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Tesla starts Model 3 customer deliveries in China, formally launches Model Y program

Tesla CEO Elon Musk at Model Y program launch at Gigafactory 3 China (Source: @JaysoninShanghai | Twitter)

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Tesla officially opened the floodgates in China as it made its first mass delivery of locally-made Model 3 on Tuesday during an event at Gigafactory 3 in Shanghai. The electric car maker also announced the kick-off of its Model Y program in the country.

CEO Elon Musk flew in from the United States to personally hand over Made-in-China Model 3s to the first local customers. This is a big milestone for Tesla as the MIC Model 3s are the first units delivered by Tesla’s first factory outside of the United States.

“Ultimately Model Y will have more demand than probably all of the other Tesla cars combined. Model Y will also have advanced manufacturing technologies that we will reveal in the future,” Musk said.

Musk also expressed his gratitude to the Chinese government, the Tesla China team, and all of the customers in the country.  At one point during the ceremonies, Musk even showed some dance moves and emphasized how the company knows how to have fun despite all the work that needs to be done. Musk also did not forget to thank the early adopters who paid a premium to own their Teslas.

During a speech at the event, the Tesla chief also disclosed plans to have a Tesla engineering center in China that will design vehicles for the local market and the rest of the globe.

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With the kick-off of the Model Y program in China, Tesla now has a powerful one-two punch combination that can potentially deal heavy blows to other automotive giants operating in the country. The Model 3 sedans will attract those looking for an entry-level electric vehicle while the Model Y will appeal to those looking for an all-electric crossover that offers more space at a practical price.

Tesla will be facing no pushovers in the local market. Daimler has released the Mercedes-Benz EQC in China and sells it for about $83,100 while Audi has rolled out the e-tron in late 2019 and plans to introduce more green vehicles in the next 24 months. BMW is also planning to join the EV rumble with its iX3 crossover next year.

The first public MIC Model delivery event happened exactly one year after the first wholly-owned car factory by a foreigner in China broke ground. Gigafactory 3 achieved the amazing feat of producing its first vehicles in just 10 months and making a symbolic delivery to local Tesla employees before the end of 2019.

Meanwhile, the production of the Model Y alongside the Model 3 will not be an issue for Tesla since these vehicles share 75% of their parts. Tesla also started accepting Model Y orders a few days ago, an early indication that the electric car maker is ready for this move.

Earlier this week, Tesla confirmed that Gigafactory 3 has achieved a run-rate of 3,000 vehicles per week to meet Model 3 demand in China. The government has also been very supportive and has exempted the locally-made sedan from a 10% purchase tax as announced recently.

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Shanghai-based analysts are optimistic with their forecast for Tesla in China. Managing director of consultancy firm AutoForesight Yale Zhang sees the Palo Alto, California-based electric vehicle manufacturer selling around 100,000 MIC Model 3s while China International Capital’s Wang Lei sees around 120,000 combined sales of Model 3 and Model Y.

With the Model 3 and Model Y entering the largest automotive market in the globe, Tesla can become a strong foothold for the brand as it aims to achieve sustained profitability.

Here’s are some snapshots from the event:

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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