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Tesla Model S Drops 40kWh Battery Option

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In a surprise announcement late Sunday, Tesla Motors says it turned a profit for the first quarter of 2013, delivering more than 4,750 all-electric sedans and beating its own forecasts. It’s a major milestone for the start-up automaker, which also revealed a few last-minute Easter eggs for those waiting for their cars to be delivered — and a play to improve the value of its cars when those owners decide to sell.

Tesla had said it expected to break even on a cash basis this quarter during the ramp-up of Model S output at the factory in Fremont, Calif., with a goal of delivering 4,500 cars to owners. Since Tesladoesn’t sell its cars through dealers and puts the key fob of the Model S directly in an owner’s hand, it can’t count the money from sold vehicles until that swap; traditional automakers mark a car as sold for accounting purposes when it leaves the factory.

“Tesla is here to stay and keep fighting for the electric car revolution,” said Elon Musk, Tesla Motors co-founder and CEO in a statement. “I would also like to thank our customers for their passionate support of the company and the car. Without them, we would not be here.”

Given the history of fledgling automakers — none of which have survived in the United States since the early 20th century — and the carnage among electric vehicle makers such as Fisker Motors, many investors have bet against Tesla, with some $1.2 billion in its shares held by short sellers anticipating its decline. Musk has aggressively fought any perceived attack on the company’s image, notably launching a media war with The New York Times after one of its writers was left stranded by a Model S that ran out of charge.

That writer was testing one of Tesla’s other projects, what it calls the Supercharger network of free quick-recharging stations meant to make the Model S a long-range cruiser. Using the stations requires a Tesla-specific high-voltage connector that was standard on the $72,400 Model S with an 85 kWh battery, but a $2,000 option on the shorter-range 60 kWh version. Tesla revealed tonight that buyers of the 60 kWh Model S would get the Supercharger connector for free, which it called a bet that the Superchargers will lure more customers to the company’s cars.

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But Tesla also revealed it was eliminating the lowest-cost planned variant of the Model S, the 40-kWh edition that had been slated to cost $52,400, or $10,000 less than the 60 kWh model. Tesla says only 4 percent of its customers had placed reservations for the 40 kWh car, which had an advertised range of 160 miles. Those customers who signed up for a 40 kWh car will get a 60 kWh car instead — but one whose software will only allow the car to access 40 kWh of energy.

Future owners — including those who buy such a capped Model S second-hand — can pay Tesla that $10,000 difference to have the software reset to use all 60 kWh of battery energy. Musk may still rank as a neophyte automaker, and Tesla’s first profitable quarter doesn’t solve all of its challenges, but discovering an income stream from people who buy its vehicles used will make the suits in Detroit, Tokyo and Stuttgart just a wee bit jealous.

 

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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