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Lithium produced for Tesla’s batteries is less polluting than 31 cups of coffee: researcher
There are many criticisms of electric vehicles like Teslas, and one of them involves the notion that EVs require massive amounts of water to produce the lithium in their batteries. This idea, according to Dr. Maximilian Fichtner, who serves as the Director at the Helmholtz Institute for Electrochemical Energy Storage in Germany, is not accurate at all.
In a recent conversation with Tagesspiegel Background, the battery researcher stated that the production of electric car batteries is not as extreme as what EV critics would suggest. To produce the lithium needed for a 64 kWh battery pack, for example, Fichtner stated that about 3840 liters of water are evaporated according to usual calculation methods. This is roughly comparable to the production of 250 grams of beef, 30 cups of coffee, or half a pair of jeans, according to the researcher.
Explaining further, Fichtner stated that even before electric cars like Teslas became popular, lithium was already being used in large quantities in many industrial and chemical processes. Lithium-ion batteries are also widely used in mobile devices, which are universally accepted today. “I’m always surprised that the public never talks about lithium in laptops or mobile phones – but suddenly it’s a problem with the e-car,” the battery researcher said.
But the water consumption involved in the production of lithium for electric car batteries is just the tip of the iceberg. Fichtner estimates that a 64 kWh pack is likely in the middle of various variants of the Tesla Model 3 sedan, whose long-range versions can easily go beyond 450 km (280 miles) of range per charge. If one were to infer that an electric car battery pack can remain optimal with 2,000 full charging cycles, this could equate to a total distance of about 900,000 km. And that’s with estimates on existing battery technology.
With this in mind, it appears that Tesla’s lithium-ion batteries are actually less polluting than otherwise everyday items such as steak or the aforementioned 30 cups of coffee, since they have the potential to remain in service for a very long time. About 2,000 charging cycles, after all, would likely equate to years of average EV use.
-->Companies like Tesla are hard at work in improving their battery cells. This much is hinted at by Tesla executives such as CEO Elon Musk and President of Automotive Jerome Guillen, both of whom have noted that Tesla’s batteries are always evolving. Fichtner expects electric car batteries to have an average lifespan of 3,000 cycles by 2025, which would make EV batteries even more environmentally-friendly.
In his recent conversation with the publication, the researcher discussed one of the most sensitive topics surrounding battery production: cobalt. Cobalt has developed a very negative reputation due to the abhorrent conditions in cobalt mines in areas such as Congo. Fortunately, many automakers have since pledged to source the cobalt used in their EVs from areas that meet stringent standards. Tesla does this and more, with the electric car maker attempting to develop cobalt-free batteries in the near future.
For now, electric car makers are in a game of cobalt reduction, and in this sense, Tesla has a notable lead. The batteries used in Volkswagen’s well-received ID.3 hatchback, for example, contain about 12-14% cobalt. The Tesla Model 3, on the other hand, only contains about 2.9% cobalt as of 2018. Fichtner predicts that if things go well, cobalt-free batteries could enter the market as early as 2025.
Maximilian Fichtner received his Ph.D. in Chemistry/Surface Science with distinction and the Hermann Billing Award for his thesis in 1992. He currently serves as the professor for Solid State Chemistry at the Ulm University and Executive Director of the Helmholtz Institute Ulm for Electrochemical Energy Storage (HIU). He has also worked in collaboration with the German ministries of Economy and Research and Education, and has served as the Chair of the 1st International Symposium on Magnesium Batteries in 2016.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
