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Tesla Model 3 invasion in Europe becomes imminent as cargo ship arrives in Belgium
After conquering the United States’s luxury car market in 2018, the Tesla Model 3 is now heading to foreign territories. In Elon Musk’s letter to employees last month, the CEO noted that the Model 3’s push in Europe and China this first quarter would be critical to the company’s profitability, particularly since deliveries in these territories would start with higher-priced variants like the Long Range AWD and the Performance variant. Amidst the anticipation of the Model 3’s worldwide distribution, reports have now emerged indicating that the first large batch of electric sedans has safely arrived at the port of Zeebrugge in Belgium.
Tesla has not shared details of the first Model 3 shipment that recently arrived in European shores. That said, reports from local media outlets back in December noted that Tesla would be shipping around 3,000 Model 3 to the Zeebrugge port every week. Reports also pointed out that the electric sedans would be shipped quickly, with the vehicles being loaded on RoRo (roll-on, roll-off) ships to facilitate quick loading and unloading. As another way to optimize the deliveries of Model 3 to the region, the transportation of the cars from the United States to Zeebrugge will reportedly take only about 15 days, considering that the cargo ships carrying the vehicles would be passing through the Panama Canal.
The first of these Model 3-filled cargo ships — the Glovis Captain — has been tracked religiously by the Tesla community from its departure in the United States to its arrival at the Belgian port. As noted by a number of dedicated Tesla enthusiasts who have been tracking the ship’s whereabouts, Glovis Captain has recently docked at Zeebrugge. With this, it would likely be just a matter of time before Tesla starts delivering the Model 3 to the first batch of reservation holders in the region. Following are pictures of the cargo ship in the Belgian port as shared by members of the Tesla community.
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Ulric Dabe/Twitter)
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- (Photo: Kristof Lambrecht/Twitter)
The Glovis Captain arrives at the port of Zeebrugge. (Photos: Ulric Dabe and Kristof Lambrecht/Twitter)
With the arrival of the Model 3 in Europe, the disruption of the auto industry that the vehicle started in the United States could very well extend to the European region. In 2018, the Model 3 all but shook the US auto market, becoming such a force that it started closing in on mainstream passenger sedans like the Honda Accord and the Toyota Camry. By the end of 2018, the Model 3 was also hailed as a best-selling car in the US’ luxury auto market, selling more than 145,000 units during the year. It should be noted that the Model 3 accomplished these feats in the US despite Tesla’s production issues with the vehicle.
In a way, the true potential of the Model 3 might actually be seen in the vehicle’s performance in the European market, considering that passenger cars are an active, lucrative segment in the region. Compared to the United States, which largely favors SUVs and pickup trucks, Europe is far friendlier to sedans. In the company’s Q3 2018 Update Letter, Tesla noted that the mid-sized premium sedan market in Europe is “more than twice as big as the same segment in the US. In the recently released Q4 2018 letter, the company reiterated this point, stating that “the market opportunity for Model 3 in Europe and China exceeds North America based on the most recent sales of mid-sized premium sedans.”
Over the past months, the pieces have fallen in place for the Model 3’s European invasion. In January, it was confirmed that the electric sedan had achieved homologation approval, paving the way for a seamless rollout of the vehicles in the region. Test drive programs for the Model 3 have also begun in select European areas, giving reservation holders and potential customers a taste of what the electric sedan has to offer.
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.
Tesla weirdly confirmed that its steering wheel-less and pedal-less Cybercab vehicle is now in the process of giving employees rides, a huge milestone for the vehicle program.
But the entire thing was super strange. On Friday, Tesla released a video stating that there was “Cool news from Giga Texas” and that employees were now taking rides in Cybercabs that have no manual controls. The units seen on public roads are engineering vehicles that have manual controls inside, a necessity as Tesla moved through the testing phase.
However, Tesla removed the video and reposted it shortly after with a more vague title. It seems like the employee rides are still going, but the video was adjusted slightly. The initial upload showed employees doing things like watching movies and adjusting the climate, but these snippets were removed in the second upload.
Cool news from Giga Texas pic.twitter.com/gvbG456Tzw
— Tesla Robotaxi (@robotaxi) July 11, 2026
Both images below were uploaded with the first video, but were removed after Tesla re-uploaded the announcement. These are not available in the second upload
Credit: Tesla
Credit: Tesla
Nevertheless, the announcement from Tesla is that the Cybercab is operating with employees inside who can control the vehicle’s audio, video, climate, and destination settings through their smartphone app.
Tesla has already been testing Cybercab engineering units, but last month, it was able to self-certify for SAE Level 4, which would enable unsupervised self-driving in Texas. The company is moving toward that, and the plans have always been to launch Cybercab rides this year.
The Cybercab is potentially looked at as the next generation of Tesla’s mobility leg. For the past 15 years, the company has been known as somewhat of an automaker, among many other things. However, these passenger vehicles that Tesla has manufactured are now moving into a new realm, as they will eventually drive themselves with no supervision thanks to the Full Self-Driving suite.
The Cybercab is just the next step of that: a true vehicle developed for the sole purpose of ride-hailing. It has no human controls, it has only two seats, and it will get passengers from Point A to Point B with no awkward driver, no need for manual inputs, and with no stress.
Tesla is moving forward with other developments related to the Cybercab project as well. However, the big announcement will come when Tesla finally announces that it is launching Cybercab rides to the general public, something that it plans to launch either late this year or early 2027.
Tesla Semi enters new Pilot Program with interesting challenge
Tesla is building a wheelchair-accessible Robotaxi
