In its latest report on automatic emergency braking (AEB) standards for automakers, the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) have announced that Tesla is one of only four manufacturers so far that has reached the goal of supplying AEB on more than half of its produced vehicles in model year 2017. This first manufacturer’s report on the voluntary crash avoidance standard lists four manufacturers offering AEB on more than half and another seven with the tech on more than thirty percent of their 2017 model year vehicles.
The initiative was first announced in 2015 with a total of ten automakers on board, including Tesla. Other automakers at that time included Audi, BMW, Ford, General Motors, Mazda, Mercedes-Benz, Toyota, Volkswagen, and Volvo. A year later, an additional ten manufacturers joined. The initiative’s goal is to get manufacturer’s voluntarily on board to make forward collision warning (FCW) systems and automatic emergency braking standard equipment on all vehicles manufactured by September 1, 2022, about the time that model year 2023 vehicles would be entering production. The initiative further pushes for all trucks in the medium-duty sector (8,501 to 10,000 pounds gross vehicle weight) to meet the same standard by 2025.
Recently, manufacturers submitted their first yearly progress reports to the IIHS-NHTSA consortium for vehicles manufactured between September 1, 2016 and August 31, 2017 for the U.S. market. Tesla had the largest proportion of its vehicles including the technology for 2017, with all but only a handful of manufactured vehicles having AEB and FCW. This despite many having AEB deactivated for a portion of the year due to glitches with its sensitivity levels. The feature was reactivated in late April and early May as a software update.
For reference, the IIHS-NHTSA report states that Consumer Reports, which assists in monitoring progress towards compliance with the initiative, found that only 19 percent of 2017 model year vehicles include AEB and FCW as standard equipment. Most of those vehicles, like the Model S and Model X being reported by Tesla, are classified as luxury vehicles by price point.
The IIHS and NHTSA estimate that if the commitment by manufacturers to meet the initiative’s standards are met by 2025, a total of 28,000 crashes and 12,000 injuries will be prevented. Total commitment so far from manufacturers in the U.S. market account for over 99 percent of the vehicles sold in the country.
Tesla Model X response test for Autopilot vehicle detection [Credit: Bjørn Nyland]
Systems conforming with the vehicle standard must come with FCW that meets 2 of the 3 NHTSA 5-Star Safety Ratings’ requirements and AEB that earns at least an “Advanced” rating from the IIHS. The four complying automakers who’ve met the standard in more than fifty percent of manufactured 2017 models include Audi (73%), Mercedes-Benz (96%), and Volvo (68%) alongside Tesla (99.8%).
Other manufacturers have lower numbers, but a fast-growing commitment to the standard. Toyota at 56 percent accounts for the largest total volume of vehicles equipped to meet the initiative’s requirements with General Motors, at 20 percent, following closely behind. Lowest on the list of compliance were Fiat Chrysler, Ford, Hyundai, Kia, and Mitsubishi. Of luxury makes, only Jaguar Land Rover and Porsche don’t offer the technologies at all in 2017 model year vehicles counted.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
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Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
