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Elon Musk candidly shows how Tesla’s factory is balancing robots and human work
Back in 2016, Elon Musk described that Tesla’s factory would be “the machine that builds the machine.” Speaking to investors then, Musk noted that the codename for the project was the “Alien Dreadnought,” a machine similar to the massive extraterrestrial crafts depicted in iconic sci-fi films. Musk noted then that the Alien Dreadnought would likely be operational in 2018, with the factory churning out the Model 3 en masse.
As the Model 3 production ramp has shown, getting the Alien Dreadnought up to speed with the company’s manufacturing process turned out to be a much more challenging task than Musk had expected. Amidst delays in the Model 3 production ramp, Elon Musk noted in an interview with CBS earlier this year that humans are “underrated.” Musk also mentioned this in the company’s Q1 2018 earnings call, when he described how Tesla learned that some aspects of the manufacturing process are best done by human hands.
A look into Tesla’s electric car production process at the Fremont factory was recently uploaded on YouTube by noted tech reviewer Marques Brownlee, better known as MKBHD. After his interview with Elon Musk himself, the YouTube host was given a tour of the Tesla factory, particularly the Model S and Model X line. Musk candidly discussed several aspects of the factory, including how Tesla’s robots are programmed and how their operations are integrated with human work. Musk also lightly discussed how he is fond of the Fremont factory’s “dumb robots,” which are easier to program and perform nearly without fault.
Brownlee’s Tesla factory tour with Elon Musk was brief, (MKBHD notes that Musk was eventually pulled into a meeting), but it showed something that has been hidden for quite a while now — it showed an Elon Musk that was funny, optimistic, and seemingly still full of wonder at how the factory is operating. Musk was cracking jokes in the interview, and his inner nerd was in full force as he described to the YouTube host how some of the facility’s robots are named after characters in Marvel’s X-Men series.
In a way, the Elon Musk who went on an interview and toured the Fremont factory with The YouTube host looked like a CEO who was tired and exhausted, but one who is still passionate at what he is doing. Elon Musk’s emotional and psychological state has been a particular focus in the media lately, particularly following an honest interview with the New York Times. Musk showed a notable degree of vulnerability in the Times interview, even admitting that the past 12 months have been the most difficult and painful year of his career.
Tesla’s critics were quick to pounce on Musk’s exhaustion and the vulnerability he exhibited during the interview. And in a way, they are right — Elon Musk is underslept, overworked, and deathly tired. But behind all this is a man who is still pushing hard to get his targets done. Elon Musk in the factory tour with Brownlee was evidently exhausted and overworked, but despite this, he still retains that wit, optimism, and sense of wonder that made him a household name over the years.
Watch MKBHD’s tour of Tesla’s Fremont factory with Elon Musk in the video below.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
