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The Tesla MCU1 conundrum: How early FSD adopters were left behind in limbo
When Tesla started selling Full Self-Driving back in 2016, the company was in a far different place than where it is today. Back then, Tesla was not the most valuable carmaker by market cap, nor was it a tried and tested business that no longer needs credits to become profitable on a quarterly basis. Back then, believing in Tesla and its promises for innovative tech was not something that was done lightly.
Back then, it took a leap of faith.
And that was exactly what a number of Tesla Model S and Model X owners did. With Elon Musk and Tesla noting that every vehicle produced at the time had the necessary hardware to achieve autonomous driving, a good number of Model S and Model X owners decided to go all-in on the promise that achieving self-driving was just a matter of software. And if it turns out that it wasn’t, Tesla would ensure that early adopters would get the hardware necessary to make their vehicles on par with the company’s newer, more advanced cars.
This promise has not been granted by Tesla — at least not fully — and a good number of early FSD adopters, who were the first to put their faith in the company and its autonomous driving program, have now found themselves in a limbo of sorts. A limbo that now involves an aging vehicle, a fully paid Full Self-Driving suite, and what is starting to seem like a path to FSD that is blocked by the company’s old MCU1 unit, which happens to be linked to a recall of about 130,000 Model S and Model X earlier this year.
An FSD Limbo
The Tesla Model S and Model X were still fitted with MCU1 units when the company started selling FSD. By this time, Tesla’s reputation as a producer of the best electric vehicles in the market was already established. It was then no surprise that when the company debuted its first FSD demo in 2016, numerous Model S and Model X owners were all too willing to support Tesla.
“I bought my Model S in 2017 based on their advertising claiming that it had the necessary hardware for self-driving. Tesla advertised that I would get true L5 autonomy. (The ad) also stated ‘The person in the driver’s seat is only there for legal reasons. He is not doing anything. The car is driving itself,’” a longtime Tesla owner told Teslarati in a statement. The Model S owner added that he initially purchased Enhanced Autopilot for $5,000, but he later bought FSD for an additional $5,000 last year when Elon Musk noted that he was confident that complete autonomy was on hand.
Tesla is a company built on rapid innovation. Over the years, Tesla has gained a reputation as a carmaker that rolls out improvements as soon as they are available. Unlike traditional automakers that typically wait a year before introducing minor updates to their vehicles, Tesla improves its electric cars through over-the-air software updates. But Tesla had also implemented hardware changes in the past, such as when the company started the rollout of its MCU2 units in March 2018. The company also updated its Autopilot computer from Hardware 2.0 to Hardware 2.5, and later, to Hardware 3.0.
Elon Musk, for his part, has assured FSD buyers that their vehicles would have the necessary hardware when Tesla achieves full autonomy. And to some degree, Musk has stayed true to his word. Owners of older vehicles that purchased FSD were provided a free upgrade to Hardware 3.0. Tesla, however, has introduced its MCU1 to MCU2 retrofit as a paid upgrade. Quite unsurprisingly, some early FSD adopters opted out of the optional infotainment system update. This has proven to be problematic.
Apparent MCU1 Limitations
As Tesla started rolling out more advanced features, vehicles equipped with MCU1 units started getting left out of key functions like Sentry Mode and Tesla Theater. Enhanced driving visualizations were also available only on vehicles that were fitted with MCU2 units. It was over this period that early FSD adopters found themselves steadily getting left behind. New features would be introduced, but they would be focused on MCU2 cars. Software updates were frequently rolled out to the fleet, but not for MCU1 vehicles. This was highlighted by a Tesla Model S 75 owner who purchased FSD, and who shared a photo with Teslarati showing that his vehicle is still running 2020 firmware despite the car stating that its software was up to date.
The Model S 75 owner’s experience is not unique. Over the course of this article’s research, Teslarati has received similar stories from early FSD adopters. A longtime electric vehicle advocate who purchased a Model S 100D with Enhanced Autopilot and Full Self-Driving described his current ownership experience as similar to having a device that is no longer supported.
“In the recent past, I have not even had 2021 firmware update as if my car is already unsupported before all the features promised are delivered. I was hoping to get FSD Beta, but that feature has not been demonstrated for my configuration by anyone, so far and no communication from Tesla on exactly when we can expect our car to participate in this to provide feedback,” the Model S 100D owner wrote.
While Tesla may be quite silent on whether its older MCU1 units are indeed the culprit behind the less-than-stellar ownership experience of FSD’s early adopters, those who have owned multiple Teslas over the years have all but confirmed that the aging component seems to be a key issue. One Tesla owner who shared his story with Teslarati noted that his 2017 Model S — which has FSD and whose infotainment system was upgraded to MCU2 — received the “Request FSD Beta” button just fine, but his 2017 Model X — which is still equipped with an MCU1 unit — did not receive anything at all despite having FSD.
“Now the beta button is finally coming. All the early adopters that paid for FSD were eager to get it. Most people had their computers upgraded by now to the FSD version and were told that is all they needed; it would work fine on MCU1. So the excitement for everyone grew, especially those that had waited the longest. After several delays, the button came. My Model S got the button right away, but it never came for the Model X with MCU1. There was no communication from Tesla at all. No email sent out in advance. All of those people found out through the disappointment of not getting it. Then searching through chat groups, (I discovered) that no one with MCU1 got it. Why can’t Tesla show some respect for these customers and at least communicate in advance?” the veteran Tesla owner told Teslarati.
Transparency and Understanding
One prevalent theme among the early FSD adopters who contacted Teslarati with their stories was the lack of communication on Tesla’s part. This is something that has been reported by longtime Tesla owners for some time now. And while it is understandable that Tesla is juggling a lot of balls in the air as it expands its business to other countries and other segments, having a responsive communications team, or at least investing some of its funds into the creation of one, would definitely not hurt.
Tesla owners, particularly early FSD adopters, are more than willing to be understanding of the company’s plight and challenges, after all. In this sense, Tesla would probably be better off behaving more like a company that truly cares for its customers and less like a traditional automaker that is just looking for the next sale.
Unfortunately, this is something that became a reality for Tesla FSD adopters who purchased vehicles just before March 2018, when the company transitioned its vehicles to MCU2 units. As per a Tesla Model S 75D owner, his order initially had a March 2018 delivery date, but he was encouraged by the company to take an early delivery instead. As a result, he has missed out on numerous features, and he is yet to enjoy some key FSD capabilities that the company has been rolling out as of late.
“I have a December 2017 Model S 75D. I had placed an order for it in mid-December with a delivery date of March 2018. Tesla reached out to me just before the end of the year with a vehicle that someone canceled their order on. If I had known that March 2018 vehicles and not December 2017 vehicles would have MCU2, I would have never accepted the other car. I feel like they misled me on my order.
“I told myself I was okay with it because my original order stated it would be fully capable of FSD. Unfortunately, as years passed, MCU2 vehicles had plenty of extra features, and figured I would eventually get my FSD capabilities anyways. Unfortunately, I am now seeing Model 3, Model Y, and Model S vehicles with orders placed years after me getting capabilities I should have received. Now they are getting FSD Beta, and I am left wondering if I will ever get it with MCU1. I do not wish to spend money on the MCU2 upgrade as they said my vehicle was already capable,” the Model S 75D owner wrote.
What Elon Musk is Pledging Now
Elon Musk has been made aware of the issue surrounding FSD’s early adopters, and most recently, the CEO noted that early production vehicles would require some camera upgrades to get full access to the FSD Beta. Musk noted that the new cameras, just like HW3.0, were included in Full Self-Driving’s price so retrofits are all but assured. Yet even in the CEO’s recent statements, a reference to the complications that are seemingly caused by the company’s aging MCU1 units was absent.
Years ago, these Tesla owners put their faith in Elon Musk and his vision to achieve Full Self-Driving. And they were given a word. This promise has been met to some degree, but not fully. Details such as the absence of MCU2 units are severely hobbling the experience of Tesla owners that quite literally helped fund the development of Tesla’s growth into a mass market manufacturer and a key player in the autonomous driving sphere. And until the company decides to do something for its early FSD adopters, Tesla would continue to have some of its most loyal customers be subjected to a substandard ownership experience.
Early Model S and Model X owners are a small fraction of Tesla’s fleet at this point. The number of owners who purchased FSD and are still stuck with MCU1 units is even smaller. The costs to upgrade these owners’ cars would undoubtedly be substantial, but they would likely be marginal for Tesla in the long run, especially with the way the company has been growing year-over-year. Perhaps Tesla could provide complimentary MCU2 retrofits to early FSD buyers when they get their cameras upgraded for free. By doing so, Elon Musk could prove that he is a man of his own word.
Musk himself said it, after all. He may be late, but he pulls through. Now it’s time to stand by these words. With the rollout of the FSD Beta, Full Self-Driving is closer than ever. Tesla just has to pull through for a group of owners who took that leap of faith when the company announced its intentions to develop a self-driving system.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
