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Tesla starts Model 3 customer deliveries in China, formally launches Model Y program
Tesla officially opened the floodgates in China as it made its first mass delivery of locally-made Model 3 on Tuesday during an event at Gigafactory 3 in Shanghai. The electric car maker also announced the kick-off of its Model Y program in the country.
CEO Elon Musk flew in from the United States to personally hand over Made-in-China Model 3s to the first local customers. This is a big milestone for Tesla as the MIC Model 3s are the first units delivered by Tesla’s first factory outside of the United States.
“Ultimately Model Y will have more demand than probably all of the other Tesla cars combined. Model Y will also have advanced manufacturing technologies that we will reveal in the future,” Musk said.
Musk also expressed his gratitude to the Chinese government, the Tesla China team, and all of the customers in the country. At one point during the ceremonies, Musk even showed some dance moves and emphasized how the company knows how to have fun despite all the work that needs to be done. Musk also did not forget to thank the early adopters who paid a premium to own their Teslas.
During a speech at the event, the Tesla chief also disclosed plans to have a Tesla engineering center in China that will design vehicles for the local market and the rest of the globe.
With the kick-off of the Model Y program in China, Tesla now has a powerful one-two punch combination that can potentially deal heavy blows to other automotive giants operating in the country. The Model 3 sedans will attract those looking for an entry-level electric vehicle while the Model Y will appeal to those looking for an all-electric crossover that offers more space at a practical price.
Tesla will be facing no pushovers in the local market. Daimler has released the Mercedes-Benz EQC in China and sells it for about $83,100 while Audi has rolled out the e-tron in late 2019 and plans to introduce more green vehicles in the next 24 months. BMW is also planning to join the EV rumble with its iX3 crossover next year.
The first public MIC Model delivery event happened exactly one year after the first wholly-owned car factory by a foreigner in China broke ground. Gigafactory 3 achieved the amazing feat of producing its first vehicles in just 10 months and making a symbolic delivery to local Tesla employees before the end of 2019.
Meanwhile, the production of the Model Y alongside the Model 3 will not be an issue for Tesla since these vehicles share 75% of their parts. Tesla also started accepting Model Y orders a few days ago, an early indication that the electric car maker is ready for this move.
Earlier this week, Tesla confirmed that Gigafactory 3 has achieved a run-rate of 3,000 vehicles per week to meet Model 3 demand in China. The government has also been very supportive and has exempted the locally-made sedan from a 10% purchase tax as announced recently.
Shanghai-based analysts are optimistic with their forecast for Tesla in China. Managing director of consultancy firm AutoForesight Yale Zhang sees the Palo Alto, California-based electric vehicle manufacturer selling around 100,000 MIC Model 3s while China International Capital’s Wang Lei sees around 120,000 combined sales of Model 3 and Model Y.
With the Model 3 and Model Y entering the largest automotive market in the globe, Tesla can become a strong foothold for the brand as it aims to achieve sustained profitability.
Here’s are some snapshots from the event:
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
