Elon Musk
Tesla falls out of favor among German businesses over Elon Musk behavior
Several German businesses such as energy supplier Badenova, house construction company Viebrock, and drugstore chain Rossmann have expressed their intention to steer clear of new Tesla vehicles over Elon Musk’s actions and statements.
Swearing off Tesla:
- Badenova board member Hans-Martin Hellebrand criticized Elon Musk’s activities, as they are allegedly weakening Germany as a business location, as noted in a Kronen Zeitung report.
- “Elon Musk’s actions, now more or less in a government function, have made us sit up and take notice. We will not accept that,” Hellebrand noted.
- Badenova still uses 11 Teslas in its fleet, but the board member noted that the company will no longer get vehicles from the EV maker after its fleet finishes its lease.
- Viebrockhaus previously acknowledged Tesla, with CEO Lars Viebrock stating that the company revolutionized electric mobility in Germany.
- However, Viebrock noted that his company can no longer support Tesla. “We can no longer support the path we are currently on,” he said.
- Rossmann already noted last summer that it would no longer purchase Teslas for its fleet.
- At the time, the drugstore chain noted that its decision was due to the “incompatibility between the statements of Tesla CEO Elon Musk and the values that Tesla represents with its products.”
Tesla’s silence and potential effects:
- Tesla Germany has not issued a comment about the matter, with a company spokesperson stating, “We do not comment on this.”
- In a comment to the German Press Agency, business ethicist Michael Aßländer from the International University Institute Zittau at the Technical University of Dresden stated that while the companies’ Tesla boycott may make news, the efforts themselves may not affect Tesla as much.
- “Individual decisions by comparatively small companies to avoid the products of certain manufacturers in their purchasing policy in future may make for good PR, but will have little effect,” the business ethicist noted.


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Elon Musk
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
The deal adds composite pressure vessel expertise to SpaceX’s growing in-house supply chain.
SpaceX has acquired an aerospace business from Hexagon Purus ASA in a deal worth up to $15 million. The deal adds composite pressure vessel expertise to SpaceX’s growing in-house supply chain.
As per Hexagon Purus ASA in a press release, SpaceX has agreed to purchase its wholly owned subsidiary, Hexagon Masterworks Inc. The subsidiary supplies high-pressure composite storage cylinders for aerospace and space launch applications, as well as hydrogen mobility applications. Masterworks’ hydrogen business is not part of the deal.
The transaction covers the sale of 100% of Masterworks’ shares and values the business at approximately $15 million. The deal includes $12.5 million in cash payable at closing and up to $2.5 million in contingent earn-out payments, subject to customary conditions and adjustments.
Hexagon Purus stated that its aerospace unit has reached a stage where ownership by a company with a dedicated aerospace focus would best support its next phase of growth, a role SpaceX is expected to fill by integrating Masterworks into its long-term supply chain.
The divestment is also part of Hexagon Purus’ broader portfolio review. The company stated that it does not expect hydrogen mobility in North America to represent a meaningful growth opportunity in the near to medium term, and that the transaction will strengthen its financial position and extend its liquidity runway.
“I am pleased that we have found a new home for Masterworks with an owner that views our composite cylinder expertise as world-class and intends to integrate the business into its supply chain to support its long-term growth,” Morten Holum, CEO of Hexagon Purus, stated.
“I want to sincerely thank the Masterworks team for their dedication and hard work in developing the business to this point. While it is never easy to part with a business that has performed well, this transaction strengthens Hexagon Purus’ financial position and allows us to focus on our core strategic priorities.”
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Elon Musk
Tesla to a $100T market cap? Elon Musk’s response may shock you
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.