

News
Elon Musk candidly shows how Tesla’s factory is balancing robots and human work
Back in 2016, Elon Musk described that Tesla’s factory would be “the machine that builds the machine.” Speaking to investors then, Musk noted that the codename for the project was the “Alien Dreadnought,” a machine similar to the massive extraterrestrial crafts depicted in iconic sci-fi films. Musk noted then that the Alien Dreadnought would likely be operational in 2018, with the factory churning out the Model 3 en masse.
As the Model 3 production ramp has shown, getting the Alien Dreadnought up to speed with the company’s manufacturing process turned out to be a much more challenging task than Musk had expected. Amidst delays in the Model 3 production ramp, Elon Musk noted in an interview with CBS earlier this year that humans are “underrated.” Musk also mentioned this in the company’s Q1 2018 earnings call, when he described how Tesla learned that some aspects of the manufacturing process are best done by human hands.
A look into Tesla’s electric car production process at the Fremont factory was recently uploaded on YouTube by noted tech reviewer Marques Brownlee, better known as MKBHD. After his interview with Elon Musk himself, the YouTube host was given a tour of the Tesla factory, particularly the Model S and Model X line. Musk candidly discussed several aspects of the factory, including how Tesla’s robots are programmed and how their operations are integrated with human work. Musk also lightly discussed how he is fond of the Fremont factory’s “dumb robots,” which are easier to program and perform nearly without fault.
Brownlee’s Tesla factory tour with Elon Musk was brief, (MKBHD notes that Musk was eventually pulled into a meeting), but it showed something that has been hidden for quite a while now — it showed an Elon Musk that was funny, optimistic, and seemingly still full of wonder at how the factory is operating. Musk was cracking jokes in the interview, and his inner nerd was in full force as he described to the YouTube host how some of the facility’s robots are named after characters in Marvel’s X-Men series.
In a way, the Elon Musk who went on an interview and toured the Fremont factory with The YouTube host looked like a CEO who was tired and exhausted, but one who is still passionate at what he is doing. Elon Musk’s emotional and psychological state has been a particular focus in the media lately, particularly following an honest interview with the New York Times. Musk showed a notable degree of vulnerability in the Times interview, even admitting that the past 12 months have been the most difficult and painful year of his career.
Tesla’s critics were quick to pounce on Musk’s exhaustion and the vulnerability he exhibited during the interview. And in a way, they are right — Elon Musk is underslept, overworked, and deathly tired. But behind all this is a man who is still pushing hard to get his targets done. Elon Musk in the factory tour with Brownlee was evidently exhausted and overworked, but despite this, he still retains that wit, optimism, and sense of wonder that made him a household name over the years.
Watch MKBHD’s tour of Tesla’s Fremont factory with Elon Musk in the video below.
News
Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner
Will Optimus deliver my Tesla Club on roller skates? I’m hopeful.

Elon Musk revealed on X on Wednesday that Tesla Optimus will soon be getting a job at the Supercharger Diner in Los Angeles, and its role will be right on par with what we believed the humanoid bot would be perfect for.
While Optimus was spotted serving popcorn at the Diner on Monday as it opened for the first time, that’s its only job, at least for now. Musk said Optimus will be getting a promotion in 2026, and it will be a food runner, bringing your order straight to your car, eliminating the need to go inside yourself.
It will complete what Tesla hopes is a full-fledged 50s diner experience, curated by the imagination of the future. In the 1950s, drive-in diners were a common hangout to grab a bite and watch a movie. Tesla opened its Supercharger Diner in Los Angeles earlier this week, but it has a futuristic twist to it.
You can order food directly from your car, sync your center touchscreen and speakers to the two massive projection screens that Tesla is playing movie scenes on at the Diner, and even go inside for a true break from your car.
Next year, Tesla will take it a step further, Musk confirmed:
Optimus will bring the food to your car next year pic.twitter.com/opPGjOe7t1
— Elon Musk (@elonmusk) July 23, 2025
The Diner features 80 Superchargers that can be used by both Tesla and non-Tesla EVs, provided that the manufacturer of the electric car has access to the company’s robust network. It is also available to non-EV owners, as they can park their cars and stop in for a quick bite to eat.
Tesla’s full menu at the Diner is available here, and its focus for the restaurant was to provide healthier options by sourcing most of its food from local, organic, and humane farms:
We put a lot of effort into using truly organic ingredients from farms that we have visited
— Elon Musk (@elonmusk) July 22, 2025
Optimus’s capabilities seem to be progressing to a point where Tesla feels confident that the humanoid robot can handle carrying food and delivering it to customers at their cars. Whether it will be put on roller skates is another question, but we’re hopeful Optimus can do it when it gets its promotion next year.
Investor's Corner
Tesla Q2 2025 earnings: What Wall Street expects
The company has faced mounting pressure this year, with TSLA stock down 19% year-to-date.

Tesla (NASDAQ:TSLA) is set to release its second-quarter 2025 financial results after markets close on Wednesday, July 23. The company has faced mounting pressure this year, with TSLA stock down about 19% year-to-date.
What Wall Street expects
As noted in a TipRanks report, Wall Street has remained cautious about the electric vehicle maker due to concerns about the EV segment in general, competition, reduced margins, federal EV regulations, and CEO Elon Musk’s political activities.
Overall, Wall Street expects Tesla to post earnings per share of $0.39, down 25% from a year ago. Tesla’s revenue is forecasted to fall 13% to $22.19 billion, and analysts also expect the electric vehicle maker to post lower margins this quarter.
Analyst expectations
Tesla delivered approximately 384,120 vehicles in Q2, a 13.5% drop year-over-year, as per Main Street Data. The company also produced over 410,000 vehicles and deployed 9.6 GWh of energy storage products during the quarter.
Ahead of the earnings call, Cantor Fitzgerald analyst Andres Sheppard reiterated a Buy rating and a $335 per share price target. He also adjusted his Q2 revenue forecast to $21 billion, down from his previous estimate of $24.1 billion. Despite short-term softness, Sheppard maintained his 2025 and 2026 projections, citing confidence in Tesla’s high-margin Robotaxi business model.
Barclays analyst Dan Levy kept a Hold rating with a $275 price target. He stated that the company faces “increasingly weaker fundamentals,” but he also suggested that Tesla’s Robotaxi story could drive optimism. Levy expects modest gross margin improvement quarter-over-quarter and flagged the full-year EPS estimate drop from $3.20 to $1.84. Delays in launching the affordable Tesla model remain a downside risk, Levy noted.
News
Tesla expands FSD Transfer offer to Europe and the Middle East
Tesla’s FSD transfer offer has long been used as a quarterly sales lever in North America.

Tesla has extended its Full Self-Driving (FSD) transfer promotion beyond North America, opening the door for owners in Europe and the Middle East to carry over their existing FSD systems to a new vehicle.
The move comes days after Elon Musk acknowledged a user’s request for FSD transfers in Europe on X, which the CEO called a “fair” ask. Tesla Europe later confirmed the offer via its official X account.
FSD transfers reaching new markets
FSD transfers have been used as a quarterly sales lever in North America, with its most recent availability in April 2025, as noted in a Not a Tesla App report. While this incentive had remained exclusive to the U.S. and Canada, Tesla’s latest announcement marks the first time the program has been rolled out internationally.
Interestingly enough, the offer hasn’t yet been extended to other FSD-enabled regions like China. This suggests that Tesla may be prioritizing markets where regulatory approval for FSD remains pending. European Tesla owners, after all, have been waiting literal years for FSD to be rolled out into their countries.
How the program works
The process for FSD transfers is straightforward. Existing Tesla owners with FSD must place a new vehicle order and complete delivery during the active promotion period. During checkout, customers are instructed not to add FSD to the new car. Instead, they must notify a Tesla advisor of their intent to transfer their existing vehicle’s FSD.
On delivery day, FSD will be deactivated on the old vehicle and activated on the new one. Customers are not required to trade in or sell their original Tesla that had FSD, though once the license is moved, the old vehicle reverts to just Basic Autopilot features.
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