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Tesla Model 3 Performance endures 31 hard launches with no throttling

(Credit: Tesla Trip/YouTube)

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The Tesla Model 3 could be considered as the electric car maker’s endurance champion in its current lineup. Not quite as quick as a Model S or Model X Performance in Ludicrous Plus Mode but capable of being driven hard for extended periods in a racetrack, the Model 3 Performance is a vehicle that has charmed even the staunchest gearheads of motoring media. Top Gear host Chris Harris, for one, described the Model 3 Performance as an “AK-47 disguised as a butter knife” during his review of the vehicle, which he found to be too plain in design compared to comparable ICE cars like the BMW M3. It should be noted that after his review, Harris noted on Twitter that he will be buying a Model 3 Performance for himself soon. 

The Model 3’s endurance, both on the track and the highway, has been tested and proven by professionals and enthusiasts alike. Tesla and electric vehicle veteran Bjorn Nyland tested the Model 3 in the Autobahn last June, going flat at full speed in an attempt to overheat the car. He failed. The same is true for other reviewers such as Harris, who pitted the Model 3 Performance against the BMW M3-beating Alfa Romeo Giulia Quadrifoglio in a time attack battle. True to Elon Musk’s statements on Twitter, the Model 3 Performance, thanks to its instant torque that allows the vehicle to launch from 0-60 mph in 3.2 seconds, soundly beat the Giulia Q4 in a closed circuit. 

Last week, Porsche made headlines when the company allowed Fifth Gear and Fully Charged host Jonny Smith to take one of its Taycan Turbo pre-production vehicles for a launch mode repeatability test. Conducted on an empty airfield, the test involved the EV veteran launching the Taycan Turbo at max power 26 times with no power throttling. The exhibition was impressive, and it invoked just how much work Porsche has put into the Taycan and its development. The Taycan’s feat also brought comparisons to Tesla’s Model S P100D, which was quicker off the line with its 0-60 mph time of 2.4 seconds, but is prone to limiting its power after multiple max power launches. 

After watching the Taycan’s demonstration, Tesla owner Patrick Lawson opted to see if his vehicle, a Tesla Model 3 Performance, could accomplish multiple max power launches without losing power as well. Accompanied by his son, Lawson headed to a (mostly) empty stretch of road to test the endurance of his Model 3. In a message to Teslarati, the Tesla owner noted that with Track Mode on, he figured that his vehicle should be able to perform comparably to the Taycan.

By the 10th 0-60 mph test, Lawson noted that he was already feeling the effects of the Model 3’s multiple hard launches. The father and son duo continued over the next 30 minutes, hitting 31 consecutive launches in the Model 3. At that point, Lawson noted that his son was probably good for about 10 more launches, but that was about all he could handle. Interestingly, the Model 3 Performance, just like the Porsche Taycan Turbo, did not throttle its power at all. The 31st launch registered a 0-60 mph time of 3.11 seconds, which is in the same territory as the Taycan Turbo. 

Granted, Lawson’s test did not involve the same parameters as Fully Charged’s test of Porsche’s all-electric car. The Taycan Turbo, for one, performed 26 runs that topped up at speeds of 200 kph (124 mph), while Lawson’s Model 3 Performance test only involved 31 0-60/0-70 mph runs. Nevertheless, it should be noted that the Tesla owner’s tests were conducted on a public road in the United States, which usually have speed limits of around 60-70 mph. 

The Tesla Model 3 could be considered, in more ways than one, as a Trojan Horse of sorts. While the vehicle is considered as the “cheaper” Tesla (and this is accurate, of course), and while the vehicle experienced a notable period of anti-selling by the company, the electric car has been showing signs that there is more to it than meets the eye. With track capability and a price point that is notably more affordable than other premium EVs in the market, the Model 3 will likely be the vehicle that ultimately brings electric cars into the mainstream. 

Watch Partick Lawson and his son’s Tesla Model 3 Performance 31-launch endurance test in the video below. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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