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Tesla readies Model 3 for India testing and potential sale by end of 2021
Tesla is reportedly ready to send Model 3 units to India in preparation for testing phases in the country, according to local reports. Additionally, the all-electric sedan could be ready to be sold by the end of the year through Tesla’s online Design Studio.
Tesla India
For years, Tesla has teased the possibility of entering the Indian automotive market. However, as the company has plenty of demand in the country, not many of its cars are present there due to hefty import taxes that nearly double the cost of the vehicle. Elon Musk has hinted toward the possibility of bringing Tesla to India for several years, but the company made no real moves until late 2020.
Musk told a Twitter follower that 2021 was the year Tesla would finally enter the market. And so far, so good. The company applied for and obtained several business licenses so that it could sell vehicles and energy products and also registered its company in Maharashtra, according to documents released by India’s Ministry of Corporate Affairs.
Tesla has also hired several high-ranking employees for its operation in India. The company recently brought on Porsche alumni Samir Jain for the role of “Lead Aftersales – Regional Service Manager – India.”
Tesla CEO Elon Musk with India Prime Minister Narendra Modi (Photo: Narendra Modi/Twitter)
Model 3 Testing in India
According to reports from India’s CNBC Affiliate TV 18, Tesla plans to bring Model 3 vehicles to India by July or August for testing. The primary reasoning for the testing is so the vehicles can obtain approval from the Automotive Research Association of India, or ARAI. In addition, Tesla and ARAI will test the vehicles for crash safety, emissions, and other important automotive metrics that will be required before the sale of the cars.
Some sources in India say that Model 3s have already landed in Mumbai for testing, and more could be on the way.
A little birdie tells me the first of the @Tesla
Model 3 cars are already in the country! Three cars landed in Mumbai this afternoon. More may well be on the way! @TeslaClubIN #Tesla #TeslainIndia— Alisha Sachdev (@Alisha2494) June 4, 2021
Tesla Showrooms, Hiring Push, and Pace of Execution
Tesla is still planning for 3-4 showrooms in India in major metropolitan areas such as Mumbai, Bengaluru, and Delhi. While the executive team is currently composed of just a handful of members, Tesla will continue to try and add new executives to the team that will benefit the push in India. The automaker will look to expand the team within the next few months, and the Senior Leadership will operate out of Mumbai, the report said.
Additionally, the pace of the project will be a slow, calculated effort. Tesla will go slow with the plans, testing its sales and demand in major areas before expanding to other regions of the country. India is the second-most populated country globally, only trailing China, where the company already has a well-established consumer base. The company “may look at a franchise model for Aftersales Workshops in India, the report also mentions.
Potential End-of-Year Ordering
Tesla could open its India Design Studio on its website by the end of the year, the report states. Then, depending on the result of Tesla’s testing phase with the Model 3 in India, orders could begin to open up to potential buyers. Still, deliveries may not occur until late 2022 or early 2023 since Tesla will have to establish some manufacturing lines in the country. However, there is back-end work already underway by Tesla to the vehicle ready for approval and the potential sale by the end of 2021.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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