A new color option for Model 3 fans has been spotted: midnight grey.
Brian Armer spotted the beautiful new Tesla vehicle on his way to work on Page Mill Road heading west near Tesla’s Palo Alto headquarters.
My first Model3 sighting!awesomeness confirmed @Model3Owners @elonmusk pic.twitter.com/cpXdqTVwBt
— Brian Armer (@BrianArmer) July 14, 2017
Armer, who is a Model 3 fan with a reservation for the vehicle, got an up close and personal look at the Tesla vehicle that could revolutionize the EV market.
“I was extremely excited just to see the car at all,” Armer said in a Twitter direct message. “Being near HQ, I thought I’d see one by now.”
Armer, who is also an avid Model S fan, said that he was a bit surprised by the size of the vehicle compared to the Model S.
“Initial thought was it’s smaller than I expected. BMW 3 series-ish, which I guess shouldn’t be a surprise, but I’m used to seeing so many Model S out here I’ve gotten used to full sedan size,” said Armer. It’s “probably because I was secretly hoping Model 3 was just a cheaper model S.”
The new color sparked discussion on social media as well, as Tesla fans everywhere began discussing how this would influence their potential choice for which Model 3 they would choose as their own.
“Yup… This makes the decision harder,” wrote Aboveliquidice on a Tesla Subreddit. “Thanks!…!”
Tesla unveiled the Model 3’s red, silver and matte black options to fans last March. This new midnight grey color choice has excited a lot of fans who are delighted by the fresh, modern feel of the color scheme.
In addition to the colors, black, white and blue models have been spotted and are considered to be a part of the official color offering.

(Source: SpiedBilde)

(Source: Teslarati)
We also reported on a “Signature Red” Model 3 sighting in May, which features a darker red than the standard model.
The Model 3 also has a fan-made design studio so anxious reservation holders can see what their new Tesla will look like once production ramps up.
While CEO Elon Musk has said that an official design studio will be up and running as production continues through the end of July, for now fans can visit Model3Config for an opportunity to customize a Model 3’s color. The site also provides options for changing the style of the interior.
Once the official Tesla design studio is up and running, Musk said the studio will only allow people to pick a color and decide between 18- or 19-inch wheels.
The various colors, albeit limited at first, are “critical to achieving a rapid production ramp,” according to Musk. The number of configurable options will likely allow Musk and Tesla to achieve their volume goals before they embrace the fun of intricate color schemes and vehicle design.
However, with red, sliver, black, blue, white and now midnight grey options, Tesla customers will have a fairly diverse palette to choose from when it comes time to personalize their Model 3 design.
Elon Musk
Elon Musk affirms Tesla commitment and grueling work schedule: “Daddy is very much home”
The remarks came as Tesla shares crossed the $400 mark on the stock market.

Tesla CEO Elon Musk reiterated his commitment to the electric vehicle maker and its future projects this week, responding to speculation following his $1 billion purchase of TSLA stock.
The remarks came as Tesla shares crossed the $400 mark on the stock market, extending a rally fueled in part by Musk’s TSLA purchase.
Elon Musk’s nonstop work schedule
Amidst the reaction of TSLA stock to Musk’s $1 billion investment, Tesla owners such as @greggertruck noted that “Daddy’s home.” Musk replied, stating that “Daddy is very much home.” He then shared details of a packed weekend of work, which was definitely grueling but completely within character for a “wartime CEO.”
Musk did note, however, that he had lunch with his kids during the weekend despite his extremely busy schedule.
“Daddy is very much home. Am burning the midnight oil with Optimus engineering on Friday night, then redeye overnight to Austin arriving 5am, wake up to have lunch with my kids and then spend all Saturday afternoon in deep technical reviews for the Tesla AI5 chip design.
“Fly to Colossus II on Monday to walk the whole datacenter floor, review transformers and power production (excellent progress), depart midnight. Then up to 12 hours of back-to-back meetings across all Tesla departments, but with a particular focus on AI/Autopilot, Optimus production plans, and vehicle production/delivery,” Musk wrote in his post.
Wartime CEO
Wedbush analyst Dan Ives described Musk as operating in “wartime CEO mode,” highlighting autonomous driving and AI as a trillion-dollar market opportunity for Tesla. Musk reiterated this point late last month as well, when he outlined the several projects he is juggling among his numerous companies. At the time, Musk stated that he was busy with Starship 10, Grok 5, and Tesla V14. This was despite his notable presence on X.
With Tesla Master Plan Part IV being partly released, the company is entering what could very well be its most ambitious stage to date. To usher in an era of sustainable abundance, Tesla would definitely require a “wartime CEO,” someone who could remain locked in and determined to push through any obstacles to ensure that the company achieves its goals.
News
Elon Musk confirms cryptic X post was related to SpaceX, not TSLA stock
Musk shared his update in a post on social media platform X.

Elon Musk has confirmed that a cryptic post he shared earlier this month was related to his private sale enterprise, SpaceX, not electric vehicle maker Tesla.
Musk shared his update in a post on social media platform X.
Musk’s cryptic post
Earlier this month, the CEO posted the cryptic words “You’ll Thank Me Later” on X. The post quickly gained attention on social media, as Tesla watchers and Elon Musk fans speculated on what the words could mean. With the announcement that Musk has purchased $1 billion of TSLA stock in the open market, some speculated that the cryptic post was a teaser of sorts to shareholders.
Musk’s massive TSLA purchase was the biggest in history, and it also stood as a notable vote of confidence for the company as it attempts to enter a new era led by robots, AI, and autonomous driving. This was likely one of the reasons why Tesla stock saw a notable rise on Monday’s trading. In another post, however, Musk confirmed that his cryptic post was not in any way related to his stock purchase.
All SpaceX
Considering that all the words in Musk’s post started with an uppercase letter, some space fans immediately speculated that the CEO was teasing something related to SpaceX. The company’s three drone ships, Just Read the Instructions (JRTI), Of Course I Still Love You (OCISLY), and A Shortfall of Gravitas (ASOG), after all, follow similar naming styles.
This was one of the reasons why some TSLA shareholders noted on X that Musk’s post was likely SpaceX-related. In response to one of these comments, Musk stated that these speculations are “Correct.”
The only question now is what exactly Musk was referring to in his post. Perhaps the CEO really was hinting at the name of the drone ship that will be tasked to retrieve Starship in the middle of the ocean.
News
Tesla Model Y leads as weekly registrations in China hit Q3 high
Out of Tesla China’s 15,350 registrations, the Model Y once again accounted for the majority.

Tesla recorded 15,350 insurance registrations in China during the week of September 8–14, marking a 7.3% increase compared to the prior week. The figure also represents the highest weekly result so far in the third quarter of 2025.
Model Y still leads demand
Out of the 15,350 registrations, the Model Y once again accounted for the majority. Data shows 9,460 registrations for the standard Model Y, complemented by 1,030 units of the newly launched extended wheelbase, six-seat Model Y L. Tesla also logged 4,860 Model 3 sedans for the week as well, as noted in a CNEV Post report.
The Model Y L, which debuted in late August, registered a modest uptick from the 900 registrations it saw the week before. Volumes remain relatively low, suggesting that the variant will not meaningfully change Tesla’s third-quarter sales trajectory. That being said, Tesla China’s previous comments about the Model Y L’s demand suggest that an uptick in registrations may be coming in the next weeks.
The ramp of the Model Y L will likely be a notable topic among Tesla watchers, as its ramp will still be quite a task despite the vehicle being just a new variant of the all-electric crossover. With this in mind, meaningful numbers of Model Y L registrations may hit their pace in the next quarter instead.
Tesla China’s momentum
As per data from the China Passenger Car Association (CPCA), Tesla’s retail sales in August 2025 totaled 57,152 units. That figure marked a 9.9% decline from August 2024’s 63,456 units, but a significant 40.7% increase from July’s 40,617 deliveries.
Quarter-to-date, Tesla China’s results show a 34.4% gain compared to the previous quarter but remain down 11% year-over-year. Year-to-date, Tesla is down about 7% in China versus the same period in 2024. With only a couple more weeks before the end of the third quarter, Tesla China’s registrations may help determine whether the company could catch up to its 2024 numbers this year.
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