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Tesla Model 3 to be among the UK’s best company cars amid EV-friendly policy update
In what could only be described as a “milestone moment,” the UK Treasury has confirmed that employees who drive zero-emission company cars will pay no benefit-in-kind (BIK) tax for the year. This decision heavily incentivizes businesses to purchase electric vehicles for their fleets, which contribute to nearly six out of ten new car registrations in the UK today.
Under the updated rules from the government, those who choose zero-emission vehicles will pay no company car tax for the year from April 2020, followed by a measly 1% tax from April 2021 and 2% BIK from April 2022. This is in stark contrast to the BIK taxes placed on vehicles equipped with the internal combustion engine. A BMW 3-Series with a 2.0-liter diesel engine, for example, is priced at £32,000 (~$40,200). But due to its CO2 emissions of 110 and 115g/km, the vehicle will be subject to a 31% BIK rate from April 2020.
Considering that the UK’s personal income tax rates can hit 40% for taxpayers earning £50,001 (~$62,000) to £150,000 (~$188,500) per year, those under the income bracket would pay £4,000 (~$5,000) in BIK just for using the diesel-powered BMW 3-Series from April 2020 and March 2021. Taxpayers in the same income bracket that drive a Tesla Model 3, on the other hand, would pay no BIK for the same period. The 1% tax and 2% BIK that follows in the next two years are also marginal.
In a statement, the government noted that the regulations are expected to encourage businesses to make informed decisions about their purchase of fleet vehicles. “By providing clarity of future the appropriate percentages, businesses will have the ability to make more informed decisions about how they make the transition to zero-emission fleets. Appropriate percentages beyond 2022-23 remain under review and will be announced at future fiscal events,” the government stated.
It’s not just all-electric vehicles like the Tesla Model 3 that will benefit significantly from the UK’s updated policies. Plug-in hybrids could also take advantage of the government’s zero company car tax rate, provided that the PHEVs are capable of operating at least 130 miles as a pure electric car. Unfortunately, there are no PHEVs in the market today that meets this metric. This is quite ironic since BMW director of development Klaus Frölich recently stated that the carmaker is focusing its efforts in developing PHEVs with only 80 km (49 miles) of pure electric range. “PHEV gives them full freedom and 80 km of EV range,” he said.
Plug-in hybrids with short electric ranges, such as those mentioned by the BMW executive, will still see tax breaks, though they are notably less generous than those granted to all-electric cars. PHEVs that have less than 30 miles of electric range, such as the BMW 225xe Active Tourer, will be subject to a 12% BIK tax from April next year.
With these new regulations in place, the Tesla Model 3 has the potential to become one of the most competitive company vehicles in the UK. The car, after all, boasts 240 miles of range even at its Standard Plus variant, and it comes from a company that competes in the premium segment. Considering that company cars used by middle-level to upper-level employees are usually premium vehicles, Tesla’s midsize sedan might prove to be a perfect fit.
The turnover rates for company vehicles in the UK is quite quick, with approximately 300k-500k company cars coming off lease every year. If Tesla could tap into this market with the Model 3, the company could have a steady stream of EV buyers that will likely keep the demand for the vehicle thriving in the region for a considerable length of time. The UK’s company car market is now ripe for the picking for EV makers, and if Tesla plays its cards right, it could very well be on the lead to take the first bite.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
