Amidst the multiple fires that have forced an estimated 150,000 people to evacuate, caused fatalities and burned down a significant amount of property, Elon Musk, Tesla and others have shared a few of the relief efforts the company has undertaken.
Musk noted that the companies are utilizing the Cybertruck and Starlink to aid both authorities and evacuees, while others have shared their experiences using the company’s products to keep the lights on, evacuate and more.
Here are a few of the relief efforts Tesla and Musk have put in place, as well as experiences from some of the company’s customers.
Some Tesla Cybertruck deliveries paused to prioritize relief efforts, Starlink offers free service
On Sunday, Musk said on X that some Cybertruck orders would be delayed due to the company using them for relief efforts, in addition to a few other measures the company has announced in the past few days in efforts to help those affected by the fires. The CEO wrote the following message in the afternoon:
Apologies to those expecting Cybertruck deliveries in California over the next few days.
We need to use those trucks as mobile base stations to provide power to Starlink Internet terminals in areas of LA without connectivity.
A new truck will be delivered end of week.
In a follow-up post, Musk added:
We are going to position Cybertrucks with Starlinks and free WiFi in a grid pattern in the areas that most need it in the greater LA/Malibu area
After the posts, multiple users reached out to Teslarati requesting some of these support Cybertrucks in Pasadena. We asked Musk if it would be possible for victims to request help in certain areas, in addition to those he mentioned previously, though he hasn’t yet responded to whether this area will be covered at the time of writing.
Hey @elonmusk, we’ve gotten a few folks in Pasadena who are in need as well.
Is there a way you or @Tesla could set up a way for victims to request help in certain areas of LA? 🙏 https://t.co/2WkaChSfmW
— TESLARATI (@Teslarati) January 12, 2025
In an email that was sent to Starlink customers last week that was seen by Teslarati, SpaceX announced that it was temporarily providing one month of free Starlink service to customers, writing that it was being proactively added to accounts without requiring anything from the consumer. Musk followed up and echoed the sentiment on Wednesday.
“SpaceX will provide free Starlink terminals to affected areas in LA tomorrow morning,” he he wrote.
Tesla donates Cybertrucks to be used as battery banks in Altadena
Along with deploying Cybertrucks equipped with SpaceX’s Starlink satellite internet over the weekend and SpaceX making the service free, Tesla also donated some of the electric trucks to be used to power buildings for authorities involved in fighting the fire, as was highlighted on Saturday. In a post on Instagram, the Altadena Mountain Rescue account shared photos of a few Cybertrucks in a parking lot, saying that they were being used as battery banks amid outages.
The account writes:
A donation of Cyber Trucks from Tesla Motors to be utilized as battery banks at the station until power is restored to the station.
This will greatly help the team to power radios, computers and lights as we work into the dark.
Credit: Altadena Mountain Rescue | Instagram
Tesla also outlined the Altadena Cybertrucks and a wide range of other things it’s doing in a post on X on Sunday, including mobile Megapack charging stations and Powerwalls for Starlink:
Summary of efforts Tesla has done to support employees & communities impacted by the LA fires
Impacted employees (home lost or destroyed by fires) We’re covering housing accommodations & supporting employees with transportation & meals.
Superchargers
All our Supercharger sites are back online, except Pasadena Supercharger, which was in the middle of the fire.
Megapack Chargers (MPCs)
2 units deployed Friday 1/10 to relieve congestion in Thousand Oaks for evacuation & families losing power due to Public Safety Power Shutoffs (PSPS).
1 unit deployed Saturday 1/11 in Altadena at the Sheriff’s Station for first responder support, providing power & Starlink connectivity. It’s located within their closed perimeter with utility power currently down.
2 mobile switchgear units with step down transformers that enable an MPC to support powering up 208V buildings (vs only 480V) & more utility than charging up EVs.
2 units in San Bernadino
We’re also working on deploying units in the Palisades directly
Mobile Powerwall Units (MPUs)
Deployed with support from 3rd party non-profits in Altadena & Topenga Canyon with Starlink & power for devices & fridges.
Cybertrucks (all with Starlinks installed)
3 Cybertrucks are now located at Los Angeles Sheriff’s Department in Altadena (+ bed filled with water & snacks) 2 in Pasadena 3 in Zuma Beach & Malibu
Mobile Superchargers powered by Megapacks deployed at Thousand Oaks, CA – West Hillcrest Drive Supercharger.
- Up to 16 stalls at 250kW
- Free Wi-Fi for anyone through Starlink
- Charging available for all EVs
- We’re monitoring where else they’re safe to deploy and helpful.
Credit: Tesla | X
MegapackCharger deployed at Altadena Sheriff’s Station for power & connectivity
Credit: Tesla | X
MPUs in Topenga Canyon + team installing them
Credit: Tesla | X Credit: Tesla | X
Cybertrucks at Altadena Sheriff’s Station
Credit: Tesla | X
READ MORE ON TESLA CYBERTRUCK CLIMATE DISASTER RELIEF: Tesla Cybertruck owners share insights after Hurricane Helene encounter
Tesla forgives Autopilot and FSD Supervised strikes in California for those evacuating
On Thursday, Tesla’s North America account on X also posted about one of the company’s relief initiatives, officially announcing that it would forgive all Autopilot and Supervised Full-Self Driving (FSD) strikes in the state of California to help aid those evacuating.
“To support people evacuating from the fires in the LA area, all Autopilot & FSD Supervised strikes are being forgiven in the state of California,” Tesla wrote in the post.
One Tesla owner shares Cybertruck Powershare experience
Along with Tesla’s fire relief efforts, one Cybertruck owner has shared an experience using the electric vehicle (EV) to keep a household powered during outages using Powershare—not unlike how it was used by the Altadena Mountain Rescue team.
In the post on the Cybertruck Owner’s Club forum on Wednesday, the user located in Orange County described using the Cybertruck’s Powershare to keep his household with electricity, saying that he had used about 25 miles of range from the EV about six hours into using it. As can be seen in the user’s screenshot of the Tesla app, the vehicle shows 202 miles of range remaining, saying that it still has over a day’s worth of energy.
Credit: MilliM | Cybertruck Owner’s Club
What are your thoughts? Were you or someone you know affected by the fires and used one or more of Tesla’s products to help with evacuation or power outages? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
FEMA deploys Starlink in North Carolina for disaster relief operations
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News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.
Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
News
Tesla rival’s CEO makes shock suggestion to customers about Model Y
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”
The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.
Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.
Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:
“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.
Regarding the Model Y, he said:
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.
Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.
Tesla China owners share first impressions of FSD-style “City Autopilot”
Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.
In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.
Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:
Unlimited road trips through Canada
Free Supercharging now on all Model 3 inventory 🇨🇦
— Tesla North America (@tesla_na) August 15, 2025
The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.
However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.
Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.
When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.
Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.
Tesla is breaking even its own rules to cap off an intense Q3
Tesla rival’s CEO makes shock suggestion to customers about Model Y
Tesla offers tasty Supercharging incentive as Q3 push continues
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