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Tesla Model 3 invasion in Europe becomes imminent as cargo ship arrives in Belgium
After conquering the United States’s luxury car market in 2018, the Tesla Model 3 is now heading to foreign territories. In Elon Musk’s letter to employees last month, the CEO noted that the Model 3’s push in Europe and China this first quarter would be critical to the company’s profitability, particularly since deliveries in these territories would start with higher-priced variants like the Long Range AWD and the Performance variant. Amidst the anticipation of the Model 3’s worldwide distribution, reports have now emerged indicating that the first large batch of electric sedans has safely arrived at the port of Zeebrugge in Belgium.
Tesla has not shared details of the first Model 3 shipment that recently arrived in European shores. That said, reports from local media outlets back in December noted that Tesla would be shipping around 3,000 Model 3 to the Zeebrugge port every week. Reports also pointed out that the electric sedans would be shipped quickly, with the vehicles being loaded on RoRo (roll-on, roll-off) ships to facilitate quick loading and unloading. As another way to optimize the deliveries of Model 3 to the region, the transportation of the cars from the United States to Zeebrugge will reportedly take only about 15 days, considering that the cargo ships carrying the vehicles would be passing through the Panama Canal.
The first of these Model 3-filled cargo ships — the Glovis Captain — has been tracked religiously by the Tesla community from its departure in the United States to its arrival at the Belgian port. As noted by a number of dedicated Tesla enthusiasts who have been tracking the ship’s whereabouts, Glovis Captain has recently docked at Zeebrugge. With this, it would likely be just a matter of time before Tesla starts delivering the Model 3 to the first batch of reservation holders in the region. Following are pictures of the cargo ship in the Belgian port as shared by members of the Tesla community.
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Kristof Lambrecht/Twitter)
The Glovis Captain arrives at the port of Zeebrugge. (Photos: Ulric Dabe and Kristof Lambrecht/Twitter)
With the arrival of the Model 3 in Europe, the disruption of the auto industry that the vehicle started in the United States could very well extend to the European region. In 2018, the Model 3 all but shook the US auto market, becoming such a force that it started closing in on mainstream passenger sedans like the Honda Accord and the Toyota Camry. By the end of 2018, the Model 3 was also hailed as a best-selling car in the US’ luxury auto market, selling more than 145,000 units during the year. It should be noted that the Model 3 accomplished these feats in the US despite Tesla’s production issues with the vehicle.
-->In a way, the true potential of the Model 3 might actually be seen in the vehicle’s performance in the European market, considering that passenger cars are an active, lucrative segment in the region. Compared to the United States, which largely favors SUVs and pickup trucks, Europe is far friendlier to sedans. In the company’s Q3 2018 Update Letter, Tesla noted that the mid-sized premium sedan market in Europe is “more than twice as big as the same segment in the US. In the recently released Q4 2018 letter, the company reiterated this point, stating that “the market opportunity for Model 3 in Europe and China exceeds North America based on the most recent sales of mid-sized premium sedans.”
Over the past months, the pieces have fallen in place for the Model 3’s European invasion. In January, it was confirmed that the electric sedan had achieved homologation approval, paving the way for a seamless rollout of the vehicles in the region. Test drive programs for the Model 3 have also begun in select European areas, giving reservation holders and potential customers a taste of what the electric sedan has to offer.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
