In its latest report on automatic emergency braking (AEB) standards for automakers, the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) have announced that Tesla is one of only four manufacturers so far that has reached the goal of supplying AEB on more than half of its produced vehicles in model year 2017. This first manufacturer’s report on the voluntary crash avoidance standard lists four manufacturers offering AEB on more than half and another seven with the tech on more than thirty percent of their 2017 model year vehicles.
The initiative was first announced in 2015 with a total of ten automakers on board, including Tesla. Other automakers at that time included Audi, BMW, Ford, General Motors, Mazda, Mercedes-Benz, Toyota, Volkswagen, and Volvo. A year later, an additional ten manufacturers joined. The initiative’s goal is to get manufacturer’s voluntarily on board to make forward collision warning (FCW) systems and automatic emergency braking standard equipment on all vehicles manufactured by September 1, 2022, about the time that model year 2023 vehicles would be entering production. The initiative further pushes for all trucks in the medium-duty sector (8,501 to 10,000 pounds gross vehicle weight) to meet the same standard by 2025.
Recently, manufacturers submitted their first yearly progress reports to the IIHS-NHTSA consortium for vehicles manufactured between September 1, 2016 and August 31, 2017 for the U.S. market. Tesla had the largest proportion of its vehicles including the technology for 2017, with all but only a handful of manufactured vehicles having AEB and FCW. This despite many having AEB deactivated for a portion of the year due to glitches with its sensitivity levels. The feature was reactivated in late April and early May as a software update.
For reference, the IIHS-NHTSA report states that Consumer Reports, which assists in monitoring progress towards compliance with the initiative, found that only 19 percent of 2017 model year vehicles include AEB and FCW as standard equipment. Most of those vehicles, like the Model S and Model X being reported by Tesla, are classified as luxury vehicles by price point.
The IIHS and NHTSA estimate that if the commitment by manufacturers to meet the initiative’s standards are met by 2025, a total of 28,000 crashes and 12,000 injuries will be prevented. Total commitment so far from manufacturers in the U.S. market account for over 99 percent of the vehicles sold in the country.
Tesla Model X response test for Autopilot vehicle detection [Credit: Bjørn Nyland]
Systems conforming with the vehicle standard must come with FCW that meets 2 of the 3 NHTSA 5-Star Safety Ratings’ requirements and AEB that earns at least an “Advanced” rating from the IIHS. The four complying automakers who’ve met the standard in more than fifty percent of manufactured 2017 models include Audi (73%), Mercedes-Benz (96%), and Volvo (68%) alongside Tesla (99.8%).
Other manufacturers have lower numbers, but a fast-growing commitment to the standard. Toyota at 56 percent accounts for the largest total volume of vehicles equipped to meet the initiative’s requirements with General Motors, at 20 percent, following closely behind. Lowest on the list of compliance were Fiat Chrysler, Ford, Hyundai, Kia, and Mitsubishi. Of luxury makes, only Jaguar Land Rover and Porsche don’t offer the technologies at all in 2017 model year vehicles counted.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
