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Unplugged Performance Tesla Model 3 sets record ahead of Pikes Peak attempt

Tesla Model 3 equipped with Unplugged Performance's Ascension R package. (Credit: Unplugged Performance)

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6 years ago

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The Tesla Model 3 Performance is already a track weapon straight out of the factory. With Track Mode, a stock Model 3 Performance could completely dominate high performance sedans on the closed circuit. But with special parts that are designed to increase the vehicle’s track capability even further, the Model 3 Performance becomes something that is downright frightening. 

Around two weeks ago, Tesla aftermarket specialist and tuning house Unplugged Performance announced its entry to the esteemed Pikes Peak International Hill Climb with legendary racer driver Randy Pobst behind the wheel. Pobst is the perfect driver for such an event, considering that he was directly involved with Tesla’s creation of the Model 3 Performance’s Track Mode. With Pobst behind the wheel, Unplugged Performance’s Model 3 has the potential to complete the Pikes Peak Hill Climb, and possibly surprise a number of critics along the way. 

Interestingly enough, the Unplugged Performance team did not have a car for the event when it made its Pikes Peak Hill Climb announcement. Such a vehicle was only picked up on the night of July 17, and later equipped with the company’s Ascension R package. Unplugged Performance’s Ascension R kit made its debut with Tesla owner enthusiast Erik Strait’s Model 3, which was sent to Japan earlier this year. Strait’s vehicle, the first of the company’s Ascension R units, set records in Japan during its brief stay in the country. 

Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)

The Model 3 picked up by the Unplugged Performance team on July 17 would become the company’s second Ascension R unit. The modification of the Model 3 Performance would begin on July 20 and end on Fright night, July 24. With the car completed, the team drove over to Buttonwillow on Autopilot to ensure that the trip was as safe as possible. At around 2 a.m. on July 25, the Model 3 Ascension R took its first charge. Interestingly enough, July 25 also happened to be the day of TeslaCorsa 9, an event where Tesla owners get together for a day on the track. 

In a message to Teslarati, the Unplugged Performance team stated that they did not really expect the freshly modded Model 3 to set new records right out of the bat. The vehicle’s driver, Oscar Jackson Jr., after all, has never driven a Tesla prior to the event. Jackson was used to racing vehicles like the Porsche GT3 RS, but he did not have any experience with high performance EVs stepping into the Model 3. It was then surprising to see that before lunchtime, Unplugged Performance’s Model 3 Ascension R broke the record for fastest production Tesla on street tires on the Buttonwillow track, running a 1:54.266 on 200 tread wear tires. 

What was even more interesting was that later during the day, the Model 3 recorded an even more impressive lap despite its battery being halved. The team equipped the Model 3 with Pirelli slicks, and the vehicle ended up running a 1:53.277 lap despite a 50% state of charge. In a statement following his experience, Jackson, noted that he was incredibly impressed with the Tesla Model 3. According to the racer, the Model 3 was already a great car from the factory, but with an additional boost from Unplugged Performance’s parts, the vehicle had the potential to rival even the best track weapons available today. 

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Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)

“It was a pretty mind blowing experience to have this be my first time driving a Tesla. Despite it being a shakedown day for Unplugged’s latest build, the car was surprisingly well sorted and it inspired immediate confidence. The brakes in particular were a big surprise given that the car is a lot heavier than what I’m used to racing with. Unplugged’s “BFB” carbon ceramic kit allowed me to brake deep into the corner and I found myself using braking points comparable to what I use when racing the Porsche GT3 RS and spec Miatas! 

“The car was already really well prepared so we did not need to change much. The suspension was great off the bat and really well dialed-in. As the day progressed, we simply raised the rear up a little and added a bit more compression. Since the car was factory power and factory traction control I found myself being interrupted by the car’s nannies… Overall the car is a rocket ship (no SpaceX pun intended)! If I had more time with it I’m certain I can go a lot faster. I’m looking forward to my next time behind the wheel of it!” he said. 

Watch a rather entertaining run of Unplugged Performance’s Model 3 Ascension R in the video below. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Model Y L’s new features flexed at unveiling event at Diner

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1 day ago

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July 31, 2026

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Tesla Model Y L in a field
Credit: Tesla

Tesla flexed the new features of the Model Y L with a dedicated media event at the company’s Diner on Santa Monica Boulevard in Los Angeles.

The Model Y L is the extended-wheelbase version of the all-electric crossover, which has been voted the best-selling car in the world on three occasions. The vehicle is already rolling off production lines at Gigafactory Texas, and first deliveries are slated to take place later this year.

Tesla brings Model Y L ‘Launch Series’ to the U.S. at $61,990

Teslarati was invited to the event, but due to some scheduling conflicts, we could not make it to Los Angeles. Instead, we will have our hands on a media unit sometime in August, so we’ll be able to spend some more extended time with the Model Y L.

However, plenty of those who made it to LA shared some cool features that set the Model Y L apart from the Model Y.

Multi-Row Climate Control

Tesla fitted the Model Y L with full climate control on all three rows on the front screen. It can be adjusted by selecting which row you’d like to modify on the right-hand side of the touch screen:

Better Rear Window Visibility

One of the strangest things about the Model Y, especially the Juniper iteration, is the rear window has extremely limited visibility when looking into the rearview mirror.

Tesla has improved upon this with the Model Y L:

PowerShare will be included

Model Y L will come with PowerShare in North America, with an 11.5kW output to your home. Tesla said it would require Powerwall 3 for operation.

Wireless Charging Pad

There has been some speculation that Tesla would upgrade the wireless charging pads in the United States, but this is not the case.

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Tesla owner fixes common feature complaint with crafty DIY retrofit

Tesla confirmed that it does not come with the cooled pads as the Y L in China does. This is because North America has not adopted Qi charging yet.

Thermal Management Improvements

These improvements in the Model Y L were seen with thermal management:

  • Up to 15% faster cabin cooling
  • +23% thermal efficiency gained in hot weather, 7 miles of real-world range gained
  • 8x more solar energy reflection off of glass roof
  • 30% reduction in solar energy entering the cabin

Demand

Tesla said the Model Y L is almost sold out in the U.S. It comes with

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  • 1 year of FSD Supervised
  • 1 year of Supercharging
  • 1 year of Premium Connectivity
  • Free exterior paint color, interior, and wheel option at no additional cost
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Elon Musk

Tesla CEO Elon Musk denies ridiculous Gigafactory Shanghai rumor

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1 day ago

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July 31, 2026

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(Credit: Tesla)

Tesla CEO Elon Musk took to his social media platform X on Thursday night to deny a ridiculous rumor regarding the sale of the company’s Chinese vehicle production plant, Gigafactory Shanghai.

On Thursday, the Wall Street Journal, citing sources familiar with the matter, claimed in a scathing new report that Tesla was exploring a potential sale of the entire China business in an effort to help bolster a potential merger between SpaceX and Tesla.

Musk immediately denied the rumor not once but twice, initially calling it “fake news,” and then calling it “absurdly fake news” in a separate post just a few moments later:

The original poster of the Wall Street Journal article that Musk saw deleted the initial post sharing the headline and the rumored sale of Tesla’s China business.

The report seemed absolutely and unequivocally false to begin with; Tesla’s business in China is among the most important pieces of the company’s business. Not only does the factory supply vehicles for the domestic market, but also for various other markets in Asia and Europe.

China is also one of the largest automotive markets in the world, and Tesla has performed well there despite the robust competition.

The speculation regarding a Tesla and SpaceX merger has started to gain steam this year as the space exploration company went public just a month ago. There has been speculation that Musk will bridge all of his companies under one “umbrella company,” and analysts believe this could happen before the end of the decade.

The Tesla and SpaceX merger everyone is talking about is quietly building

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This is the latest iteration of Musk’s very evident war on mainstream media. Reports regarding any of Musk’s companies are quick to get the dreaded “false” or “fake news” response from the CEO when they are unfounded.

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Elon Musk

Tesla AI boss reveals how big Optimus is going to get

Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.

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1 day ago

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July 31, 2026

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”

The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.

The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.

Tesla Optimus project fires up as Musk sees production line progress

Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.

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Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.

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