

Investor's Corner
Tesla Model 3 VIN registrations rocket past 100k mark as production approaches 6k/week
After spending more than a year deep in “manufacturing hell,” Tesla passed a milestone in its Model 3 production. The company registered two large batches of Model 3 VINs this weekend, effectively passing the 100,000-mark for the electric sedan’s filings.
Tesla’s 100,000 Model 3 VIN milestone comes roughly a week after the company registered a record 16,000 new VINs in a seven-day period. With the addition of the 2,207 registered this Saturday and 6,836 VINs registered on Sunday, Tesla has now filed a total of 108,188 Model 3 VINs since starting the production of the electric car last July.
#Tesla registered 2,207 new #Model3 VINs. ~100% estimated to be dual motor. Highest VIN is 101352. https://t.co/IKvPZI3hqC
— Model 3 VINs (@Model3VINs) August 18, 2018
#Tesla registered 6,836 new #Model3 VINs. ~73% estimated to be dual motor. Highest VIN is 108188. https://t.co/Wq0Y0kJLkL
— Model 3 VINs (@Model3VINs) August 19, 2018
The Model 3 ramp was an ambitious goal for Tesla, and it came at a great cost for the company and its CEO. In an interview last month, Elon Musk dubbed the Model 3 ramp was a “bet-the-company” situation, where the vehicle’s failure would have resulted in the fall of Tesla. The production ramp of the Model 3 has been anything but smooth as well, with Tesla facing bottleneck after bottleneck as it attempted to hit the hyper-aggressive manufacturing goals set forth by Elon Musk.
During the midsize electric car’s handover ceremony, Musk stated that Tesla would be aiming to hit a production rate of 5,000 Model 3 per week by the end of December 2017. This goal was eventually met, though it happened six months late. All this has exhausted Elon Musk, who noted in a recent interview with the New York Times that the past 12 months had been the most “difficult and painful” year of his career.
Even when Tesla hit its then-elusive goal of manufacturing 5,000 Model 3 in one week, reservations were abounding about the company’s capability to sustain its optimum production rate for the electric sedan. Despite these reservations, signs emerged in July that Tesla might be capable of maintaining its 5,000/week Model 3 ramp. Tesla started test drives for the Model 3 and introduced programs designed to deliver as many vehicles as possible, such as the 5-Minute Sign & Drive system. VIN registrations for the Model 3 picked up as well, with Tesla registering 19,000 new Model 3 VINs during the first half of the month.
Tesla’s capability to sustain its 5,000/week Model 3 production rate was highlighted by the company during its Q2 2018 earnings call, when Elon Musk mentioned that the Model 3 line sustained its 5000/week rate during “multiple weeks” in July. Since then, Tesla’s Model 3 ramp has exhibited even more encouraging signs. Bloomberg‘s production tracker, which has gotten more accurate over the past months (it was only ~2% off its Q2 estimates), now shows that Tesla is pacing to hit a production rate of 6,000 Model 3 weekly. As of writing, the publication’s tracker estimates that Tesla is producing 5,942 Model 3 per week.

The Model 3 production ramp is starting to win over Wall Street. Last week, even noted Tesla bear Toni Sacconaghi from Sanford C. Bernstein, who previously had a $265 price target for Tesla, raised his price target to $325 per share. Jefferies Financial Group, which also had a conservative $250 price target for the company, also raised its price target to $360 per share.
Perhaps the most notable vote of confidence for the Model 3 production ramp came from George Galliers of Evercore ISI, who was given an extensive tour of the Fremont factory, including the sprung structure-based GA4 set up on the facility’s grounds. According to Galliers, Tesla appears to be “well on the way” to hitting a sustained weekly production rate of 5,000-6,000 Model 3 per week. The Evercore ISI analyst also noted that Tesla’s current facilities appear to be fully capable of hitting 8,000 Model 3 per week in the future.
“Tesla seems well on the way to achieving a steady weekly production rate of 5,000 to 6,000 units per week. We are incrementally positive on Tesla following our visit. We have confidence in their production. We did not see anything to suggest that Model 3 cannot reach 6k units per week and 7k to 8k with very little incremental capital expenditure. Focusing on the fundamentals and setting aside talk of privatization, we are incrementally positive on Tesla following our visit,” the Evercore ISI analyst noted.
Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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