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Tesla factory delays show ‘how we stand in our own way’: German industry experts sound off
Water pumping approvals. Bats in trees. An empty tank. These are just a few things that have stopped Tesla’s progress in Germany as it attempts to launch its first electric vehicle manufacturing facility in Europe. It has been a long and trying road for the electric automaker, which has attempted to surf through the waves of German bureaucratic red tape since early 2020. After another delay in the approval process, which has expected production start dates ranging across three quarters, industry experts challenge Germany’s reputation as a place for companies to conduct business.
“Tesla shows the world how we stand in our own way,” Ferdinand Dudenhöffer, Director of the Center of Automotive Research, said. While Dudenhöffer does agree that Tesla should have treaded more carefully during the approval of a battery production facility and been smarter regarding document submissions, the industry expert believes that German red tape has mainly told a story of how hard it is to get things started if you are planning to open a business in the country. “But such hurricanes of resistance show how little sustainable Germany is,” he said in an interview with Handelsblatt.
Coverage of the Gigafactory Berlin project has spanned over two years for journalists in the sector, including myself. Musk announced that Tesla would bring a production facility to Germany in late 2019 while accepting an automotive industry reward. The project began just months later, in the early days of January 2020. More than two years later, a factory, a parage, a carnival, and a lot of speculation regarding when Tesla will finally receive the green light still exist. Earlier this week, German media reported that Tesla would likely not receive permission to begin production and deliveries until mid-March “at the earliest.” It is a far cry from the Summer 2021 start dates that many close to the project anticipated.
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$19.99 USDThe delays are starting to worry those who see Germany as a potential leader in the future automotive industry, which over the past ten years has changed more than it did in the previous ninety. Car companies are not just about making cars anymore. They’re relatively closer to tech companies than anything due to the advancements in software and the widespread focus on developing autonomous driving platforms. Regardless of what a company brings to the table, they will likely have to encounter some major pushback and delays in their project. Even EV leader Tesla is having problems. Dudenhöffer wonders which companies are observing the red tape and the pushback, thinking that other options may be better.
Giga Berlin’s new graffiti panels as of early February 2022. (Credit: @Gf4Tesla/Twitter)
It isn’t just companies, either. Dudenhöffer says that the renewal of motorway bridges can take years or even decades to be rebuilt completely due to new approval procedures. It is not about getting things done quickly, it seems.
When things as simple as bridge repairs are taking over ten years to complete, there has to be an indication that the processes for planning and approval need to be revised. That is what Chief Executive Holder Loesch said, who encouraged the agencies responsible for approving projects to take a look at refining the approval steps. Loesch, whose association is overseeing the installation of wind turbines and industrial plants to double by 2030, says that his plans will include the submission of around 20,000 permits during the course of action. “This mammoth task can only be mastered with a comprehensive reform of planning and approvals that includes processes for industrial plant structures,” he said.
Even Brandenburg Economics Minister Jörg Steinbach submitted ideas to help expedite potential approvals. Driven by the lagging approval process in the Tesla project, Steinbach said that “It should be possible to make changes to the building plan in the ongoing approval process without the process having to be completely restarted.”
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
