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Tesla’s novel ‘holographic glass’ patent makes way for better vehicle displays

(Photo: Andres GE)

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The user experience of Tesla’s electric cars is centered mostly on the vehicles’ large, high-resolution displays. Coupled with custom software that provides a quick, smartphone-like experience, Tesla’s screens in its vehicles are already among the best in the auto industry. But in the spirit of the company’s habit of constant innovation, it appears that Tesla is looking to improve the quality of its displays even more. 

A recently published patent from the electric car maker, titled “Holographic Decorated Glass for Screen Color Matching,” outlines a way for the electric car maker to improve the viewing angles of its vehicles’ displays. In the patent, Tesla notes that “because display screens typically have a periodic micro-structure (e.g., a pixelated structure), the color of the display screen may be dependent on the angle at which a viewer is looking at the display screen.” This results in viewing angles that have significant room for improvement, even among high-quality screens. 

“The non-displaying portions of the device may be unable to match this angular color dependence of the display screen, resulting in a readily visible boundary between the display screen and the non-displaying portions of the device. Accordingly, there is a need for better color integration between the displaying portions of a device and the non-displaying portions of the device,” Tesla wrote. 

An illustration depicting a system where a display is surrounded by a holographic glass panel. (Credit: US Patent Office)

To address this, Tesla opted to utilize a pigmented frame and index match glue to coat its vehicles’ screens, as well as a holographic glass panel. By adopting these techniques, Tesla expects to provide its vehicles with a screen that can offer optimal viewing angles for all passengers. This is especially useful when paired with the company’s entertainment features such as Tesla Theater or Tesla Arcade, which are accessible when a vehicle is on Park. 

Tesla describes its use of index match glue and holographic glass panels as follows. 

“Index match glue 206 may change the perceived color and appearance of display 204 to match the color and appearance of surrounding frame 202 within a small range of viewing angles. For example, index match glue 206 may change the perceived color and appearance of display 204 to match the color and appearance of frame 202 within a range of viewing angles approximately normal to the surface of display 204. However, due to the angular dependence of the perceived color and appearance of display 204 (due to display 204 having a holographic structure resulting from the pixels of display 204), index match glue 206 may be unable to change the perceived color and appearance of display 204 to match the color and appearance of frame 202 within a broad range of viewing angles so that the boundary between frame 202 and display 204 is invisible to a viewer. Accordingly, with display 204 coated with index match glue 206 surrounded by frame 202, the boundary between frame 202 and display 204 may still be readily visible at certain viewing angles.”

“The directionality of the periodic structure of holographic film 402 may approximate or match the directionality of the periodic structure of display 406. For example, if display 406 includes a plurality of periodic features (e.g., pixels) oriented in a first direction (e.g., rectangles, triangles, or the like having a common orientation), holographic film 402 may include a plurality of periodic features oriented in the first direction. FIG. 5 shows exemplary system 500 in which the visibility of a boundary between display 504 and a surrounding frame including a holographic structure (here holographic glass panel 502) may be reduced or eliminated over a broad range of viewing angles. In exemplary system 500, a periodic structure is formed on holographic glass panel 502 directly. For example, laser etching on holographic glass panel 502 may produce the periodic structure responsible for the holographic effect of holographic glass panel 502. Holographic glass panel 502 may include holographic structures formed in a variety of other ways, including ablation, etching, deposition processes, and the like.”

The full text of Tesla’s “Holographic Decorated Glass for Screen Color Matching” patent could be viewed here

A color-matched display with optimal viewing angles might be a rather minor aspect of a vehicle, but for connected cars such as Teslas, it is these little things that make a difference in user experience. A car that boasts some of the most advanced automotive tech available in the auto segment today, after all, deserves a screen that is on par with some of the best mobile devices on the market. 

Tesla’s display design outlined in its recently published patent can come in handy as well, particularly as the electric car maker introduces more updates to its fleet of vehicles. Among these is a “Fade Mode,” which Elon Musk has hinted at in the past. While responding to a Twitter follower last year, Musk responded positively to the suggestion of adding an option that allows drivers to dim their vehicles’ display while a car is in motion. This, together with features like V10’s Joe Mode, could help make long trips in Tesla’s electric vehicles much more convenient for passengers.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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