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Tesla seen as opportunity for post-pandemic economic growth to Fort Worth, TX
It appears that Tesla is quickly becoming one of the most sought-after companies in the United States, with the electric car maker’s speculated move to Texas receiving a vote of support from Fort Worth Mayor Betsy Price, who made a pitch to CEO Elon Musk requesting his company’s presence in the Lone Star State.
The Fort Worth mayor’s request goes past Texas being the new home of the world’s premier electric automaker. City officials see Tesla as a turning point in Fort Worth’s resurgence as an economic powerhouse in Texas, and the sustainable transportation company could be the spark needed to push post-COVID-19 economic growth.
Price acknowledged the inevitable loss of employment the pandemic is going to cause in her pitch. “Every city is going to lose some jobs and some businesses, so you’ve got to replace them,” she said, noting that Fort Worth is ready to make an offer to Musk.
Above all, we’ve got a trailblazing, pioneering spirit and a community unlike any other. Tequila shots (post @Tesla test-drive and site visits) on me when you come to see #FortWorthNow. pic.twitter.com/3JeRBwzNBU
— Betsy Price (@BetsyPriceftw) May 13, 2020
Other cities in Texas have expressed their support of Musk, explaining why their city works for the electric car maker’s operations. Still, Fort Worth’s Betsy Price has an advantage that very few political officials have.
I had lunch with Elon Musk several years ago when he was looking for a place for his battery plant,” Price stated, according to an NBC affiliate in Dallas-Fort Worth, Texas. “So, he knows a little bit about Fort Worth. So, I think it is a great time to be recruiting him,” she added.
Fort Worth also has plenty of undeveloped land, the most in the State of Texas, with 70,000 acres left for commercial use. Tesla’s Fremont facility is 5.3 million square feet and only sits on 370 acres of land, so the Texas city’s large unused commercial areas could be a perfect fit for the electric car maker, particularly its upcoming Cybertruck Gigafactory/Terafactory.
“We have more green space than any other major city in Texas. We’ve got a lot of places to be built out still. We have a lot of older buildings and things that can be redone. We’ve got lots and lots of opportunities and lots and lots of space. It spreads out. It’s not quite as dense as some cities are and right now that lack of density is a plus for people,” Price said.
Musk has been fielding requests from several U.S. States for the past few days after he hinted that Tesla’s headquarters and future projects will be leaving California. Apart from Texas, Oklahoma and Florida officials have reached out to Musk with offers in the past week.
The Tesla CEO had been sparring with authorities in Alameda County over officials’ hesitation to reopen the Fremont factory, which produces the Model S, Model 3, Model X, and Model Y. Ultimately, the Fremont plant reopened Sunday evening against county health officials’ orders. An agreement between both Tesla and Alameda County was eventually reached, which would allow the automaker to resume normal operations next week.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
