Connect with us

News

Tesla beats BMW and Audi in their home turf to capture Midsize Car of the Year award

(Credit: AUTO BILD/YouTube)

Published

on

In what could only be considered an unexpected win, the Tesla Model 3 was able to beat the BMW 3 Series and the Audi A3 as Germany’s Midsize Car of the Year at the Golden Steering Wheel Awards. The award was granted by auto publication AUTO BILD, whose event was graced by Tesla CEO Elon Musk. 

Speaking about the results, a representative of the motoring publication noted that the Model 3 was well-liked by the awards’ judges partly because of its cool factor. Apart from this, the Model 3 was also lauded for being quick on its feet, well-equipped with features, and low cost of ownership. 

With this in mind, the Tesla Model 3 became one of the biggest surprises for this year’s Golden Steering Wheel Awards, beating two of Germany’s most well-loved midsize sedans on their home turf. So strong was the positive reaction to the Tesla Model 3 that the vehicle actually earned some of the highest overall scores in this year’s competition. 

Elon Musk, for his part, accepted the award with gratitude on behalf of the workers of Tesla who have been pushing hard to produce and improve the Model 3. Joking about the vehicle’s Golden Steering Wheel Award, Musk stated that it may only be a matter of time before a winner of the award ends up having no steering wheel at all. The suggestion was met with much lighthearted laughter from the awards’ audience. 

The Tesla Model 3 has several awards under its belt, but its win against the BMW 3 Series and the Audi A3 in German soil could be the all-electric sedan’s most important one yet. German vehicles are known for their impeccable quality, after all, and it is very, very rare to see an American automobile dominate two local champions in the awards ceremony. The fact that the Model 3 is all-electric is just icing on the cake. 

Elon Musk also provided a massive surprise while accepting the Model 3’s Golden Steering Wheel Award, confirming that Gigafactory 4 will be built somewhere in the Berlin area. Gigafactory 4’s final location has been hinted at by the electric car maker in its third-quarter earnings call, with Elon Musk stating that Tesla will be revealing the site of the upcoming facility before the end of the year. Considering the recent announcement, it appears that this goal is another one that Musk and Tesla have accomplished well within the CEO’s timeframe. 

“Everyone knows that German engineering is outstanding, for sure. That’s part of the reason why we are locating our Gigafactory Europe in Germany. We are also going to create an engineering and design center in Berlin, because Berlin has some of the best art in the world,” Musk said.

Watch AUTO BILD‘s Golden Steering Wheel Awards ceremony in the video below.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Tesla China rolls out Model 3 insurance subsidy through February

Eligible customers purchasing a Model 3 by February 28 can receive an insurance subsidy worth RMB 8,000 (about $1,150).

Published

on

Credit: Tesla Malaysia/X

Tesla has rolled out a new insurance subsidy for Model 3 buyers in China, adding another incentive as the automaker steps up promotions in the world’s largest electric vehicle market.

Eligible customers purchasing a Model 3 by February 28 can receive an insurance subsidy worth RMB 8,000 (about $1,150).

A limited-time subsidy

The insurance subsidy, which was announced by Tesla China on Weibo, applies to the Model 3 RWD, Long Range RWD, and Long Range AWD variants. Tesla stated that the offer is available to buyers who complete their purchase on or before February 28, as noted in a CNEV Post report. The starting prices for these variants are RMB 235,500, RMB 259,500, and RMB 285,500, respectively.

The Tesla Model 3 Performance, which starts at RMB 339,500, is excluded from the subsidy. The company has previously used insurance incentives at the beginning of the year to address softer seasonal demand in China’s auto market. The program is typically phased out as sales conditions stabilize over the year.

China’s electric vehicle market

The insurance subsidy followed Tesla’s launch of a 7-year low-interest financing plan in China on January 6, which is aimed at improving vehicle affordability amid changing policy conditions. After Tesla introduced the financing program, several automakers, such as Xiaomi, Li Auto, Xpeng, and Voyah, introduced similar long-term financing options.

China’s electric vehicle market has faced additional headwinds entering 2026. Buyers of new energy vehicles are now subject to a 5% purchase tax, compared with the previous full exemption. At the same time, vehicle trade-in subsidies in several cities are expected to expire in mid-November.

Tesla’s overall sales in China declined in 2025, with deliveries totaling 625,698 vehicles, down 4.78% year-over-year. Model 3 deliveries increased 13.33% to 200,361 units, while Model Y deliveries, which were hampered by the changeover to the new Model Y in the first quarter, fell 11.45% to 425,337 units.

Continue Reading

News

Tesla hiring Body Fit Technicians for Cybercab’s end of line

As per Tesla’s Careers website, Body Fit Technicians for the Cybercab focus on precision body fitment work, including alignment, gap and flush adjustments.

Published

on

Credit: Tesla/X

Tesla has posted job openings for Body Fit Technicians for the Cybercab’s end-of-line assembly, an apparent indication that preparations for the vehicle’s initial production are accelerating at Giga Texas. 

Body Fit Technicians for Cybercab line

As per Tesla’s Careers website, Body Fit Technicians for the Cybercab focus on precision body fitment work, including alignment, gap and flush adjustments, and certification of body assemblies to specification standards. 

Employees selected for the role will collaborate with engineering and quality teams to diagnose and correct fitment and performance issues and handle detailed inspections, among other tasks.

The listing noted that candidates should be experienced with automotive body fit techniques and comfortable with physically demanding tasks such as lifting, bending, walking, and using both hand and power tools. The position is based in Austin, Texas, where Tesla’s main Cybercab production infrastructure is being built.

Cybercab poised for April production

Tesla CEO Elon Musk recently reiterated that the Cybercab is still expected to start initial production this coming April. So far, numerous Cybercab test units have been spotted across the United States, and recent posts from the official Tesla Robotaxi account have revealed that winter tests in Alaska for the autonomous two-seater are underway. 

While April has been confirmed as the date for the Cybercab’s initial production, Elon Musk has also set expectations about the vehicle’s volumes in its initial months. As per the CEO, the Cybercab’s production will follow a typical S-curve, which means that early production rates for the vehicle will be very limited. 

“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk wrote in a post on X.

Continue Reading

News

Swedish unions consider police report over Tesla Megapack Supercharger

The Tesla Megapack Supercharger opened shortly before Christmas in Arlandastad, outside Stockholm.

Published

on

Credit: Tesla Charging/X

Swedish labor unions are considering whether to file a police report related to a newly opened Tesla Megapack Supercharger near Stockholm, citing questions about how electricity is supplied to the site. The matter has also been referred to Sweden’s energy regulator.

Tesla Megapack Supercharger

The Tesla Megapack Supercharger opened shortly before Christmas in Arlandastad, outside Stockholm. Unlike traditional charging stations, the site is powered by an on-site Megapack battery rather than a direct grid connection. Typical grid connections for Tesla charging sites in Sweden have seen challenges for nearly two years due to union blockades.

Swedish labor union IF Metall has submitted a report to the Energy Market Inspectorate, asking the authority to assess whether electricity supplied to the battery system meets regulatory requirements, as noted in a report from Dagens Arbete (DA). The Tesla Megapack on the site is charged using electricity supplied by a local company, though the specific provider has not been publicly identified.

Peter Lydell, an ombudsman at IF Metall, issued a comment about the Tesla Megapack Supercharger. “The legislation states that only companies that engage in electricity trading may supply electricity to other parties. You may not supply electricity without a permit, then you are engaging in illegal electricity trading. That is why we have reported this… This is about a company that helps Tesla circumvent the conflict measures that exist. It is clear that it is troublesome and it can also have consequences,” Lydell said.

Police report under consideration

The Swedish Electricians’ Association has also examined the Tesla Megapack Supercharger and documented its power setup. As per materials submitted to the Energy Market Inspectorate, electrical cables were reportedly routed from a property located approximately 500 meters from the charging site.

Tomas Jansson, ombudsman and deputy head of negotiations at the Swedish Electricians’ Association, stated that the union was assessing whether to file a police report related to the Tesla Megapack Supercharger. He also confirmed that the electricians’ union was coordinating with IF Metall about the matter. “We have a close collaboration with IF Metall, and we are currently investigating this. We support IF Metall in their fight for fair conditions at Tesla,” Jansson said.

Continue Reading