Investor's Corner
Tesla streamlined Model 3 battery pack production time by 96%, says Elon Musk
Tesla CEO Elon Musk stated during Wednesday’s Q1 2018 earnings call that the company has managed to reduce the time it takes to produce a Model 3 battery pack by 94%, from 7 hours to under 17 minutes. According to Musk, addressing the over-generalization of the Model 3’s design, as well as the excessive automation in Gigafactory, proved beneficial to the improvement in the manufacturing rate of the car’s battery packs.
“This still remains to be fixed, but in any case, overgeneralizing the design. For example, the current battery pack has a port for front drive units, which we then put a steel blanking plate on. So essentially, we punched a hole in it and put a blanking plate at the hole. And (we had to) do that for all rear drive unit cars, which is kinda crazy.
“It would have added cost, it would have added a manufacturing step, it would have added a failure mode; and four ports was unnecessary… That’s changed. So, the result was we had a rapid improvement in battery pack production, from taking 7 hrs to make a pack 3 weeks ago to under 17 minutes now. We’re able to also achieve a sustained rate of 3,000 vehicles a week, so we’re actually slightly ahead in battery module and pack production than expected.”
With the optimizations to the line in place, Musk revealed that Tesla is now producing 3,000 battery packs per week at the Nevada Gigafactory, with peak hours of production hitting a rate of 5,000 per week.
“In the last 24 hours at the Gigafactory, we managed to keep a sustained rate of over 3,000 packs per week. We actually reached a peak hour, extrapolated outward would be a rate of over 5,000 cars per week… Every hour is as good as its peak. If you can achieve it even once in an hour, then with continued refinement of the system, and improved operational time of the machinery, you can achieve that sustained rate with more refinement.”
Musk reiterated his previous statement about the company automating too much of its production line. According to Musk, Tesla “went too far and automated some pretty silly things,” including an incredibly complex “fluff machine” that ended up making production complicated.
“One of the things we’ve found is that there are some things that are very well suited to manual operations, and there are some things are very well suited to automated operations. The two should not be confused. We did go too far in the automation front, and automated some pretty silly things.
“One example would be, we have these fiberglass mats on top of the battery pack. They’re basically fluff. We tried to automate the placement and bonding of fluff to the top of the battery pack, which was ridiculous. ‘Flufferbot,’ which was really an incredibly difficult machine to make work. Machines are not good at picking up pieces of fluff. Hands are way better at doing that.
“So we had this super-complicated machine, using a vision system to try and put a piece of fluff on a battery pack. The line kept breaking down because Flufferbot would frequently fail to pick up the fluff, or put it in a random location. So, that was one of the silliest things we’ve found.”
The revelations about the improvements in the pace of Model 3 battery pack production are in line with Elon Musk’s recent statements about relying too much on automation. Musk mentioned this in an interview with Gayle King of CBS This Morning, and later in a tweet, where he coyly stated that humans are “underrated.”
Nevertheless, Tesla pointed to strategic automation as key in its Q1 Update Letter. The company, for one, credits the quality improvements in the Model 3 line to the automation that is involved in manufacturing the vehicles. Tesla expects the Model 3 line to be optimized once more after a planned 10-day shutdown in production during the second quarter. With a hiring ramp underway, Tesla is aiming to adjust overtime hours and staffing levels to meet its production goals even further.
Tesla’s first-quarter earnings for 2018 saw the electric car maker posting $3.4 billion in revenue and beating earnings estimates with a loss of $568 million. Losses per share was listed at -$3.35 per share, lower than Wall Street estimates of -$3.58 per share.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
Elon Musk gets brash response from Ryanair CEO, who thanks him for booking increase
Tesla CEO Elon Musk outlines expectations for Cybercab production
