A new color option for Model 3 fans has been spotted: midnight grey.
Brian Armer spotted the beautiful new Tesla vehicle on his way to work on Page Mill Road heading west near Tesla’s Palo Alto headquarters.
My first Model3 sighting!awesomeness confirmed @Model3Owners @elonmusk pic.twitter.com/cpXdqTVwBt
— Brian Armer (@BrianArmer) July 14, 2017
Armer, who is a Model 3 fan with a reservation for the vehicle, got an up close and personal look at the Tesla vehicle that could revolutionize the EV market.
“I was extremely excited just to see the car at all,” Armer said in a Twitter direct message. “Being near HQ, I thought I’d see one by now.”
Armer, who is also an avid Model S fan, said that he was a bit surprised by the size of the vehicle compared to the Model S.
“Initial thought was it’s smaller than I expected. BMW 3 series-ish, which I guess shouldn’t be a surprise, but I’m used to seeing so many Model S out here I’ve gotten used to full sedan size,” said Armer. It’s “probably because I was secretly hoping Model 3 was just a cheaper model S.”
The new color sparked discussion on social media as well, as Tesla fans everywhere began discussing how this would influence their potential choice for which Model 3 they would choose as their own.
“Yup… This makes the decision harder,” wrote Aboveliquidice on a Tesla Subreddit. “Thanks!…!”
Tesla unveiled the Model 3’s red, silver and matte black options to fans last March. This new midnight grey color choice has excited a lot of fans who are delighted by the fresh, modern feel of the color scheme.
In addition to the colors, black, white and blue models have been spotted and are considered to be a part of the official color offering.
(Source: SpiedBilde)
(Source: Teslarati)
We also reported on a “Signature Red” Model 3 sighting in May, which features a darker red than the standard model.
The Model 3 also has a fan-made design studio so anxious reservation holders can see what their new Tesla will look like once production ramps up.
While CEO Elon Musk has said that an official design studio will be up and running as production continues through the end of July, for now fans can visit Model3Config for an opportunity to customize a Model 3’s color. The site also provides options for changing the style of the interior.
Once the official Tesla design studio is up and running, Musk said the studio will only allow people to pick a color and decide between 18- or 19-inch wheels.
The various colors, albeit limited at first, are “critical to achieving a rapid production ramp,” according to Musk. The number of configurable options will likely allow Musk and Tesla to achieve their volume goals before they embrace the fun of intricate color schemes and vehicle design.
However, with red, sliver, black, blue, white and now midnight grey options, Tesla customers will have a fairly diverse palette to choose from when it comes time to personalize their Model 3 design.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
