, Tesla wanted to prove that electric cars could be better than petrol-powered vehicles, period. With the Model 3, the company wanted to show that EVs can be mainstream. These are lofty goals, and they are very difficult to accomplish. It is then no surprise to see why there is so much opposition to the electric car maker. Some of these opposition comes in the form of short-sellers, who are financially incentivized to push TSLA stock down. A look at social media shows a glimpse of just how cruel and tasteless the company’s critics could become. 

Yet despite the unwavering ad hominem attacks against Elon Musk, the physical intimidation of company employees testing Autopilot software, and the downright disturbing practice of doxxing Tesla supporters online, the electric car maker has stubbornly refused to stay down. It has fought every day since the days of the original Roadster, and it continues to do so until today, with the production ramp and impending deliveries of the Model Y. And based on the company’s perception, it will likely continue fighting every day for decades to come. 

This is one of the reasons why the Tesla story is so compelling. It is difficult to not root for a company that took years to produce its first electric car and is now on track to manufacture about 500,000 vehicles in one year. Tesla, after all, dug deep to produce 20,000 vehicles in 2013, and just last year, the company closed 2019 with just over 410,000 vehicles manufactured. That’s a remarkable growth story, and it doesn’t even include the massive arm that is Tesla Energy, which is now seeing a ramp of its own. 

It is not difficult to see why Tesla attracts such passionate support and anger at the same time. The company is different, its mission is ambitious, its CEO is a brazen dreamer, and it does not function like a traditional carmaker. But for Tesla supporters, the company is something that symbolizes something far more. The company represents some degree of optimism, and that is something that is pretty rare these days. Elon Musk and Tesla will likely be polarizing for years to come, but the company has 1 million reasons and counting that prove its naysayers wrong. 

Here’s to the next million, and many more to come.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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