News
Tesla Giga Berlin’s 4680 supply won’t start in Germany, and it was never supposed to
Tesla’s plans for the initial battery needs and efforts at Giga Berlin were answered in late 2020 by the automaker during the Q3 Earnings Call. While things tend to change on a somewhat regular basis as far as plans for something as large as a vehicle manufacturing plant, Tesla knew that its initial battery fulfillment plans likely wouldn’t come from the planned Giga Berlin 4680 cell production lines. Instead, Tesla will rely on its Kato Road facility in Northern California, where the development and manufacturing of a new, revolutionary electric vehicle battery is taking place. Tesla also plans to utilize strong relationships with its battery cell manufacturers to solve supply concerns during Giga Berlin’s early production dates.
Concerns regarding Tesla’s planned timeline for Giga Berlin have arisen over the past several days, especially after a German media outlet said that CEO Elon Musk was extending the beginning of the German plant’s EV production efforts to January 2022. While the Giga Berlin timeline remains uncertain as far as the exact starting date, those close to the situation, including Brandenburg Economic Minister Jörg Steinbach, told Teslarati yesterday that production should begin in late Summer or early Fall 2021.
EXCLUSIVE: Tesla Giga Berlin isn’t facing a 6-month delay: German Minister
The concerns about Tesla Giga Berlin’s initial production date started to appear around the same time that reports began to surface about Tesla adding the 4680 battery manufacturing unit plans to its application. German regulators take a deliberate and somewhat extended time for large projects, as so many different factors are considered before anything is given ultimate approval. Some indicated that this extensive regulatory process would delay the production efforts altogether. Still, local sources in Germany have clarified that this only prolongs the project altogether and doesn’t have much of an effect on the start of production. The project will just take longer to complete considering Tesla added another element to the Giga Berlin offensive.
As previously mentioned, the addition of the 4680 line to the application likely caused confusion over whether the Tesla Giga Berlin production lines would activate on time. 4680 production at Berlin will not begin before or at the same time as Tesla’s vehicle production at the German plant. However, Tesla’s plans were never to have the Berlin 4680 lines handle the initial vehicle production at the plant. Tesla originally planned for the Kato Road 4680 lines to supply Giga Berlin with cells when they are available.
Drew Baglino, Tesla’s Senior Vice President of Powertrain and Energy Engineering, said during the Q3 2020 Earnings Call:
“We will incorporate 4680 design solutions into many applications in time across both energy and vehicle, and we can use our pilot production facility in Fremont to support the new factory in Berlin as it ramps.”
Additionally, Tesla’s battery suppliers are being called upon to assist in the initial efforts at Giga Berlin.
Musk announced during the most recent Q1 2021 Earnings Call that Tesla is about 12-18 months away from volume production of 4680 cells. While Tesla may be slightly behind schedule regarding the production of the new 4680 battery, there is no indication that it will delay Giga Berlin’s production altogether. In fact, Musk also acknowledged that its suppliers, who Tesla shares “very strong partnerships” with would be called upon to supply cells “as much as they possibly can.”
Musk said:
“…It appears as though we’re about 12 — probably not more than 18 months away from volume production of the 4680. Now at the same time, we are actually trying to have our cell supply of partners ramp up their supply as much as possible. So this is not something that is to the exclusion of suppliers. It is in conjunction with suppliers. So we want to be super clear about that. This is not about replacing suppliers. It is about supplementing the suppliers. So…and we have a very strong partnership with CATL, with Panasonic and LG. And we would…our request to our strategic partners for cell supply is, please make us…please supply us with as much as you possibly can. Provided the price is affordable, we will buy everything that they can make.”
This includes CATL, a Chinese battery producer who manufactures LFP cells for the Standard Range+ Model 3 at Giga Shanghai. CATL began the construction of a cell manufacturing facility in Germany in 2019. LG Chem also started the construction of an EV battery cell manufacturing facility in Poland in 2017, which could be used to supplement Tesla’s battery efforts in Germany. These suppliers have both assisted Tesla with cells in the past, and these companies will likely supplement Tesla’s needs at Giga Berlin, as Musk requested during the Q1 2021 Earnings Call.
Tesla has been aware that the 4680 lines in Berlin will not take care of the initial production phases at the factory. Instead, it will rely on suppliers and its Kato Road 4680 lines in the United States to take care of the first months of production at Giga Berlin.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
