News
Tesla and EVs’ popularity pushes car carrier companies to seek higher weight limits
With the transition to electric vehicles now inevitable, car carrier companies are urging politicians and the Biden administration to raise the truck weight limitations on the United States’ highways. By doing so, car carrier companies could transport more electric vehicles. But inasmuch as the proposal seems sound, the rail sector and safety activists strongly oppose the idea, with critics arguing that heavier trucks mean more dangerous roads.
It should be noted that even before electric vehicles like the Tesla Model 3 and Model Y became mainstream, American vehicles were already getting heavier. According to the Environmental Protection Agency (EPA), the average weight of automobiles and trucks on US highways has grown from 3,200 pounds to 4,200 pounds during the last 40 years. That was far before vehicles like the Tesla Model S surged in popularity.
For now, electric vehicles comprise less than 1% of the cars on US roads, but US President Joe Biden and his administration have pushed for half of vehicle sales by 2030 to be comprised of EVs. This is great for the environment, but pushing more EVs has an aftereffect of sorts. Since electric cars are heavier than their combustion-powered counterparts due to their large batteries, car carrier companies simply cannot transport as many of them as quickly under the current weight limits for car carrier trucks on the road, according to an Autoblog report.
Sarah Amico, executive chairman of Jack Cooper, one of the largest car carrier companies in North America, outlined some risks that come if the US government’s road weight limits maintain the status quo. “The truth is we will not be able move as many electric vehicles under the current weight limit. That could mean more trucks on the road, delays in orders, and increased costs,” Amico said.
Trailers in the United States today are restricted by federal highway safety standards to 80,000 pounds gross vehicle weight. And with the growing prevalence of EVs, the car hauling industry has pushed its lobbying efforts in an attempt to update the restrictions. The effort has some supporters, such as Illinois Republican lawmaker Rodney Davis, who serves on the House Transportation Committee. Davis noted that the auto transporter industry is looking to raise the weight limit on roads by about 5-10%.
“The auto transporter industry needs a modest 5% to 10% weight variance. Otherwise, an already-challenged supply chain will require more tractor-trailer rigs on the nation’s highways to deliver the same number of finished vehicles. That means more miles driven, more wear and tear on our roads, more fuel used, and more emissions,” he said.
While an extra 8,000 pounds may not sound like much, it could be the difference maker that could allow transporters to carry the same number of EVs as their ICE-powered counterparts. The Ford F-150 Lightning is about 1,600 pounds heavier than its gas-powered sibling, for example, and the Volvo XC40 Recharge SUV weighs about 1,000 pounds more than the combustion-powered Volvo XC40.
The efforts of car carrier companies, however, have met strong opposition from critics. Among these critics are the companies’ rivals in the freight rail industry, as well as safety experts who argue that heavier trucks are more difficult to stop, easier to roll, and cause more wear and tear on roads. Cathy Chase, President of Advocates for Highway and Auto Safety, mentioned some of these reservations. “With any incremental change comes incremental danger, and that results in more fatalities,” Chase said.
But while the concerns of skeptics are reasonable, the use of all-electric trucks like the Tesla Semi should address a number of safety concerns about heavier vehicles on the road. Electric trucks, after all, utilize systems such as regenerative braking to help the vehicles stop safely. The rollout of systems like Autopilot and FSD could also be a difference-maker in the safety of trucks, as they could ensure that pedestrians and other commuters are as safe as possible on the road.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
