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Tesla Model 3 ramp continues amid 4.6k new VIN registrations, higher US sales rankings

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Tesla might have just finished a record third quarter, but the electric car maker seems set to push forward with its Model 3 ramp without missing a beat. Just yesterday, Tesla registered 4,609 new Model 3 VINs, ~85% of which are estimated to be Dual Motor. With this latest batch of filings, Tesla has registered a total of 122,517 Model 3 to date. 

The recent batch of Model 3 VIN filings bode well for Tesla’s continued push for the electric car this Q4. Tesla’s chances this fourth quarter has gained the confidence of some Wall Street analysts, including Romit Shah of Nomura Instinet, who noted that Tesla might have hit its break-even point in the third quarter. The analyst also noted that as Telsa closes in on production and delivery numbers of 100,000 vehicles per quarter, the company could finally reach a point where it could be sustainably profitable.

It should be noted that Tesla’s production ramp for the Model 3 is only partly done. Tesla eventually aims to produce 10,000 units of the electric sedan every week, and so far, the company is only producing around half this number on average. Despite this, the Model 3’s disruption of the US auto market has started becoming notable, particularly in the sales figures of rival automakers in September. The Tesla Model 3 has slowly risen through the ranks of the US’ best-selling passenger cars over the past months. This became particularly notable in August, when the Model 3 was listed by auto sales tracking website GoodCarBadCar as the 5th best-selling passenger car in the United States.

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The Model 3 went up GCBC‘s best-selling passenger cars list once more in September. Tesla sold an estimated 22,250 Model 3 in during the month, beating the Toyota Corolla Family for the No.4 spot. What’s particularly notable was that with the Model 3’s rise, the sales of the three vehicles above it — the Toyota Camry, the Honda Civic, and the Honda Accord — all saw a notable dive. Looking at September’s sales figures, the gap between the Model 3 and America’s best-selling passenger cars continues to get smaller.

Estimated US passenger car sales figures for September 2018. [Credit: GoodCarBadCar]

The Tesla Model 3’s rankings at the auto sales tracking website’s overall list also improved. Last August, the Model 3 was listed by GoodCarBadCar as the 15th best-selling vehicle in the United States. In September, the Model 3 moved up two places, ranking as the 13th best-selling vehicle in the country, in a list that includes mainstream trucks and SUVs like the Ford F-150, Honda CR-V, and the Toyota Rav4.

Estimated US passenger car sales figures for September 2018. [Credit: GoodCarBadCar]

Tesla’s fourth quarter seems poised to take the company towards even more milestones. Gigafactory 1, the company’s expansive facility in Nevada, is set to receive upgrades in the form of three new battery cell assembly lines from Panasonic. The new lines, which were initially estimated to be completed near the end of 2018, are now expected to be finished ahead of schedule. New Grohmann machines, which are designed to make module production three times cheaper and three times faster, are also set to be operational in Q4.

The Model 3 ramp has moved forward since the electric car’s production began last year. That said, there is still a lot that needs to be done. Other variants of the vehicle, such as the $35,000 base Model 3, as well as Right-Hand-Drive versions of the electric car, are yet to enter production. Both the Model 3 in Standard trim, as well as RHD versions, are expected to hit production next year.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Michael Dell points out practical advantage of Elon Musk’s proposed pay package

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders

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Michael Dell points out practical advantage of Elon Musk’s proposed pay package

Michael Dell has weighed in on Elon Musk’s controversial 2025 CEO Performance Award, offering a grounded perspective amidst the noise surrounding the pay package today.

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders. Musk would quite literally receive no compensation if he fails to achieve his targets.

Dell emphasizes results over rhetoric

Dell shared his thoughts about Musk’s 2025 CEO Performance Award in a post on X.“Vote FOR Elon Musk. The award is only achieved IF he hits exceptionally ambitious market-cap and operational milestones—if he falls short, he gets nothing,” Dell wrote in his post. 

“If he succeeds, shareholders will win big through unprecedented value creation, and he will earn added voting rights to continue driving Tesla’s long-term vision.”

Musk replied with a short “Thanks Michael,” acknowledging Dell’s support. Dell’s framing cuts through the debate surrounding Musk’s compensation, as he simply focused on the incentive structure’s risk-reward balance.

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Musk’s ambitious pay package

Elon Musk’s 2025 CEO Performance Award requires Tesla’s market capitalization to rise from roughly $1.1 trillion today to $8.5 trillion within a decade. This would make Tesla more valuable than any company in history.

Apart from this, Tesla’s operating profit must also grow from $17 billion to $400 billion annually. Musk must also lead the company to several product-related milestones, such as 20 million cumulative vehicle deliveries, 10 million Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million operating Robotaxis.

So far, proxy advisors Glass Lewis and ISS have urged shareholders to vote against the plan. Some prominent investors, including ARK Invest CEO Cathie Wood, however, have voiced strong support for the plan. Wood called Musk “the most productive human being on earth,” arguing that his vision and ability to attract talent are central to Tesla’s success.

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Elon Musk’s 2025 pay package gets support from Tesla’s biggest bull

ARK Invest founder Cathie Wood has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass.

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Credit: Tesla Singapore/X

Cathie Wood, CEO of ARK Invest and one of Tesla’s most ardent bulls, reiterated her support for Elon Musk’s 2025 CEO Performance Award. 

Wood highlighted that Musk’s leadership attracts incredible talent, and it has allowed the companies he leads such as Tesla to become disruptors in their respective fields.

ARK Invest supports Musk’s leadership

Elon Musk’s 2025 CEO Performance Award has received a mixed reception. Proxy firms such as Glass Lewis and Institutional Shareholder Services (ISS) have stated that they would be voting against Musk’s pay package. Other entities, such as the State Board of Administration of Florida (SBA), have stated that they would be voting in favor of Tesla’s proposals. 

ARK Invest founder Cathie Wood, for her part, has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass. She also stated that a favorable result to the vote for Musk’s 2025 pay plan would be beneficial for Tesla.

“Elon Musk is the most productive human being on earth. And a human being who attracts incredible talent, people who want to solve the world’s hardest problems. This is a win-win for all of us if Elon succeeds this time,” Wood stated. Musk appreciated Wood’s comments, stating, “Thanks Cathie!” In a post on X.

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ARK Invest has been one of Tesla’s most loyal bulls

Tesla is ARK Invest’s single largest holding, with the firm holding an estimated $1 billion worth of TSLA, as noted in an Insider report. Wood previously said she expects the approval of Musk’s pay package to trigger “super-exponential growth” for the automaker, as new products like the Cybercab and Optimus expand Tesla’s offerings.

“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI, and it’s not stopping with Robotaxis. There’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” Wood stated during an appearance at Steven Bartlett’s podcast The Diary Of A CEO.

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Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote

Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.

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Credit: Tesla

Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package. 

Tesla’s VP for AI Software shares his insights 

In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI.  As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.

“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.

A push to support Musk’s 2025 performance award

In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV. 

Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event. 

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