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Tesla Giga Texas is a clean slate for launching its next-gen manufacturing processes

(Credit: Tesla)

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Tesla’s new Giga Texas facility will the second United States-based location for the all-electric automaker to manufacture its vehicles. With its first being located in Fremont, California, which has been in operation for Tesla since 2010, it may be planning to use its new Texas plant as a “clean slate” for manufacturing testing. With a widespread focus of the company being primarily set on making its vehicles faster, in larger amounts, and with better quality than ever before, a fresh spread of production lines in a new plant that is close to home is ideal for CEO Elon Musk, who announced the Texas plant during the Q2 2020 Earnings Call.

But apart from the new plant, the Q2 2020 Earnings Call included another big piece of information that was repeatedly discussed: manufacturing efficiency. With engineers who can help Tesla solve the manufacturing puzzle in high demand, the automaker can begin to set its sights on reaching a more sizable annual production and delivery rate.

However, it starts with the right personnel, and Tesla is surely searching for some highly-capable individuals who can help introduce new techniques and processes to the supply chain.

Tesla has been seeking individuals to help revolutionize its manufacturing processes. It starts with Giga Texas.

Manufacturing is where Tesla begins its process of delivering a car to a customer. After rounding up all of the material and necessary parts and people, a car can be built on production lines. However, there is always room for improvement, and as demand continues to grow in the face of an ever-changing automotive industry, Tesla needs to adapt. Without a doubt, the company recognizes that the key to keeping up with demand is building vehicles faster than ever before.

Musk, for one, is all-too-familiar with the struggles of building cars. When the Model 3’s introduction of “production hell” brought Tesla to a crossroads in 2017, it was evident that things needed to be solved. More lines and more personnel were brought in, but there is a better strategy than just adding more volume. There is a chance to revolutionize the way cars are built, making the entire process easier, more refined, and better for the company as a whole.

For Tesla, manufacturing half-a-million units of the same two cars every year is far from monotonous and repetitive. It is an opportunity to learn.

“…They sort of put manufacturing is like, oh, this is for some boring, just making copies, whatever. But actually, there’s far more opportunity for innovation in manufacturing than in the products itself, order magnitude,” Musk said during the company’s second-quarter Earnings Call. “If you work on manufacturing engineering, but you don’t just get force-fed a sandwich. You get to change the product design. So it’s super exciting.”

A focus on manufacturing has put Tesla at the forefront of automotive technology and design. Musk has even said himself that the company’s long-term sustainable advantage would be manufacturing. Eventually, other automakers will create and build a line of sustainable, functional, and operational EVs. However, Tesla will be able to put themselves ahead of the pack simply because the company’s manufacturing efficiency will be “head and shoulders” above everyone else.

Tesla will be absolutely head and shoulders above anyone else in manufacturing. That is our goal.” -Elon Musk

“Eventually, every car company will have long-range electric cars. Eventually, every company will have autonomy. But not every company will be great at manufacturing. Tesla will be absolutely head and shoulders above anyone else in manufacturing. That is our goal,” Musk said.

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The problem is that testing these new techniques and ideas becomes difficult when you have two functional production plants and two others that are being constructed. Without a doubt, trying new things in terms of manufacturing could be detrimental to current lines and could interrupt the much-needed production efforts that are going on currently. So the only way to really test it is to build a new facility and try things on lines that have yet to be used.

This is where Tesla’s advantage lies with Giga Texas. It becomes the perfect place to test new techniques as lines have yet to be built, and none of the company’s current infrastructure is dependent on Giga Texas’ output. Not only is it a fresh start, but it is also close to home, and Musk will have the opportunity to oversee new production and manufacturing methods by simply hopping on his private jet and darting off to the Lone Star State.

Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. (Credit: MKBHD/YouTube)

Tesla is currently looking for proven manufacturing leaders to take charge of the Giga Texas plant as well. This job won’t be business as usual or the same monotonous challenges day in and day out. Tesla is looking for a change, and it is dead set on coming up with new ways to make cars efficiently. As the company nears a 1 million vehicle a year production rate, Giga Texas may be the way Tesla sets itself apart from all other car companies by showing new and innovative techniques that could drive the company’s manufacturing practices to become more efficient and groundbreaking for the future.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla CEO Elon Musk drops massive bomb about Cybercab

“And there is so much to this car that is not obvious on the surface,” Musk said.

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Credit: Tesla

Tesla CEO Elon Musk dropped a massive bomb about the Cybercab, which is the company’s fully autonomous ride-hailing vehicle that will enter production later this year.

The Cybercab was unveiled back in October 2024 at the company’s “We, Robot” event in Los Angeles, and is among the major catalysts for the company’s growth in the coming years. It is expected to push Tesla into a major growth phase, especially as the automaker is transitioning into more of an AI and Robotics company than anything else.

The Cybercab will enable completely autonomous ride-hailing for Tesla, and although its other vehicles will also be capable of this technology, the Cybercab is slightly different. It will have no steering wheel or pedals, and will allow two occupants to travel from Point A to Point B with zero responsibilities within the car.

Tesla shares epic 2025 recap video, confirms start of Cybercab production

Details on the Cybercab are pretty face value at this point: we know Tesla is enabling 1-2 passengers to ride in it at a time, and this strategy was based on statistics that show most ride-hailing trips have no more than two occupants. It will also have in-vehicle entertainment options accessible from the center touchscreen.

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It will also have wireless charging capabilities, which were displayed at “We, Robot,” and there could be more features that will be highly beneficial to riders, offering a full-fledged autonomous experience.

Musk dropped a big hint that there is much more to the Cybercab than what we know, as a post on X said that “there is so much to this car that is not obvious on the surface.”

As the Cybercab is expected to enter production later this year, Tesla is surely going to include a handful of things they have not yet revealed to the public.

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Musk seems to be indicating that some of the features will make it even more groundbreaking, and the idea is to enable a truly autonomous experience from start to finish for riders. Everything from climate control to emergency systems, and more, should be included with the car.

It seems more likely than not that Tesla will make the Cybercab its smartest vehicle so far, as if its current lineup is not already extremely intelligent, user-friendly, and intuitive.

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Investor's Corner

Tesla Q4 delivery numbers are better than they initially look: analyst

The Deepwater Asset Management Managing Partner shared his thoughts in a post on his website.

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Credit: Tesla Asia/X

Longtime Tesla analyst and Deepwater Asset Management Managing Partner Gene Munster has shared his insights on Tesla’s Q4 2025 deliveries. As per the analyst, Tesla’s numbers are actually better than they first appear. 

Munster shared his thoughts in a post on his website. 

Normalized December Deliveries

Munster noted that Tesla delivered 418k vehicles in the fourth quarter of 2025, slightly below Street expectations of 420k but above the whisper number of 415k. Tesla’s reported 16% year-over-year decline, compared to +7% in September, is largely distorted by the timing of the tax credit expiration, which pulled forward demand.

“Taking a step back, we believe September deliveries pulled forward approximately 55k units that would have otherwise occurred in December or March. For simplicity, we assume the entire pull-forward impacted the December quarter. Under this assumption, September growth would have been down ~5% absent the 55k pull-forward, a Deepwater estimate tied to the credit’s expiration.

For December deliveries to have declined ~5% year over year would imply total deliveries of roughly 470k. Subtracting the 55k units pulled into September results in an implied December delivery figure of approximately 415k. The reported 418k suggests that, when normalizing for the tax credit timing, quarter-over-quarter growth has been consistently down ~5%. Importantly, this ~5% decline represents an improvement from the ~13% declines seen in both the March and June 2025 quarters.

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Tesla’s United States market share

Munster also estimated that Q4 as a whole might very well show a notable improvement in Tesla’s market share in the United States. 

“Over the past couple of years, based on data from Cox Automotive, Tesla has been losing U.S. EV market share, declining to just under 50%. Based on data for October and November, Cox estimates that total U.S. EV sales were down approximately 35%, compared to Tesla’s just reported down 16% for the full quarter.  For the first two months of the quarter, Cox reported Tesla market share of roughly a 65% share, up from under 50% in the September quarter.

“While this data excludes December, the quarter as a whole is likely to show a material improvement in Tesla’s U.S. EV market share.

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Elon Musk

Tesla analyst breaks down delivery report: ‘A step in the right direction’

“This will be viewed as better than feared deliveries and a step in the right direction for the Tesla story heading into 2026,” Ives wrote.

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(Credit: Tesla)

Tesla analyst Dan Ives of Wedbush released a new note on Friday morning just after the company released production and delivery figures for Q4 and the full year of 2025, stating that the numbers, while slightly underwhelming, are “better than feared” and as “a step in the right direction.”

Tesla reported production of 434,358 and deliveries of 418,227 for the fourth quarter, while 1,654,667 vehicles were produced and 1,636,129 cars were delivered for the full year.

Tesla releases Q4 and FY 2025 vehicle delivery and production report

Interestingly, the company posted its own consensus figures that were compiled from various firms on its website a few days ago, where expectations were set at 1,640,752 cars for the year. Tesla fell about 4,000 units short of that. One of the areas where Tesla excelled was energy deployments, which totaled 46.7 GWh for the year.

In terms of vehicle deliveries, Ives writes that Tesla certainly has some things to work through if it wants to return to growth in that aspect, especially with the loss of the $7,500 tax credit in the U.S. and “continuous headwinds” for the company in Europe.

However, Ives also believes that, given the delivery numbers, which were on par with expectations, Tesla is positioned well for a strong 2026, especially with its AI focus, Robotaxi and Cybercab development, and energy:

“This will be viewed as better than feared deliveries and a step in the right direction for the Tesla story heading into 2026. We look forward to hearing more at the company’s 4Q25 call on January 28th. AI Valuation – The Focus Throughout 2026. We believe Tesla could reach a $2 trillion market cap over the coming year and, in a bull case scenario, $3 trillion by the end of 2026…as full-scale volume production begins with the autonomous and robotics roadmap…The company has started to test the all-important Cybercab in Austin over the past few weeks, which is an incremental step towards launching in 2026 with important volume production of Cybercabs starting in April/May, which remains the golden goose in unlocking TSLA’s AI valuation.”

It’s no secret that for the past several years, Tesla’s vehicle delivery numbers have been the main focus of investors and analysts have looked at them as an indicator of company health to a certain extent. The problem with that narrative in 2025 and 2026 is that Tesla is now focusing more on the deployment of Full Self-Driving, its Optimus project, AI development, and Cybercab.

While vehicle deliveries still hold importance, it is more crucial to note that Tesla’s overall environment as a business relies on much more than just how many cars are purchased. That metric, to a certain extent, is fading in importance in the grand scheme of things, but it will never totally disappear.

Ives and Wedbush maintained their $600 price target and an ‘Outperform’ rating on the stock.

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