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Tesla opens up first Model 3 test drives in the San Francisco Bay Area
Tesla is beginning to offer its first Model 3 test drives in the San Francisco Bay Area to US customers that placed a reservation deposit on the all-electric compact sedan. The Silicon Valley electric carmaker chaperoned Model 3 test drives on Friday from its Dublin-Amador Plaza, Corte Madera, Sunnyvale, and Palo Alto showroom stores, and expected to extend the test drive program to its San Jose, Burlingame, San Francisco, and Palo Alto store in the Stanford Shopping Center soon after.
The first Model 3 test drives in the Bay Area come ahead of Tesla’s nationwide summer rollout, where Model 3 reservation holders will be able to set appointments for test drives from Tesla’s official website.
Tesla’s test drives are available for individuals with a valid driver’s license who are 21 years old and above. If the Tesla showroom is located in a shopping mall, individuals are first required to check in at the showroom and given a brief overview before being directed to a Tesla product specialist. Tesla’s official website states that test drives are usually 15 minutes long to demonstrate the capabilities and performance of its electric cars, although anecdotes from the online community state that Tesla’s test drives could, at times, extend well beyond the 15-minute mark.
Considering that Tesla still has hundreds of thousands of Model 3 customers and high demand to experience the vehicle first-hand, it’s presumed that Model 3 test drives would be held to a strict time-boxed schedule.
Although first test drive vehicles in the Bay Area are the non-Performance variant, the company will introduce Model 3 Performance into its test drive fleet soon.
Model 3 Performance order page progressively rolling out to reservation holders over the next week or so. It’s a really great car. Not saying that lightly. Test drive is a mindwarp. Aiming to have these as our first test drive Model 3 cars in stores within 4 to 6 week’s.
— Elon Musk (@elonmusk) June 3, 2018
Having the Model 3 Performance as the test drive units for the compact electric car could be seen as a strategic move for Tesla, which is currently attempting to hit profitability this third quarter. The Model 3 Performance, after all, is the top tier variant of the electric car, with the vehicle starting at $64,000 before options. With all options including white seats, the “Performance Package,” premium paint, Autopilot and Full Self-Driving, the Model 3 Performance costs $80,000, a significant premium over the vehicle’s base price of $35,000. With this in mind, every reservation holder that upgrades their order to the Model 3 Performance after test driving the car is another drop in the bucket for Tesla’s revenue this Q3 2018.
Tesla has managed to hit its ever-elusive target of producing 5,000 Model 3 per week by the end of the second quarter. With this milestone achieved, Tesla finally seems ready to start taking in more reservations for the vehicle. As of date, Tesla expects deliveries for reservations of the Model 3 to be delivered in 2-4 months. Orders for the Long Range RWD variant are listed with an estimated delivery time of 3-5 months, and reservations for the $35,000 base model with a standard battery are listed with an estimated delivery time of 6-9 months.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
