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Unplugged Performance Tesla Model 3 sets record ahead of Pikes Peak attempt
The Tesla Model 3 Performance is already a track weapon straight out of the factory. With Track Mode, a stock Model 3 Performance could completely dominate high performance sedans on the closed circuit. But with special parts that are designed to increase the vehicle’s track capability even further, the Model 3 Performance becomes something that is downright frightening.
Around two weeks ago, Tesla aftermarket specialist and tuning house Unplugged Performance announced its entry to the esteemed Pikes Peak International Hill Climb with legendary racer driver Randy Pobst behind the wheel. Pobst is the perfect driver for such an event, considering that he was directly involved with Tesla’s creation of the Model 3 Performance’s Track Mode. With Pobst behind the wheel, Unplugged Performance’s Model 3 has the potential to complete the Pikes Peak Hill Climb, and possibly surprise a number of critics along the way.
Interestingly enough, the Unplugged Performance team did not have a car for the event when it made its Pikes Peak Hill Climb announcement. Such a vehicle was only picked up on the night of July 17, and later equipped with the company’s Ascension R package. Unplugged Performance’s Ascension R kit made its debut with Tesla owner enthusiast Erik Strait’s Model 3, which was sent to Japan earlier this year. Strait’s vehicle, the first of the company’s Ascension R units, set records in Japan during its brief stay in the country.
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
The Model 3 picked up by the Unplugged Performance team on July 17 would become the company’s second Ascension R unit. The modification of the Model 3 Performance would begin on July 20 and end on Fright night, July 24. With the car completed, the team drove over to Buttonwillow on Autopilot to ensure that the trip was as safe as possible. At around 2 a.m. on July 25, the Model 3 Ascension R took its first charge. Interestingly enough, July 25 also happened to be the day of TeslaCorsa 9, an event where Tesla owners get together for a day on the track.
In a message to Teslarati, the Unplugged Performance team stated that they did not really expect the freshly modded Model 3 to set new records right out of the bat. The vehicle’s driver, Oscar Jackson Jr., after all, has never driven a Tesla prior to the event. Jackson was used to racing vehicles like the Porsche GT3 RS, but he did not have any experience with high performance EVs stepping into the Model 3. It was then surprising to see that before lunchtime, Unplugged Performance’s Model 3 Ascension R broke the record for fastest production Tesla on street tires on the Buttonwillow track, running a 1:54.266 on 200 tread wear tires.
What was even more interesting was that later during the day, the Model 3 recorded an even more impressive lap despite its battery being halved. The team equipped the Model 3 with Pirelli slicks, and the vehicle ended up running a 1:53.277 lap despite a 50% state of charge. In a statement following his experience, Jackson, noted that he was incredibly impressed with the Tesla Model 3. According to the racer, the Model 3 was already a great car from the factory, but with an additional boost from Unplugged Performance’s parts, the vehicle had the potential to rival even the best track weapons available today.
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
“It was a pretty mind blowing experience to have this be my first time driving a Tesla. Despite it being a shakedown day for Unplugged’s latest build, the car was surprisingly well sorted and it inspired immediate confidence. The brakes in particular were a big surprise given that the car is a lot heavier than what I’m used to racing with. Unplugged’s “BFB” carbon ceramic kit allowed me to brake deep into the corner and I found myself using braking points comparable to what I use when racing the Porsche GT3 RS and spec Miatas!
“The car was already really well prepared so we did not need to change much. The suspension was great off the bat and really well dialed-in. As the day progressed, we simply raised the rear up a little and added a bit more compression. Since the car was factory power and factory traction control I found myself being interrupted by the car’s nannies… Overall the car is a rocket ship (no SpaceX pun intended)! If I had more time with it I’m certain I can go a lot faster. I’m looking forward to my next time behind the wheel of it!” he said.
Watch a rather entertaining run of Unplugged Performance’s Model 3 Ascension R in the video below.
Elon Musk
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
Tesla, SpaceX, and xAI unveiled TERAFAB, a $25B chip factory targeting one terawatt of AI compute annually.
Elon Musk took the stage over the weekend at the defunct Seaholm Power Plant in Austin, Texas, to officially unveil TERAFAB, a $20-25 billion joint venture between Tesla, SpaceX, and xAI that he described as “the most epic chip building exercise in history by far.” The announcement marks the most ambitious infrastructure bet Musk has made since Gigafactory 1 in Sparks, Nevada, and it fuses three of his companies into a single, vertically integrated AI hardware machine for the first time.
TERAFAB is designed to consolidate every stage of semiconductor production under one roof, including chip design, lithography, fabrication, memory production, advanced packaging, and testing. At full capacity, the facility would scale to roughly 70% of the global output from the current world’s largest semiconductor foundry from Taiwan Semiconductor Manufacturing Company (TSMC).
Elon Musk’s stated goal is one terawatt of computing power annually, split between Tesla’s AI5 inference chips for vehicles and Optimus robots, and D3 chips built specifically for SpaceXAI’s orbital satellite constellation.
Tesla Terafab set for launch: Inside the $20B AI chip factory that will reshape the auto industry
The logic behind the merger of these three entities is rooted in a supply chain crisis Musk has been signaling for over a year. At Tesla’s Q4 2025 earnings call, he warned investors that external chip capacity from TSMC, Samsung, and Micron would hit a ceiling within three to four years. “We’re very grateful to our existing supply chain, to Samsung, TSMC, Micron and others,” Musk acknowledged at the Terafab event, “but there’s a maximum rate at which they’re comfortable expanding.” Building in-house was, in his framing, not a strategic option, but a necessity.
The space angle is where the announcement becomes genuinely unprecedented. Musk said 80% of Terafab’s compute output would be directed toward space-based orbital AI satellites, arguing that solar irradiance in space is roughly 5x greater than at Earth’s surface, and that heat rejection in vacuum makes thermal scaling viable. This directly feeds the SpaceXAI vision, which is betting that within two to three years, running AI workloads in orbit will be cheaper than doing so on the ground. The satellites, powered by constant solar energy, would effectively turn low Earth orbit into the world’s largest data center.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Historically, this announcement threads together every major Musk initiative of the past two years: the xAI-SpaceX merger, Tesla’s $2.9 billion solar equipment talks with Chinese suppliers, the 100 GW domestic solar manufacturing push, the Optimus humanoid robot program, and Starship’s development. TERAFAB is the capstone that ties them into a single coherent architecture — chips made on Earth, launched by SpaceX, powered by Tesla solar, run by xAI, and ultimately extended to the Moon.
“I want us to live long enough to see the mass driver on the moon, because that’s going to be incredibly epic,”Musk said during the presentation.
Announcing TERAFAB: the next step towards becoming a galactic civilization https://t.co/IDKey07mJa
— Tesla (@Tesla) March 22, 2026
News
Rolls-Royce makes shocking move on its EV future
When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.
Rolls-Royce made a shocking move on its EV future after planning to go all-electric by the end of the decade. Now, the company is tempering its expectations for electric vehicles, and its CEO is aiming to lean on its legacy of high-powered combustion engines to lead it into the future.
In a significant reversal, Rolls-Royce Motor Cars has scrapped its ambitious plan to become an all-electric manufacturer by 2030. The luxury British marque announced the decision amid sustained customer demand for traditional combustion engines and shifting regulatory landscapes.
When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.
The move aligned with the industry’s broader push toward electrification, promising silent, effortless power befitting the “Rolls-Royce of cars.”
However, new CEO Chris Brownridge, who assumed the role in late 2023, has reversed course. “We can respond to our client demand … we build what is ordered,” Brownridge stated.
The company will continue offering its iconic V12 engines, which remain a cornerstone of its heritage and appeal to discerning buyers who appreciate the distinctive sound and character. He noted the original pledge was “right at the time,” but “the legislation has changed.”
While not abandoning electric vehicles entirely, the Spectre remains in production, with an electric Cullinan option forthcoming; the decision marks the end of a strict all-EV timeline. Relaxed emissions regulations and slowing EV demand, evidenced by a 47 percent drop in Spectre sales to 1,002 units in 2025, forced the reconsideration.
It was a sign that perhaps Rolls-Royce owners were not inclined to believe that the company’s all-EV future was the right move.
Rolls-Royce joins a growing roster of automakers reevaluating aggressive electrification targets.
Fellow luxury brand Bentley has pushed its full electrification from 2030 to 2035, while continuing to offer hybrids and ICE models. Mercedes-Benz walked back its 2030 all-EV goal, now aiming for about 50% electrified sales while keeping combustion engines into the 2030s. Porsche has abandoned its 80% EV sales target by 2030, delaying models and extending hybrids.
Mainstream giants are following suit. Honda canceled its U.S. EV plans, including the 0-Series and Acura RSX, facing a $15.7 billion hit as it doubles down on hybrids. Ford and General Motors have incurred tens of billions in writedowns, canceling models and pivoting to hybrids amid an industry total exceeding $70 billion in charges.
This trend reflects a pragmatic shift driven by infrastructure gaps, consumer preferences, and policy changes. In the ultra-luxury segment, where emotional connection reigns, automakers are prioritizing flexibility over rigid deadlines, ensuring brands like Rolls-Royce evolve without alienating their core clientele.
News
Elon Musk teases expectations for Tesla’s AI6 self-driving chip
This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.
Tesla CEO Elon Musk is outlining expectations for the AI6 self-driving chip, which is still two generations away. Despite this, it is already in the plans of the company and its serial entrepreneur CEO, who has high expectations for it.
Musk provided fresh details on the company’s aggressive AI hardware roadmap, spotlighting the upcoming AI6 chip designed to supercharge Tesla’s self-driving tech, humanoid robots, and data center operations.
In a post on X dated March 19, Musk stated, “With some luck and acceleration using AI, we might be able to tape out AI6 in December.”
With some luck and acceleration using AI, we might be able to tape out AI6 in December
— Elon Musk (@elonmusk) March 19, 2026
This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.
The announcement builds on progress with the predecessor AI5. Earlier in January, Musk announced that the AI5 design was “in good shape” and “almost done,” describing it as an “existential” project for the company that demanded his personal attention on weekends.
He characterized AI5 as roughly equivalent to Nvidia’s Hopper class performance in a single system-on-chip (SoC) and Blackwell-level as a dual configuration, but at significantly lower cost and power usage.
Elon Musk is setting high expectations for Tesla AI5 and AI6 chips
Musk highlighted that AI5 “will punch far above its weight” thanks to Tesla’s co-designed AI software and hardware stack, making maximal use of every circuit. While capable of data center training tasks, it is primarily optimized for edge computing in Optimus robots and Robotaxi vehicles.
For AI6, Musk envisions substantial gains. “In the same half reticle and same process node, we think a single AI6 chip has the potential to match a dual SoC AI5,” he explained.
The company is targeting ambitious nine-month development cycles for future chips, allowing rapid iteration to AI7, AI8, and beyond. AI5/AI6 engineering remains Musk’s top time allocation at Tesla, with the CEO calling AI5 “good” and AI6 “great.”
Samsung is expected to manufacture the AI6 chips, following deals worth billions, while AI5 will leverage TSMC and Samsung production. These chips will form the backbone of Tesla’s Full Self-Driving system, enabling safer and more capable autonomy, alongside powering dexterous movements in Optimus bots and efficient inference in expanding data centers.
Tesla to discuss expansion of Samsung AI6 production plans: report
Musk has also restarted work on the Dojo 3 supercomputer project now that AI5 is progressing. Long-term plans include in-house manufacturing via the Terafab facility.
By accelerating chip development with AI tools, Tesla aims to reduce dependence on third-party GPUs and deliver high-performance, energy-efficient solutions tailored to its ecosystem. Success with AI6 could mark a major milestone in Tesla’s journey toward full autonomy and robotics leadership, though timelines remain subject to manufacturing realities.



